Success Stories - September 2008
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• McDonald's wins Canadian Olympic recall
  Marketing Daily | September 11, 2008
  Canadians were noticin' it during the recent Beijing Olympics.  "It" being McDonald's, which garnered the highest unaided recall among Olympic sponsors and advertisers in a post-Olympics survey by Toronto's Solutions Research Group.
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• U.S. foodmakers boost ad spend in tough times
  Marketing Daily | September 11, 2008
  Foodmakers may be worried about higher costs for key ingredients, pushing through price increases and still maintaining their profits.  But for some big name brands, these slim times don't mean doing away with their advertising budgets.
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• Ford gets specific
  Strategy | September 2008
  Ford of Canada has set its sights on the burgeoning Asian-Canadian population, which clocked in at 1.6 million people in the 2006 Census, including South Asians.  Its most recent campaign targeting Chinese-Canadians specifically features comedian, TV presenter, expat Canadian and Olympic ambassador Mark Rowswell, known as the most famous foreigner in China.
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