Success Stories - June 2008
Please note that some of the links may eventually expire.

• General Mills Credits Ad-Spending Hike for Increased Sales
  AdAge Daily | June 26, 2008
  A 13% increase in company-wide consumer marketing spend played a key role in helping General Mills perform above expectations for fiscal '08, with net sales and net earnings up double digits.
  Read the whole story...
  Read related article from MediaPost's Marketing Daily...
   
• 'Wii Would Like To Win' Grand Effie ... And Did
  MediaPost's Marketing Daily | June 5, 2008
  And the Grand Effie goes to ... (envelope please) Leo Burnett's "Wii Would Like to Play" for Nintendo's Wii...Seventy percent of scoring by Effies judges is based on the strategic challenge, idea and bringing the idea to life; and 30% on the campaign's results.
  Read the whole story...
  More about the Effies...
   
• Hockeyville gets more social
  Strategy | June 2008
  "I love the Hockeyville concept.  It's a good fit for the brands, which have a lot of Canadian content in them already.  Kraft may be an American company, but Kraft Dinner is the quintessential Canadian food after poutine and beaver tails.  If anything, the Canadian angle is underplayed."
  Read the whole story...

Archive