Korean Idols Set Tone Among Chinese Fashion Consumers
The Korea Times | May 25, 2011
The popularity of TV series from South Korea has grown so big to influence a whole generation of young Chinese in their lifestyle and consumption choices. As a consequence, Korean style is increasingly in vogue among youngsters, and clothes from Korea are extremely well received among Chinese consumers.
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Don't Count Out Traditional Media
MediaPost Marketing: Health | May 24, 2011
As we analyzed the data in real-time, the results were rather surprising. Digital media was only 1.3% more efficient (on a cost per qualified lead) than Television. However, TV resulted in 10x the volume of qualified leads (19,000 passed a pre-screener versus 1,900 via digital media).
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Brand Oprah Has Some Marketing Lessons
Bloomberg Businessweek | May 19, 2011
"I'm hard-pressed to think of a stronger brand than Oprah, and I've studied 200 years of brands," says Harvard Business School professor Nancy F. Koehn.
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Scottish National Blood Transfusion Service"s New Year Appeal Saves Lives
Thinkbox | May 19, 2011
In 2007, the SNBTS New Year appeal generated just 401 enquiries. In 2008 enquiries increased by a record 209% as a result of the campaign which generated 857 responses - the biggest SNBTS had ever received in a single day.
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Beast, Big Sky Triumph at AICE Awards
Creativity | May 18, 2011
Beast and Big Sky took the most honors at The Association of Independent Creative Editors (AICE) 2011 awards, with the most-awarded spots including American Express's Geoffrey Canada TV campaign and VW SuperBowl spot The Force.
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New Documentary Provides Case Study of One Community's Effort to Promote Understanding and Acceptance of New Americans
Digital Journal | May 17, 2011
Welcome to Shelbyville focuses on community relations in a small Tennessee town and will air nationwide on the PBS Series "Independent Lens". Welcoming America affiliates, community groups and city officials across the country, are using local screenings as a catalyst to initiate new dialogues around immigration.
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You Can Afford to Make TV Your Point of Sale
Point of Sale News | May 17, 2011
Dynomighty reports that since the TV ad with the QR code ran, sales are up 400%. Dynomighty has now become a case study of the Google TV Ad network. The nationwide campaign broadened the brand awareness of the Mighty Wallet and had an immediate effect on sales. Consumers and store buyers alike were ordering the Mighty Wallet in numbers never before seen with 63% of the respondents mentioning the TV ad.
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Ikea Takes Cannes Advertiser Of The Year Honours
MediaPost Marketing Daily | May 17, 2011
The folks at Cannes announced yesterday that Ikea would collect its Advertiser of the Year trophy on June 25 during the Film, Film Craft, Titanium & Integrated and Creative Effectiveness Lions.
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Yellow Pages Campaign Wins AMES
WARC | May 17, 2011
A campaign from Clemenger BBDO Proximity Melbourne for Yellow Pages Australia has won the top prize at the 2011 Asian Marketing Effectiveness (AME) Awards.
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New Magnum Ice Cream Ad Nielsen's Most-Liked For April
Broadcasting & Cable | May 13, 2011
A new commercial for Magnum Ice Cream featuring actress Rachel Bilson topped Nielsen's Likeability Index for April.
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Google's Chrome TV Ads Ring With Consumers
MediaPost Online Daily | May 13, 2011
Google's "Dear Sophie" ad running on television during "Glee" and "American Idol" last week emerged as the most effective of the 130 new national TV ads to launch during the week ending May 6.
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Case Study: Targeted Advertising on itv.com
TV Genius | May 11, 2011
This project shows how broadcasters can use innovative TV search and personalisation technologies to attract viewers to shows that they might otherwise not watch. In particular, it was possible to direct visitors to watch shows on the internet, rather than through traditional broadcast means.
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Jared, Footlong Jingle and "Biggest Loser" Help Give Subway a Winning Brand
MediaPost TVBlog | May 09, 2011
In the U.S., Subway's blitz featuring the inspirational weight-loss marvel Jared; guys singing about $5 footlongs; and sports stars such as the surging NBAer Blake Griffin, seem to spur a link between marketing and brand strength. Subway also has a valuable tie with NBC's "Biggest Loser," while ESPN personalities Mike & Mike constantly take calls on a "Subway Fresh Take" hotline on ESPN Radio and an ESPN2 simulcast, a small part of Subway's sports push.
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Think Tank: British Brands Receive a Shot in the Arm From Royal Wedding
The Telegraph | May 08, 2011
Brands galore in fact benefited: from those that successfully surfed the run-up to the event, to those that had starring roles in this uniquely sponsor-free jamboree, to those that will simply enjoy a discernible swell in their fortunes by dint of selling "Britishness" to some degree or other.
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Oreo's Is Ranked Most Effective Mother's Day Spot
MediaPost Marketing Daily | May 06, 2011
"This ad - which had a phenomenal likeability score of 720 - as well as a very high desire score, demonstrates how a super-simple approach can be effectively used to create a strong emotional connection with viewers."
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Powerade: Keep Playing
WARC | May 05, 2011
Both the TV ad and the campaign delivered strong results across all metrics because they seamlessly integrated Powerade into the ads in a way that was natural and relevant to consumers. Additionally, the core message was simple, realistic, believable and resonated well with consumers.
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BBDO, Saatchi, Burnett Win Big Time In Effies
MediaPost Marketing Daily | May 04, 2011
All told, BBDO Worldwide will get 12 statues at the 2011 North American Effie Awards. The agency gets honors as the most effective agency network for the second year in a row. Saatchi & Saatchi gets nine wins and Leo Burnett gets eight.
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Super Bowl Airs Most-Liked Commercials
MediaPost Daily News | May 03, 2011
Nielsen's broader measure of a commercial's effectiveness - brand recall - gave Super Bowl marketers somewhat better marks across the board, getting six of the top 10 positions of all commercials aired during the first three months of the year.
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Having a Favourite Alcohol Brand Ups Risk for Binge Drinking
Internal Medicine News | May 02, 2011
"Underage drinkers preferentially choose highly advertised brands as "favourites." This suggests that marketing is indeed influencing their choice of beverage," Dr. Susanne E. Tanski said at the annual meeting of the Pediatric Academic Societies.
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