Great Adaptations Pay Off for Waterstone's and Film4
Thinkbox | March 30, 2011
"We were delighted with the collaboration with Film4 - it was an ideal fit for both our customers and their views, and allowed Film4 to get their schedule and brand in front of millions of readers, and gave Waterstone's a platform to engage with its' audience on TV in an entirely new way. It genuinely helped us build our brand, and also provoked our creative thinking to the extent that within a few months we had radically changed the visual identity of our brand. We sold thousands of books as a result, so it made commercial sense too."
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Discover Strikes Social-Media Gold With 'Peggy'
Advertising Age | March 28, 2011
"We all expected it would resonate, but the engagement has been much greater and much quicker than expected," said Larisa Drake, VP-brand communications at Discover.
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Popular Baseball Players Score With Brand Marketers
MediaPost Daily News | March 28, 2011
A big baseball market and big names can secure players big deals when it comes to marketers - even those that are retired.
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Case Study: Wal-Mart
Financial Times | March 24, 2011
Reputation management requires a tight connection with the core identity and strategy of a company. It also requires an ability to think strategically from the point of view of an increasingly sceptical public. Wal-Mart embraced its success in responding to the Katrina challenge as an opportunity to demonstrate the positive social value of its core business model.
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Domino's Triumphs at Ogilvy Awards
WARC | March 23, 2011
Domino's Pizza won the Grand Prix at the 2011 ARF David Ogilvy Awards for Excellence in Advertising Research last night, for a "turnaround" plan which transformed consumer perceptions.
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The Link Between Creativity and Effectiveness
Thinkbox | March 17, 2011
This report draws on analysis of the results of fusing the Gunn Report database of creatively-awarded campaigns with the IPA Effectiveness Databank to examine the link between creativity and effectiveness.
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British Arrows 2011
Thinkbox | March 17, 2011
British Arrows is the new name for the British Television Advertising Awards which recognise and reward the best television and cinema commercials made by British advertising agencies and production companies.
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Liberty Mutual Insures Ad Panel Victory
Brandweek | March 16, 2011
A report from Ace Metrix used a panel of 500 U.S. consumers to measure the effectiveness of the 136 different car insurance ads that have run in the last 12 months. The results of this survey prove that it was a big year to jump onto the "quit texting while driving" bandwagon. Winfrey joined Liberty Mutual advising people to take the no phone zone pledge, and Allstate launched its "Joi Carter: X the TEXT" campaign. These spots landed one and two atop the auto insurance ads list, respectively.
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Karcher Pressure Washers Have Fun on TV
Thinkbox | March 16, 2011
Karcher accounted for 129% of volume growth and 93% of value growth of the pressure washer market, sales were up by 38% year on year, and recognition of the campaign reached 37%.
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New Sponsorships Raise Farmers' Profile
Broadcasting & Cable | March 14, 2011
"TV is the largest element of the media mix. And even though it's very crowded, we have come to see through our analysis that there are a lot of media options out there, but TV is still the broadest way to reach an audience with a message."
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Social Sampling Scores Big for Kleenex as a Million People Share Packs
Advertising Age | March 08, 2011
The "Softness Worth Sharing" campaign, aimed at introducing a new softer version of the tissue, has lifted market share 1.7 points since October, said Kleenex Brand Director Craig Smith. Nielsen data from Sanford C. Bernstein show Kleenex share up 3.9 points to 49.9% for the four weeks ended Feb. 19 vs. the period before the campaign began.
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TV Delivers Strong Results in Germany
WARC | March 07, 2011
Research firm GfK analysed 160 campaigns run by FMCG brands over two decades, using data from exposed and control groups of households, and reported the typical uplift in market share reached 20% if people viewed relevant spots for a brand.
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Shocker: Celebs Sell Well in Oscar Ads
MediaPost VidBlog | March 04, 2011
Nielsen observes that the one trend clear in this hodgepodge was the connection between celebrity and ad recall. Four of the top ten best remembered ads in the three hour show involved stars.
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Social Media Buzz Can Skyrocket TV Ratings
MediaPost TVBlog | March 02, 2011
Charlie Sheen's appearance on CNN was the 11th hour. Yet once he began his screed, web conversations lit up - and so did the ratings. Some 45 minutes into the show, viewership in the 25-to-54 demo - an age range likely to be viewing and tweeting at once - was up 61%.
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Getting Your Hands Dirty With Morrisons
Thinkbox | March 02, 2011
In its first year, 85% of primary schools registered, 39 million vouchers have been redeemed and Let's Grow has generated payback of 21.57 pounds per every 1 pound spent. The Morrisons campaign not only ticked all of the Effectiveness boxes for the judges, it was also interesting, compelling, engaging and had a green element.
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