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Success Stories - Archive

Success Stories - October 2011
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New KitchenAid Ads Dominate Appliance Category, Driving Desire Among Women of All Ages
The Wall Street Journal | October 31, 2011
Ace Metrix, the authority in television advertising effectiveness, today revealed the top appliance ads in the last six months, a list dominated by new ads from KitchenAid that promote their 13-cup food processor and their standing mixer.
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Ad Success in Tough Times
Thinkbox | October 28, 2011
A new study from Ebiquity has revealed how advertising performed during the economic downturn in recent years. It shows that TV advertising created the most profit (an average return of £1.70 for every £1 invested) and that its return on investment (ROI) has increased by 22% in the last five years. Ebiquity found that TV advertising is 2.5 times more effective at creating sales uplift per equivalent exposure than the next best performing medium.
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Why Funny TV Commercials Work
The Atlantic | October 27, 2011
Why do so many advertisers use humor in their advertising? Here's the easy answer: The first trick of advertising is to make people pay attention. Funny ads attract attention.
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WARC Launches $10,000 Case Study Prize
WARC | October 27, 2011
"Successful brands today have to create ideas so contagious that they cannot be controlled. Innovation has a key role to play in this process, and I'm excited to be leading this global hunt for the best example of communications innovation."
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Canoe's Interactive Ads Up Brand Recall
MediaPost Daily News | October 24, 2011
A study of interactive/advanced TV advertising situations has been found to improve consumer engagement for brands and brand recall, according to findings released by Canoe and the Association of National Advertisers.
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Adobe, Bing Win at Jay Chiats
WARC | October 14, 2011
Organised by the 4A's, the trade body for agencies, the annual competition aims to reward "brilliant strategic thinking" from around the world.
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See the list of winners...
 
John Lewis Uses TV to Build an Emotional Connection With the Nation
Thinkbox | October 11, 2011
"It has never been so important for us to emotionally connect with our customers and through television we are able to do so in such a way that has resulted in our advertising being amplified beyond all expectation."
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TV Ad Connects a Smartphone to a Website
The Wall Street Journal | October 11, 2011
A new TV Ad instantly connects a viewers Smartphone to a website with a QR code and the call to action viewers are encouraged to "Pause it, Scan it and Get it(TM)" - and it is working - sales are up 400%.
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APG Names Creative Strategy Winners
WARC | October 07, 2011
Some 26 papers were shortlisted for the Creative Strategy Awards, which recognise the best strategic thinking in the communications industry. Six Golds, nine Silvers and 11 Bronzes were handed out in all.
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TV Adverts Have a Bigger Impact on Children's Food Choices Than Their Own Parents
The Daily Mail (UK) | October 06, 2011
Television adverts have more impact on children's food selection than the advice of their parents, a new study has claimed. The study found that despite parental input, children were more likely to choose the food they had just seen on television.
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Canoe Honoured with Innovation Award from the Direct Marketing Association
The Wall Street Journal | October 03, 2011
Canoe Ventures, the advanced television joint venture of the nation's leading cable companies, has been named a 2011 Innovation Award winner by the Direct Marketing Association.
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Case Study: Local Advertisers Engage Consumers Through Liquidus" Rich Media
adotas.com | October 03, 2011
Liquidus has created a lead-gen platform for a Cincinnati television station that enabled advertisers to engage consumers through customizable rich media connected to inventory.
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Originally Posted: 1/3/2012 2:20:41 PM
Last Updated: 1/3/2012 2:30:33 PM