- Subaru's Sumos Take Top Prize at CMAs
Marketing | November 30, 2009
The Canadian Marketing Association Awards saw Subaru Canada and DDB Canada drive away with some heavy hardware.
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- Advertisers Reach Key Males Via Mixed Martial Arts
MediaPost Daily News | November 25, 2009
New research shows that some advertisers may be missing out on an opportunity to reach a group with notable household incomes, where many of whom are in the market for luxury vehicles.
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- Advertising Helps Brands in New Zealand
WARC | November 25, 2009
Advertising is continuing to provide a substantial payback for brands in New Zealand, even in categories suffering during the recession, winning entries from the CAANZ Effie Awards 2009 show.
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To read case studies from the 2009 New Zealand Effie Awards...
- How Electronic Hamsters Became the Hottest Toy This Holiday Season
Advertising Age | November 24, 2009
"Marketing is important for toys, and TV advertising is still the most important way to get your toy in front of kids," said Cliff Annicelli, editor in chief of Playthings magazine. "For a toy like this based on entertainment, TV is still best."
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- Pure TV Brilliance from McDonald's
Thinkbox | November 2009
Judge Laurence Green, chairman of Fallon, said: "It"s everything a great TV ad can be: engaging, insightful and gently persuasive. Here"s a brand that not only knows its audience but likes it too."
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- Subaru Goes Back To 'Share the Love' Well
MediaPost Marketing Daily | November 20, 2009
Usually, year-end closeout-type sales boost traffic but don't do much for the brand, but the inaugural "Love" program in 2008 managed, paradoxically, to increase both showroom traffic (and sales) in the short term, and raised brand measures in opinion and familiarity.
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- TV Ads, WOM Best Tools To Promote Shows
MediaPost Daily News | November 19, 2009
Television advertising is still tops for viewers when discovering and watching new programming - this according to a Knowledge Networks report.
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- Levi's, Benetton Enjoy Success in India
WARC | November 18, 2009
Levi Strauss and United Colors of Benetton are set to be among the first multinational apparel brands to post $100 million in annual sales in India, a result of more than ten years of marketing activity in the country in each case.
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- Star Power: Celeb Endorsements Click With Younger Demos
MediaPost Daily News | November 18, 2009
A new worldwide report by Mediaedge:cia says 30% of 18- to-34-year-olds would try a product promoted by a celebrity.
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Read "Matching Brands With Celebrities Is A Science"...
- Subaru Pulls Off Snuggie Ad for Outback Spot
Marketing | November 17, 2009
The spot launched last month, and Lakla said it"s the driving force behind increased dealership visits and a 213% sales increase year-over-year for the month of October.
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- McDonald's Wins 'Shame' Awards
The Sydney Morning Herald | November 17, 2009
Fast food giant McDonald's has received the dubious honour of a hat trick in the annual children's food marketing Fame and Shame Awards.
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Read McDonald's rebuttal...
- Stainmaster Leveraged HGTV On, Off-Air
MediaPost Daily News | November 17, 2009
As HGTV and Stainmaster carpets held routine conversations about marketing plans earlier this year, they realized they had the groundwork for a cross-platform partnership.
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- Rethink, DDB, BBDO Enjoy Strong ADCC Showing
Marketing | November 16, 2009
The 60th annual Art and Design Club of Canada Awards showed creativity is alive and well across Canada, as agencies from coast to coast took home gold trophies last week.
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- Ed Hardy's Expertise Led Great American Country to Gains
The Tennessean | November 15, 2009
GAC has managed to double its number of cable subscribers to nearly 60 million viewers since Scripps assumed ownership, and its advertising revenues appear to be weathering the U.S. recession with some sales gains.
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- Marketing Helps Del Monte Thrive During the Recession
BrandWeek | November 14, 2009
When Del Monte Foods appointed Bill Pearce as its first CMO in May 2008, the goal was to deliver category-changing marketing that would drive the organization forward. Going by top-line results, you could argue that he delivered. The company reported a first-quarter profit of $58.6 million, versus a year-ago loss of $10.1 million.
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- AB InBev to Boost Marketing Spending
WARC | November 13, 2009
Anheuser-Busch InBev, the global brewing giant, plans to heighten its marketing activity over the rest of 2009, having benefited from an increased focus on this area during the last quarter.
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- Cheez Whiz, What a Night
Marketing | November 13, 2009
Kraft and MediaVest won Best of Show at the 10th annual Media Innovation Awards, the capper on Media Day at Marketing Week.
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- NSW Roads & Traffic Authority - Australian Grand Effie Winner
WARC | November 2009
'Pinkie' was the most salient and persuasive youth speeding campaign ever; it made one of the biggest global media impacts in Australian communications history; it made passengers ambassadors and decreased the incidence of speeding. And it helped save young lives.
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- Legacy Ups Awareness In Stop-Smoking Effort
MediaPost Marketing Daily | November 10, 2009
The organization says that since the "EX" program launched in March last year, over a million people have visited the site and more than 14,000 smokers have joined the online community, comprising some 300 support groups. The group also says that although 70% of U.S. smokers want to quit smoking, only about 5% do long-term.
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- Morrisons Takes Top Honours at IPA Effectiveness Awards
WARC | November 10, 2009
Morrisons, the supermarket chain, won the Grand Prix at the 2009 IPA Effectiveness Awards, for a campaign, developed in conjunction with Mediaedge:cia, encouraging teachers and children to grow their own food in schools.
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- Marketer of the Year: Hyundai
Advertising Age | November 09, 2009
The Carmaker Won Handily in the AdAge Reader Poll, Besting Walmart, McDonald's, Lego and Amazon.
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- Brand Beckham Strong as Ever
Marketing | November 09, 2009
The England midfielder"s latest accounts show that his marketability was unaffected by his move from Real Madrid to the United States, where soccer is less popular.
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- Latest Viagra Campaign Wins Two Golds in London
Marketing | November 06, 2009
Taxi left this week"s London International Awards with a spring in its step, having won Canada"s only two gold statues for its latest Pfizer Viagra work.
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- TBWA's Sexy Film Fest Ad Wins Lotus Best of Show
Marketing | November 05, 2009
TBWA\Vancouver once again took Best of Show at the Lotus Awards in Vancouver. This time, it was for long-time client the Vancouver International Film Festival and a spot called "Sexuality."
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- Royal Mail Smilers Score a Hit With Dancing Cats
Thinkbox | November 2009
TV drove coverage very quickly reaching 47% of all housewives over just 2 weeks in November. This totalled 12.2m people. Frequency was also high with 16% seeing the ad four or more times. Unprompted awareness rose from 14% to 44% among those who had seen the TV ad.
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- Are Family-Friendly Shows a Better Environment for Ads?
Advertising Age | November 04, 2009
An ANA study says marketers' spots are more effective when matched to a program's tone.
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- CTC Begins Locals Know Winter Push
Marketing | November 03, 2009
The four-week effort includes TV, print, social media and online, and comes on the heels of a highly successful summer campaign, which was voted one of the top travel campaigns in the world by Forbes.com.
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- Juniper Park Plants Lays in Familiar Ground
Strategy | November 01, 2009
Within eight weeks, Lay's earned over 76 million impressions from journalists and bloggers alike. And most importantly, dollar sales of Lay's are up significantly to date in 2009.
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- Hellman's and Ogilvy Get Real
Strategy | November 01, 2009
"It was nice to see such an educational program that has had such a dramatic impact on business results." - Andrew Barrett, LG Electronics
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