Yeo Valley Boy Band
Thinkbox | November 30, 2011
"As a generation, we have grown up with boy bands and we were looking to create a parody of the greatest boy-band videos. It's a tongue-in-cheek moment delivered through a credible song people could enjoy on its own." The West Country young farmers have gone on to rival The X Factor's own contestants, with viewers calling for the ad to return.
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BCM's Clickable TV Increases Engagement
TVNewsCheck | November 29, 2011
"The opportunity is now clear for broadcasters and cable providers to work together to engage with viewers and generate additional revenue through making programming and ads interactive. This case study further backs up what we've known all along: interactive TV works, it provides real value to advertisers, and viewers click."
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Mars Canada, Christine Day Lauded at 2011 CMA Awards
Marketing | November 28, 2011
Red did it again. The round candy character long-used in M&M ads has brought more award show gold to Mars Canada and Proximity Canada with a remarkable showing at Friday's Canadian Marketing Association Awards in Toronto.
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Case study: Remember A Charity Week
Third Sector | November 22, 2011
The campaign generated £1.28m of free broadcast PR. Research carried out after both the 2010 and the 2011 campaigns asked people who'd seen them if they would now be more likely to talk to friends and family about making charity bequests. Thirty-nine per cent more people said "yes" after the 2011 campaign than did so a year earlier.
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Twitter Campaign Pays Off For AMC Shows
MediaPost Online Daily | November 22, 2011
For "The Killing," 140 Proof helped target 18-34 males, outside of the show's core female 25-to-54 demographic. While the campaign ran, the show experienced a 25% ratings increase among 18- to-34-year-olds.
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Cara, MEC Win Best of Show at Media Innovation Awards
Marketing | November 18, 2011
What to know what the best media marketing execution in 2011 was? Look no further than the spinning chickens. It was Cara Operations and MEC Canada's succulent special television channel that won Best of Show at Marketing's Media Innovation Awards.
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HSBC - How a Brand Idea Helped Create the World"s Strongest Financial Brand
Thinkbox | November 17, 2011
"This case study is proof that it is possible to build a strong global brand in a category that is not known for strong branding. Through consistency and long term commitment HSBC successfully came through a crisis."
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Ohio Tourism Website Showcases TV Shows, Movies
MediaPost Marketing Daily | November 16, 2011
Research has shown that tourism often increases after places are featured on TV or in movies. Many restaurants across the U.S. report double-digit sales increases after being featured on Food Network or Travel Channel programs.
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Regional Chain Uses TV To Take On Big Pizza Brands
MediaPost Marketing Daily | November 16, 2011
The key on the media side was the franchisees' willingness to spend most of the year's budget on running the television in a concentrated flight period (fourth quarter 2011 and first quarter 2012) - using the medium's ability to achieve much greater reach, but also much greater targeting than OOH.
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Case Study: Lipton
Financial Times | November 14, 2011
Thanks to its proactive stance on achieving sustainability in tea, Unilever showed that implementing a mainstream initiative is possible, while also reaping financial and reputational benefits.
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Maker of Mao's 106-Proof Liquor Overpowers With TV Buys: Retail
Bloomberg | November 10, 2011
"If you are a national liquor company, you want to go to pretty much all the markets in China," said Andrew Carter, president for investment management at GroupM Trading, the media investment management arm of Dublin-based WPP Plc. (WPP) "If they see a product on CCTV, they think it"s really, really good."
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Google & Bing Take 8 of 10 Best Web TV Commercial Spots in 2011
Search Engine Watch | November 10, 2011
Google, a relatively new player in the TV commercial game, produced five of the top 10 most effective Web TV commercials in 2011, to date. Bing was no slouch, knocking out three of their own that made the list compiled by television advertising authority AceMetrix.
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Coke, IBM are Top Marketers
WARC | November 08, 2011
Coca-Cola, IBM and Volkswagen are among the brand owners that have made the most effective use of marketing in 2011, according to a report from Advertising Age, the industry title.
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Columbian Campaign Takes IPA Honours
WARC | November 02, 2011
A campaign from The Colombian Ministry of Defence and Lowe SSP3 encouraging members of the FARC guerrilla group to re-enter society won the Grand Prix at the 2011 IPA Effectiveness Awards.
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