Success Stories - May 2008
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• Kodak Inks a New DRTV Blockbuster
  Response | May 2008
  Kodak's DRTV campaign for the EasyShare 5300 all-in-one printer debuted shortly after the American Thanksgiving holiday last November, but was off the air within 30 days.  The reason? Quite simply, Kodak sold out of the printers from a DRTV inventory.  In fact, nearly 300,000 EasyShare printers were sold during the campaign.
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• PepsiCo Scores with Super Bowl Spend
  BrandWeek | May 28, 2008
  PepsiCo appears to have scored a touchdown with its decision to advertise two of its lesser-known brands during the Super Bowl.  Amp and SoBe LifeWater both received their first Super Bowl spots and first quarter sales numbers show that consumers noticed.
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• Proven $ Returns Boost Michigan's Marketing Budget
  MediaPost's Marketing Daily | May 27, 2008
  The state of Michigan, which this year upped its tourism promotion budget by 33% versus 2007 to US$17.5 million, in no small part as a result of an independent study that demonstrated the significant financial returns being realized from such marketing.
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• Economy, Rivals No Match for BK's Marketing
  Ad Age Daily | May 6, 2008
  Burger King is giving rivals a solid thrashing, and marketing is getting the credit.  While other fast feeders fault the recession and housing crisis for tepid sales, Burger King posted a healthy same-store-sales gain of 5.4% in its fiscal third quarter.
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• Kraft, Kellogg Beat Analyst Expectations
  Ad Age Daily | May 1, 2008
  In the face of rising commodity costs and cautious consumers, most brand-name food manufacturers are continuing to increase marketing investment.  Kraft and Kellogg, which both reported earnings this morning, credited advertising and marketing with the strength of the companies' respective brand portfolios.
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• Going to Beautiful Lengths
  Strategy | May 2008
  Knowing how devastating hair loss can be for women undergoing chemotherapy, Procter & Gamble Canada partnered with the Canadian Cancer Society to support these women during the fight of their lives...An internal launch at P&G that saw 16 employees make the cut amid tears and cheers was covered by media including the Toronto Sun, CBC News and CityTV.
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• City for the people
  Strategy | May 2008
  Vancity boasts an impressive history of social-change firsts in the financial category, from the first in Canada to offer mortgages to women in 1960 to the first socially responsible mutual fund in 1986 and the first loan for the purchase of a low-CO2 emission vehicle in 2003.  So it's hardly surprising that when the Vancouver-based credit union decided to overhaul its marketing last year, the end result included a few more firsts.
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