Domino's "We Stink" Strategy Pays Off
Chicago Tribune | May 31, 2010
Despite rumblings in the marketing world about another New Coke-style flop in the making, sales at domestic stores open more than a year soared 14.3 percent in the first full quarter after the new recipe debuted. Domino's marketing push helped lift the pizza market as a whole, and the halo effect appears to be continuing into the summer.
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Coke, Adidas Benefit From World Cup Sponsorship
WARC | May 31, 2010
Coca-Cola and Adidas are the brand owners which are currently receiving the greatest benefits from their sponsorship of the FIFA World Cup among consumers in Asia Pacific.
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Companies' Good Deeds Resonate with Consumers
Forbes.com | May 27, 2010
"We set out asking whether companies that inspired others were more likely to connect and draw shoppers," says Terry Barber, chief inspiration officer of Inspiration Blvd. "We see now there's a strong link between the message consumers take away and how they act on it."
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P&G Wins With its Pampers Super Bowl Campaign
WARC | May 2010
"You have to have courage. If you don't experiment for what comes next, you'll be lost in the dust. What differentiates our brands is innovation-not just in the product but in the ways we connect with moms and dads. But you also need rational, hard-hitting benefits even as you're continually striving to live to a greater purpose."
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I Want a Windows Phone!
WARC | May 2010
A post-campaign survey indicated that there was a positive overall lift in awareness and familiarity of Windows Phone of 10% with the overall target. Success: Windows Phone awareness up 9% among teens and 29% among parents.
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British Gas Gets Kids To "Green Up Your Life"
Thinkbox | May 25, 2010
The Generation Green project was always designed to be a long term commitment, yet initial results show the campaign has been extremely successful; 100% of kids who watched the programme and played the game said they'd learnt something new about the environment, viewers of the TV show were 108% more likely to see Generation Green as a positive 'green' example than non-viewers, and children who had seen the show were 78% more likely to talk about 'green' issues frequently.
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Progressive's Flo Pushes Brand To 2nd From 5th
MediaPost Marketing Daily | May 24, 2010
Progressive Insurance's cheery spokescharacter, Flo, is resonating strongly with consumers, improving the company's standing in Brand Keys' Customer Loyalty Index.
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Canadians Win One Show Pencils in Advertising and Design
Marketing | May 21, 2010
There are five new One Show pencils on Canadian ad agency shelves, including two golds for Taxi's television work for Pfizer Canada.
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Pepsi, Cadbury, Burger King Among Big Winners Wave Festival
Advertising Age | May 20, 2010
Latin America's Wave Festival this week saw a 40% increase in entries as at least some awards festivals seem to be recovering from last year's steep drop due to the global recession. The big winners from Latin America include PepsiCo's name-changing "Pecsi" campaign and Cadbury's Chocolatometer spots, both from Argentina; Burger King's "Whopper Face" from Brazil; and a moving promotional effort from Uruguay in response to violence among sports fans.
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TV Ads Boost Sales and Brand Metrics
WARC | May 18, 2010
A survey of consumers discovered that 67% of participants believed advertising on TV was an "essential" factor in driving brand recognition. Some 54% of respondents added that they felt "closer" to goods that regularly featured in TV spots, and in seeming confirmation of this assertion, 58% of firms which had boosted their outlay on TV ads in each of the last three years enjoyed above-average growth in brand preference.
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Traditional Ads Yield Social Traction
Adweek | May 17, 2010
"Earned media for traditional campaigns is a key component of every conversation with every client," said Brian Stoller, leader of digital strategy for Mindshare North America. "I can't stress [enough] how huge this area has become for us."
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Domino's Illustrates Power Of 'Rational' Appeals
MediaPost Marketing Daily | May 14, 2010
Domino's Pizza's recent sales surge is one compelling reminder of the power of a clear benefit appeal and intelligent execution, as opposed to advertising that entertains but falls short on results.
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GM's Image Boosted by Controversial Ads on Repaying Loans
Bloomberg | May 13, 2010
Surveys by YouGov Plc, a London company that measures public perception of businesses, showed consumers have a more favorable view of GM since Chief Executive Officer Ed Whitacre"s ad proclaimed repayment "in full, with interest, five years ahead of the original schedule." It now has a stronger image than Toyota Motor Corp. and has gained ground on Ford Motor Co.
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BCE Expects Olympic Revenue Flow for Years
Marketing | May 07, 2010
Bell hasn't disclosed its revenues from the Winter Games, but CEO George Cope said Thursday that the company expects the revenues will go for years, after BCE Inc. rang up a profit of $608 million in the first quarter of 2010.
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Buoyed by Rising Sales, Dr Pepper Further Ups Ad Spend
Advertising Age | May 06, 2010
Dr Pepper Snapple Group is attributing big first-quarter volume gains to heavy marketing spending. The marketer of brands such as Dr Pepper, Canada Dry, 7Up and Mott's boosted first-quarter media spending by 25% and says it plans to increase its second-quarter outlay by about 20%, or $25 million.
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Domino's Reports 14 % Same-Store-Sales Hike for First Quarter
Advertising Age | May 04, 2010
Last year, Domino's told customers that its pizza had been bad - really bad. And the company went to great lengths to show the great lengths it had gone to make it better. Today, the company reaped the benefits of the massive ad blitz, reporting historic same-store-sales gains, up 14.3%.
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Molson Credits Olympics for Rising Sales of Flagship Brand
Marketing | May 04, 2010
Molson Coors' sponsorship of the sporting event contributed to a 5% increase in sales to retail, stronger than the 3.8% industry gain. The brewer also heavily promoted its brand in an advertising campaign that debuted during the Olympics.
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Air Miles Flies Green With "My Planet"
Strategy | May 01, 2010
"My Planet" impacted sales positively, as demonstrated through a grocery case study which saw an increase of 17.6% in sales year over year, and the campaign resulted in 150% of target collectors engaged, 148% of awareness goal and 121% of target website visits.
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Maxwell House Brews Some Good
Strategy | May 01, 2010
"This was a creative and original endeavour. We as marketers juggle ad costs vs. impact, and Maxwell House boldly addressed this as a way to capture the attention of their audience. Applause."
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LCBO Deflates the Elephant
Strategy | May 01, 2010
The "Deflate the Elephant" campaign was well received and garnered extensive media coverage (far exceeding the earned media target), and independent post-tracking research showed strong breakthrough and awareness for the TV campaign and point-of-sale materials.
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Kraft Peanut Butter Spreads Bear Hugs to Feed the Hungry
Strategy | May 01, 2010
Kraft met their national goal with 50,193 hugs/jars donated and achieved 99% branded media coverage with tier-one outlets such as Breakfast Television, Global and CityNews. Overall, the program realized over 15 million impressions and 116 stories by means of TV, PR, web, radio and print.
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