- Old Promo Strategies Work Best for Films
AdWeek | September 30, 2009
A new study indicates that 73 percent of moviegoers - those who attend movies at least twice a year - first gain awareness of releases from TV commercials, followed by 70 percent from in-theater trailers. Word-of-mouth follows at 46 percent, and the internet, at 44 percent, has passed such traditional methods as billboards and newspaper advertising.
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- The TV Tour Guides
Springfield Business Journal | September 28, 2009
"We receive a number of comments throughout the course of the year saying when (vacationers) check into the hotel, the first thing they do is tune in The Vacation Channel," says Ross Summers, president and CEO of the Branson/Lakes Area Chamber of Commerce and Convention and Visitors Bureau. "They've been doing it for years and find it very informative and entertaining."
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- Autoglass Refashions its Business Around TV
Thinkbox | September 2009
The success of TV has lead Autoglass" to refashion its business in just 12 months. It has benefited from significant sales improvements while also maintaining customer satisfaction at record levels.
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- Goodby Wins Five, 'Best In Show' At '09 Creative Media Awards
MediaPost Daily News | September 24, 2009
For the second year in a row, San Francisco-based Goodby, Silverstein & Partners had a near sweep of Media magazine's Creative Media Awards, winning five of the event's 17 awards, and taking Best in Show.
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- Breast Cancer Ads Use Lechery for Good
Los Angeles Times | September 22, 2009
October is Breast Cancer Awareness Month, and a new crop of public service announcements leverage male lechery to an astonishing degree. The latest and greatest is a spot called "Save the Boobs," from the Rethink Breast Cancer charity.
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- Stories Sell Brands in Asia
WARC | September 21, 2009
Brands with the best stories to tell are like "good news that travel fast", Mark Tutssel, chief creative officer of Leo Burnett Worldwide, told the recent Spikes Asia conference.
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- Boom, MacLaren Momentum Enjoy Historic Night at Promo Awards
Marketing | September 21, 2009
Boom Marketing nabbed Best of Show honours and MacLaren Momentum scooped up 10 awards at the Canadian Agencies Practicing Marketing Activation (CAPMA) Promo Awards in Toronto.
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- Pepto Beats Private-Label Despite 60% Price Premium
Advertising Age | September 21, 2009
What's behind that success seems to mystify even Pepto Brand Manager Nathan Fox somewhat, but he largely credits an ad campaign from Publicis Worldwide, New York, that took flight into the worst headwinds of the recession last fall.
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- Thrifty Fans Help Subaru Weather the Recession
BrandWeek | September 19, 2009
"Recession-proof" usually refers to industries like insurance and health care that continue to do brisk business in a downturn, but is there such a thing as a recession-proof brand? If there is, Subaru may be Exhibit A.
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- Hispanic Creative Advertising Awards 2009
Advertising Age | September 19, 2009
The best Hispanic advertising this year cleverly mined cultural insights into Latinos in the U.S. without resorting to stereotypes.
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- BrandWeek's 2009 Marketer of the Year Videos
BrandWeek | September 17, 2009
A collection of interviews with BrandWeek's marketers of the year for 2009.
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- With Recruiting Goals Exceeded, Marines Toughen Their Ad Pitch
New York Times | September 17, 2009
Calvin Klein it"s not. The advertisement shows men crawling through mud and under barbed wire, being smacked in the head with padded fighting sticks, vomiting after inhaling tear gas and diving, boots and all, into a swimming pool.
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- Does Branding Pay Off for Colleges? Harvard Thinks So.
Fast Company | September 17, 2009
If Harvard is the pinnacle of higher education and success and is now investing more in branding, then there are few more powerful examples to show that college branding is smart and effective.
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- BMW, Nivea Among Euro Effie Winners
WARC | September 17, 2009
BMW, Nivea, Lenor and Dove were among the big winners at the EACA Euro Effies 2009 last night, taking four of the seven Golds handed out at the annual awards ceremony, which aims to recognise the most effective campaigns run across two or more countries in Europe.
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For more on the Euro Effies...
- Allstar Marketing Wins DRMA Marketer of the Year Award
Response | September 14, 2009
Allstar Marketing Group LLC, led by President Scott Boilen, was awarded the Direct Response Marketing Alliance (DRMA) Marketer of the Year Award, largely due to the wildly successful Snuggie, launched in the summer of 2008.
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- The Tracy Awards: A Show Designed to 'Celebrate' Crapvertising
Advertising Age | September 11, 2009
"Ever see advertising that's so horrendous, you wish you could somehow get back at whoever made it by burning down their house and nominating them for an award of some sort for bad advertising?"
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- Cassies Gets Record Entries
Marketing | September 09, 2009
Thanks at least in part to a new recessionary award category, the Cassies has received a record number of entries this year. The award show, which recognizes the proven business effectiveness of ad campaigns, received 177 entries for its 2009 award show"the most since it was founded in 1993.
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- Kraft Goes Back to Cheesy TV
Marketing | September 08, 2009
Kraft Canada is returning to television to continue the successful promotion of its shredded cheese products.
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- Good, Bad Or Guerilla, Ikea Generates Impressions
The Los Angeles Times | September 08, 2009
"Easy to Assemble," which got picked by CBS for its www.tv.com outlet, was a fairly radical bit of marketing. It was stone-cold branded entertainment - the IKEA logo is in every shot, yet IKEA gently mocked it, right down to the tiny pencils.
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- Esurance's Rise Is Driven by DR
Response | September 01, 2009
Darren Howard says direct response " with the help of animated icon Erin Esurance " has pushed the company into the upper echelon of the auto insurance business.
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- How ESPN Became the World's Biggest Sports Media Brand
Advertising Age | September 01, 2009
If you want to understand how ESPN went from a two-story building surrounded by satellites in 1979 to the world's largest sports-media brand, spend a day at the company's campus in Bristol, Conn.
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- World Vision Hits Sponsorship Targets With TV
Thinkbox | September 2009
In an environment where brand tracking showed a decrease in awareness for all competitors, World Vision maintained awareness against its core female audience and actually grew it among 35-44-year-olds.
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- The Co-operative Pharmacy Offers Hay Fever Relief
Thinkbox | September 2009
The retailer ventured onto TV for the first time, with a sponsorship deal designed to reinforce the link between The Co-operative Pharmacy and relief from the sneezy, wheezy symptoms of the allergyC Read the whole story...
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