Boots Delivers More Than Just Invitation to Feel Good
Thinkbox | September 29, 2011
By being active on TV across the festive period, Boots ensured they would be top of mind during the most business critical time of the year and it also helped other media work harder to secure the crucial additional visits to stores.
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The Tiger Effect: How Woods Drives the Golf Business
bnet.com | September 23, 2011
While Nike's golf ball business sank in the six months following the scandal in November 2009, a study done by the Tepper School of Business at Carnegie Mellon University concluded that Nike clocked $2 million in sales after the scandal that it otherwise would not have gotten.
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GMA Pinoy TV Bags Two Special Awards in the U.S.
GMA News | September 23, 2011
The EMMA, given by the National Association for Multi-Ethnicity in Communications (NAMIC), recognizes the members of the television cable industry for reaching different cultural segments through their creative and innovative print, TV commercials, and other marketing materials.
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Killing the 'King' Looks Positive For Burger King
MediaPost Marketing Daily | September 21, 2011
According to YouGov BrandIndex, which tracks major brands' social buzz on a daily basis, since the first of the new ads appeared about three weeks ago, perceptions of Burger King have improved notably - even giving McDonald's a run for its money.
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Australian Effies 2011
WARC | September 19, 2011
The Effies recognises ideas that work. In Australia, the Effie Awards are backed by the Communications Council and Australian Association of National Advertisers.
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Using Humour To Sell Water Conservation
MediaPost Marketing Daily | September 13, 2011
Between Aug. 3 and 25, 73 TV stations reported airing the spots a total of 2,349 times (26 million impressions). Also since Aug. 3, the videos have drawn more than 74,000 views on YouTube, there have been about 27,000 Web site hits, Rip's Facebook page has about 500 likes and 32,000+ posts views, and he has some 250 Twitter followers. Sponsors have also drawn about 1,200 site visits.
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Heavy Rain's Creative TV Campaign Leads to a Deluge of Sales
Thinkbox | September 2011
TV was used as a signpost to a richer experience online. Viewers were challenged to think "what would you do" by the TV spots, and then invited to finish the story via an interactive YouTube video online. In terms of sales, Heavy Rain was the no.1 computer game across all consoles in its first week.
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B2B Brands Build Extra Marketing Muscle
Marketing Week | September 08, 2011
Business powerbrands flex marketing muscle: heavyweight marketing activity is paying off for the biggest players in the business-to-business sector after 14 claimed a place in the BrandZ list of the top 100 most valuable global brands.
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Reinvigorating Businesses and Brands
WARC | September 07, 2011
A look at eight companies in businesses as diverse as automaking and confectionery, auctioneering and fashion. In each case, the agency team shoved aside "business as usual," working with clients to breathe new life into brands - and businesses - in danger of losing relevance.
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Foot Locker: Art Prize Case Study
BestAdsOnTV.com | September 07, 2011
It trumped Australia's most prestigious art prize by one dollar, turned the art world on its head and put Foot Locker at the heart of sneaker culture.
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