Television Bureau of Canada
About TVB
Our Purpose
Resources
Telecaster Services
Events
Staff
TVB Members
Board & Committees
Resources
Information Centre
Research
Case Studies
Business Trends & Forecasts
Industry Hot Buttons
Special Reports
News Updates
Quotable Quotes
Notable Numbers
TVBasics
Media Releases
Sales Manager's Corner
Sales Training
Telecaster Services
Introduction
Guidelines
Regulatory Bodies
Contact
Online Submissions
Archive of Telecaster Releases
Video Services
Video Library
Order Reel
Events
SAC
The Bessies
Retail Commercial Awards
FAQ
Links
TVB/Telecaster Archive
Contact Us
Legal
Shopping cart
Your shopping cart is currently empty.
Board
Sales Committee
Research Committee
Introduction
Telecaster Stations
Telecaster Services
Enquiries
Office Hours
Objectives
Billboards
Child Directed Advertising
Close Captioning
Comparative Advertising
Contests
Direct Response Advertising
Election Advertising
Gambling Advertising
High Definition
Infomerical Guidelines
Issue and Opinion Advertising
Personal Product Advertising
Public Service Announcements
Phone Service Commercials
Rating Code Guideline
Sexual Innuendo
Text Messaging
Violence in Commercials
Home › TVB Resources › Case Studies ›
Success Stories - June 2008
Success Stories - June 2008
Success Stories - June 2008
Please note that some of the links may eventually expire.
General Mills Credits Ad-Spending Hike for Increased Sales
AdAge Daily | June 26, 2008
A 13% increase in company-wide consumer marketing spend played a key role in helping General Mills perform above expectations for fiscal '08, with n
et sales and net earnings up double digits.
Read the whole story...
Read related article from MediaPost's Marketing Daily...
'Wii Would Like To Win' Grand Effie ... And Did
MediaPost's Marketing Daily | June 5, 2008
And the Grand Effie goes to ... (envelope please) Leo Burnett's "Wii Would Like to Play" for Nintendo's Wii...Seventy percent of scoring by Effies judges is based on the strategic challenge, idea and bringing the idea to life; and 30% on the campaign's results.
Read the whole story...
More about the Effies...
Hockeyville gets more social
Strategy | June 2008
"I love the Hockeyville concept. It's a good fit for the brands, which have a lot of Canadian content in them already. Kraft may be an American company, but Kraft Dinner is the quintessential Canadian food after poutine and beaver tails. If anything, the Canadian angle is underplayed."
Read the whole story...
Archive
Originally Posted: 7/29/2008 1:42:53 PM
Last Updated: 6/25/2009 5:18:13 PM