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A Grand Evening for Kraft at the Cassies
Marketing | January 30, 2009
"The winning cases provided clear proof that fresh insights, a big idea and great advertising can indeed reward those who have the courage to bring them forward; and equally, to stand behind them," says Cassies chair Mark Childs.
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- Take Your Ads Off TV Completely? Will You Disappear?
MediaPost TV Watch | January 27, 2009
A couple of years ago, Mitsubishi Motors made a stand and stopped advertising on network TV completely - a major deal for any automaker. What happened? Fewer sales, and eventually the departure of the company's chief marketing officer, who had touted that radical marketing decision publicly.
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- Marketing's New Red-Hot Seller: Humble Snuggie
Advertising Age | January 26, 2009
With 4 million of the blankets already shipped or on order, or just under US$40 million in retail sales, Scott Boilen, president of Allstar Marketing Group, Hawthorne, N.Y., is laughing all the way to the bank. The company behind the Snuggie is moving the blankets out the door as fast as it can get Chinese suppliers to crank them out. "Imagine a product like that just sitting on a retail shelf with no ad," he said. "No one would buy it."
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- Starbucks' Volunteer Push Gets Boost From 'Oprah Effect'
Advertising Age | January 21, 2009
Ms. Winfrey encouraged Americans to help the chain double its goal of 1 million hours pledged on the coffee company's site, pledge5starbucks.com. The "Oprah effect" already seems to be working: According to the site, about 350,000 hours were pledged by this afternoon on the East Coast.
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- Infomercials Thrive Amid Downturn
NPR | January 13, 2009
A downturn in the economy has provided a boom for infomercials. A.J. Khubani, president and CEO of the direct response company TeleBrands, says his company has seen that business booms in bad economic times. He attributes the success to lower TV ad rates.
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- Late-night Icon Ronco Reinventing Itself by Boosting Retail Presence
NRF stores.org | January 2009
"TV drives retail and it drives viewership and awareness," says Larry Nusbaum, who recently took over Ronco. "When we spend a lot of money on TV, sales go up; when we"re off TV, sales go down."
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- New Domino's Campaign Moves The Needle
MediaPost's Marketing Daily | January 06, 2009
Domino's is the clear underdog in their sub battle with Subway, but their new campaign seems to be moving the needle for the chain that is much better known for pizza, according to BrandIndex, which tracks consumer brand perceptions on a daily basis.
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- Apple: The Perfectly Timed Negative Ad Campaign
bnet.com | January 2009
The ads "definitely paid off for them," says Roger Kay, founder and president of the research firm Endpoint Technologies Associates. "It cost Microsoft a lot when they didn"t respond [quickly enough] to them." ... The company"s revenues for Q4 were $7.895 billion, up from $6.22 billion for the previous year. Apple"s net profit jumped from $904 million to $1.14 billion. Compared with 2007, Apple"s desktop sales were up 39%, laptop sales were up 38%, software and services revenues rose 46%, and peripherals revenues were up 32% in the 2008 fiscal year " all product categories that benefitted from the "Get a Mac" campaign.
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