- Glee's "Don't Stop Believin'" Goes Gold
TV Squad | October 30, 2009
If you have any doubt about the power of television in the selling of music and making stars, this story should convince you that there is a definite correlation.
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- Kellogg Credits 17% Ad Spending Boost for Increased Earnings
Advertising Age | October 29, 2009
"Our commitment to investing in advertising continues to be a key to our business model and to achieving our goals," Kellogg Chief Financial Officer John Bryant said.
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- Target Nets Top ICE Award for Turtle Campaign
Marketing | October 29, 2009
Halifax hosted the best of Atlantic Canada"s advertisers and agencies last night at the eighth annual ICE Awards, and Target Marketing and Communications went home with the biggest honour of the night.
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- Orbitz, Bertolli Big Winners For Gay/Lesbian Ads
MediaPost Marketing Daily | October 28, 2009
While many mainstream marketers still shy away from ads directed at gays and lesbians, a leading advocacy group found plenty of companies to honor this year, including Orbitz, Bertolli, Subaru and Allstate.
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- Marketers Such as Starbucks Discover That Simple Sells
USA Today | October 28, 2009
The new marketing code word being used to boast about fewer ingredients: simple. From 2005 to 2008, there's been a 64.7% increase in new products using the words "simple" or "simply" in the product or brand name, reports researcher Datamonitor.
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- Rising Loyalty Scores Good News For QSRs
MediaPost Marketing Daily | October 27, 2009
This rapid rise appears to have been driven in part by aggressive, post-Labour Day advertising focused on new menu items, such as Wendy's Bacon Deluxe, Burger King's $1 double cheeseburger, Taco Bell's Black Jack Taco and KFC's grilled chicken, says BrandIndex SVP and Global Managing Director Ted Marzilli.
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- CBS Is Looking More Like a Tiffany Network
Business Week | October 22, 2009
For years, CBS CEO Leslie Moonves has called advertisers' fixation on young viewers simplistic. Now, with 18- to 49-year-old Americans among the hardest-hit casualties of the Great Recession, his theory makes more sense. As Moonves told BusinessWeek in an interview: "Someone needs to show me where an 18-year-old consumer buys more than a 50-year-old."
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- Honda's 'Social Experiment' Nets 2 Million Facebook Friends
Advertising Age | October 22, 2009
A TV spot on MTV might generate a few hundred people joining the experiment the day after, but 50,000 people would sign up the day after a TV ad during an NFL game. "So," said Tom Peyton, senior manager-national advertising, "TV isn't dead."
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- Attraction To 'Do Good' Brands Is Escalating
MediaPost Marketing Daily | October 22, 2009
Whether despite or because of the recession, consumers are more inclined than ever to spend their money with companies and brands that have dedicated themselves to a social purpose, according to new findings from Edelman Worldwide's "goodpurpose Consumer Study."
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- How a Handmade Push Helped 'Wild Things' Tame Box Office
Advertising Age | October 20, 2009
Despite Tensions With Warner, Director Spike Jonze Connected Children's Story With Adult Audiences.
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- Averse to Ads That Attack a Rival Brand
AdWeek | October 19, 2009
Thirty-eight percent of those polled said it makes them think worse of the brand that made the attack, while just 4 percent said it makes them think worse of the brand that's attacked.
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- Local TV Garners Revenue From Obituaries
Advertising Age | October 19, 2009
From death sometimes comes life: A CBS affiliate in Saginaw, Mich., is generating revenue by running on-air and online obituary ads after three of the region's four daily newspapers reduced publication to three days a week.
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- GM Scores October Sales Gains
BusinessWeek | October 16, 2009
"The ad campaigns are starting to click," said Art Spinella, president of CNW Marketing Research in Bandon, Ore. "The 60-day money-back guarantee has spiked interest. It has moved GM's products up the shopping list."
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- Procter & Gamble and the Beauty of Small Wins
Bloomberg.com | October 15, 2009
Innovation doesn't always involve new features, functions, services, or business models. Sometimes it can be as seemingly simple as a new marketing message.
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- How Meerkats Conquered the World
The Independent | October 15, 2009
The inspired, brilliantly silly campaign for price comparison website Comparethemarket.com has been heaped with industry awards, and Orlov has transformed the fortunes of a website that used to struggle to be distinctive in a competitive field. Former big hitters are being forced to rethink their own campaigns.
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- Best Time to Advertise? When Consumers Are Too Tired for Anything Else
Advertising Age | October 12, 2009
If advertisers can engage consumers during these times, either through strong creative and/or message relevance, consumers might become more certain of their evaluations and thus more motivated to purchase.
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- Halo 3 triumphs at APG Creative Strategy Awards
WARC | October 09, 2009
The launch campaign for Halo 3, devised by McCann Erickson and T.A.G. for the Xbox video game, took the Grand Prix at the APG Creative Strategy Awards 2009, with Eurostar and the Diamond Trading Company among the other major winners.
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- NASCAR, Action Movies Drive Brand Chatter
MediaPost Marketing Daily | October 08, 2009
"Chevy, Dodge, Honda and Toyota are all spending money in NASCAR," says Michael Cooperman, senior director, consumer marketing and product development at J.D. Power, "but the fact that consumers are talking about the domestic brands means their association is having a positive halo effect. Consumers are talking about it, and talking in a positive way."
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- Why Indians Love Advertising
The Hindu Business Line | October 07, 2009
Eighty-six per cent of Indian consumers say that advertising provides good and useful information. In sharp contrast, only 50 per cent of Europeans agree...Eighty-seven per cent of Indian consumers hold that advertising entertains them.
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- McDonald's and Comcast Top Winners at ANA Multicultural Excellence Award
Advertising Age | October 06, 2009
McDonald's Corp. and Comcast, along with their multicultural ad agencies Burrell and Grupo Gallegos, were the big winners at the Association of National Advertisers' annual Multicultural Excellence Awards.
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