- Avon Beauty Sales Climb 19% On Increased Ad Spending
MediaPost's Marketing Daily | July 31, 2008
Citing an increase in its ad spending, Avon reported higher sales and earnings for the second quarter, with beauty products doing especially well. Total revenue gained 17% to $2.7 billion, while sales of its beauty products jumped 19%.
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- The Road to the Grand Prix (eBay, France)
AdWeek | July 28, 2008
In France, eBay had achieved a remarkable feat by successfully developing an alternative model for online commerce. Yet the brand had never officially been launched. So while the brand itself was well known, its unique positioning was not clear to many consumers...By the end of the campaign, the site had gained 1 million new members and the campaign went straight into the top 10 most-effective campaigns of 2007, according to the rankings provided by Ipsos.
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- The Road to a Grand Prix (DeBeers, India)
AdWeek | July 28, 2008
When it comes to marriage, Indians are generally loath to change anything...It takes a bold planner to decide to take on tradition and create a preference for diamond jewellery instead of gold...The results for the DeBeers "Diamond Bride" campaign speak for themselves. Diamond jewellery worn at weddings jumped from 8 percent before the campaign to 65 percent after the campaign and overall growth in the market for diamond jewellery at weddings jumped to 30 percent compared with 20 percent growth in the market for diamond jewellery overall.
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- What Time is the Program?
CMD Global | July 24, 2008
Watch company Fossil helps TV viewers plan their evenings and creates a new ad format in the process.
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- Duracell Spot Leads To Sales Spurt For Featured Product
MediaPost's Marketing Daily | July 24, 2008
BrickHouse Security expects to have its Child Locator back in stock today. The innovative tracking device had sold out - four months worth of inventory - less than 48 hours after its first appearance two weeks ago in a Duracell "Trusted Everywhere" commercial. Todd Morris, president of the five-year-old BrickHouse Security, says he had prepared for sales to double due to the Duracell commercial, but "the reaction has been much more than we expected."
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- More Consumers Make the Switch to Macs
AdAge Daily News | July 11, 2008
Analysts say Apple's disciplined marketing is behind the trend, not just the Vista "debacle"...Indeed, half of the eight "Get a Mac" ads Apple and its agency TBWA created so far this year mention Vista. And the latest, "Sad Song," has the PC guy singing "The Vista Blues" about how Vista is causing people to leave him for Mac.
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- Case Study: Bad Boy Blayne Lastman
citynews.ca | July 10, 2008
Making home appliances, living room sets and dinettes seem exciting can be tough task, but Blayne Lastman says he's up to the challenge. "Our business, on the appliance side, a fridge is a fridge is a fridge, it's a very, very boring thing. What we try to do - we're in the entertainment business. And if we give the people what they want, like the Field of Dreams, they're going to come and that's what's happening," the owner of Lastman's Bad Boy said about his commercials.
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- Case Study: Russell "Cashman" Oliver
citynews.ca | July 9, 2008
Whether you find him annoying or amusing, you could safely bet that most Torontonians have no problem recognizing Russell Oliver. The kitschy, low-budget television commercials featuring Oliver shouting at the camera dressed as the Eglinton Avenue cowboy the Loan Arranger, emerging from a telephone booth as the portly retail superhero Cashman, or singing and waving cash to synthesized music flanked by scantily-clad women have made the jeweller one of the city's best known personalities.
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- Applebee's Taking Cues From IHOP's Successful Turnaround
MediaPost's Marketing Daily | July 9, 2008
CEO Julia Stewart pins IHOP's success on "better ads that resonate with the guest, media buying that has really made a difference, a marketing strategy using limited time offers, and then literally having better food in the restaurant." Advertising is now in sync with the "Come Hungry, Leave Happy" strategy, and franchisees are pooling media dollars instead of "doing their own thing."
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- Calling on NBA Fans
AdWeek | July 7, 2008
After spending about 14 months creating a story arc with Charles Barkley and Dwyane Wade, T-Mobile didn't want its investment riding the bench. Instead, Seattle-based Publicis in the West repurposed outtakes from the Super Bowl spot for a user-generated ad contest....The company's brand awareness and consideration among the NBA audience rose by 12 percent during the six-week contest, according to internal research by T-Mobile...All told, the client was happy with the campaign - a cost-effective, innovative twist on a well-explored formula.
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