Juniper Park Sunchips Work Wins Big at Cassies
Marketing | January 29, 2010
A 13-member judging panel, chaired by Bensimon Byrne creative director David
Rosenberg, deemed the Sunchips case study the best of the show's
record-breaking 177 entries.
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P&G Benefits From Hike in Marketing Spending
WARC | January 29, 2010
"Our Q2 organic sales growth was due to the underlying marketing growth of
about 3% " the organic volume growth was strong in every region and that's
what drove organic sales to the high end of our guidance range."
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TV Day Success Stories
Television Bureau of Canada | January 28, 2010
A presentation by PHD at TV Day showed how Becel used TV to raise awareness,
while one by Starcom MediaVest Group revealed how Nintendo used the medium to
increase sales.
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For more on TV Day...
As Seen on TV...and in Aisle 5
The Wall Street Journal | January 28, 2010
Behind the As Seen on TV retail boom: a domino effect triggered by the
recession. Thanks to the reduced cost of television airtime in the year
beginning the last quarter of 2008, the mostly small entrepreneurs who make up
the niche were able to advertise their products more frequently and at
more-visible times.
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How Earned Media Lifts Virgin America
Brandweek | January 21, 2010
The airline Virgin America only spent $300,000 on measured media for the first
11 months of 2009, so the brand doesn't have the ad budget to compete with
others in the space. But it seems to be making the most of its meager funds
with smart pr and integration deals.
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Nielsen: Super Bowl Ads Drive Web Traffic
MediaPost Daily News | January 21, 2010
One finding bears little need for exhaustive research: GoDaddy.com saw a 112%
lift in Web traffic (unique visitors) during those 24 hours, more than any
other advertiser.
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Marketing Pay for Food and Drink Firms
WARC | January 21, 2010
Food and drinks firms which regularly increase their investment in marketing
typically see more rapid revenue and profit growth than their cautious rivals,
a new study has found.
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TV Product Placement Delivers For '24'
MediaPost Daily News | January 20, 2010
Product placement and in-content brand exposure in TV programming continues to
be a stable media platform for many marketers - especially in big-season
premieres.
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The Best of Latin American Marketing in 2009
Advertising Age | January 18, 2010
Adlatina, one of Ad Age's international partners, searches Latin America and
Spain for the best marketers, ad agencies and industry executives, and
publishes an annual ranking called "Los Destacados" ("The Outstanding Ones").
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Colgate, Benjamin Moore Hail Interactive Ads
WARC | January 18, 2010
"The rich data and metrics of the web [weren't] available on television until
now...When you mix those with the power and impact of TV, advertisers like
that and are willing to pay more for that."
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Coke Gets Millions In Media Value From 'Idol'
MediaPost Marketing Daily | January 15, 2010
Front Row Analytics said the beverage company had "exposure by 340 total
sequences, including logo recognition, product endorsement, and signage,"
which amounted to $11,966,667 for the show's January 12 season debut.
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Cablevision: Interactive TV Ads Work Very Well
Multichannel News | January 12, 2010
Cablevision Systems is touting results from its first interactive TV ad
campaigns last fall, claiming that conversion rates -- the percentage of
viewers who, after initially clicking on an ad, successfully requested the
advertiser's product sample or coupon -- ranged from 40% to more than 70%.
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Top 10 Best-Liked, Most-Recalled Ads of 2009
Advertising Age | January 11, 2010
Nielsen IAG Research ad ratings: Budweiser's clydesdale spot tops the list.
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Most Winning Creative Work Involves Consumer
Participation
Advertising Age | January 06, 2010
Ads involving consumer participation were the big award winners last year,
according to the Big Won 2009, a global report that ranks the world's top
creative work by awards won across all media.
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2009's Most Effective Ads
AdWeek | January 04, 2010
A TV ad from Rubbermaid, promoting the marketer's line of Easy Find Lids food
storage containers has been named the most creatively effective ad of 2009,
according to Ace Metrix, the syndicated commercial tester.
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Agency Hits: African-American Favourites
Advertising Age | January 04, 2010
Among Multicultural Agency of the Year entries, campaigns by Verizon Wireless
and American Airlines targeting African-American consumers stood out.
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'Avatar' Soars on Fat Ad Spending, Mass Marketing
Advertising Age | January 04, 2010
The first theatrical trailer clocked in at three minutes and 30 seconds,
followed by a series of long-form TV buys in November on Fox's World Series
and National Football League coverage, with multiple 30-second spots in the
same commercial break, followed by the full trailer airing during pod breaks
for "Glee" and "House."
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