Success Stories - November 2008
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• Credit Canada offers hope to those in debt
  Marketing Daily | November 20, 2008
  In its first foray into TV advertising, Credit Canada is showing how excessive bargain hunting can lead to apartment hunting.
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• Vodafone shows how to 'Chase the Dream'
  thinkbox.com | November 2008
  'Chasing the Dream' had a major impact on perceptions of Vodafone and consumer awareness of its involvement with F1.  In the UK, favourability among viewers towards Vodafone increased substantially and research shows that viewers were subsequently more likely to consider the brand for their next upgrade than non-viewers.
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• EffecTVness: TV is at the heart of advertising effectiveness
  thinkbox.com | November 2008
  In 2007 Thinkbox commissioned PriceWaterhouseCoopers to undertake a long-term impartial financial analysis of marketing investment.  The Payback Study is the biggest study of its kind, looking at over 10 years of data for over 700 brands in seven market sectors.  It combined rigorous econometric analysis, measuring overall profitability and market shares, with a conjoint study to isolate the intangible asset of the brand alone. 
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  Read the Payback Study...
   
• Barack: The Master of TV Moments
  Variety | November 7, 2008
  Over the last 21 months, the nearly 64 million Americans that voted for a junior senator from Illinois on Nov. 4 primarily got to know Barack Obama through the lens of television.  And if the networks could figure out how to bottle the qualities he projected, they might just have another much-needed hit on their hands.
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• 2008 Media Innovation Awards: Television - Kleenex
  Marketing | November 4, 2008
  The battle for market share in the facial tissue category is fierce.  So the "Let it Out" campaign was developed to enhance the emotional bond between Canadians and the Kleenex brand, while at the same time encouraging people to release their emotions.  The campaign was built around Valentine's Day, and a marathon of relationship-themed, empathetic programming was lined up.
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• Johnnie Walker Takes Top Honours at IPA Effectiveness Awards
  WARC News | November 4, 2008
  The global "Keep Walking" campaign for Johnnie Walker won the coveted Grand Prix at the annual IPA Effectiveness Awards.  It was credited with transforming the fortunes of Johnnie Walker, having helped deliver sales growth of 48% and incremental sales totalling around US$2.21 billion.
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  For past IPA Effectiveness Award winners...
   
• Kindle Offers Glimpse of ROI on Oprah
  Ad Age Daily | November 3, 2008
  Since Amazon launched the Kindle, its electronic reader, a year ago, it has created a swarm of dedicated customer advocates.  But on Oct. 24 it snagged the most important evangelist in Oprah Winfrey, who said, "I'm telling you, it's absolutely my new favourite thing in the world."
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