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Marketing Key for Kraft
WARC | February 24, 2011
"It is a simple formula. Great brands with strong messaging supported by competitive advertising will grow at benchmark, and we're seeing that result on many of our brands, with more to come."
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How the Insurance Industry Got Into a $4 Billion Ad Brawl
Advertising Age | February 21, 2011
Allstate got what it wanted: People noticed. And the campaign entered the pop culture, even spawning Halloween costumes. "I saw Mayhem walking down my street trick-or-treating," said Nina Abnee, a more than 20-year agency veteran, calling the moment a career highlight that gave her chills.
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'Undercover Boss' Leads Shows for Brand Integration Recall
Advertising Age | February 18, 2011
You've got to hand it to "Undercover Boss" on CBS: This is one great venue to get a brand some notice. Norwegian Cruise Line's star turn on the series' Jan. 2 episode became last month's most-recalled brand appearance in a prime-time broadcast show, according to new data from Nielsen.
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Broadcast TV Puts Car Dealer in Fast Lane
TVNewsCheck | February 18, 2011
From nowhere in 2003, to the third largest Hyundai dealership in the U.S., Scott Fink's New Port Richey, Fla., store grew because he had a plan and a consultant who made it happen. But in some cases, success came in spite of station account execs who, Fink says, often don't listen to what he wants and needs in a buy.
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Chrysler's Super Bowl Ad Keeps Bringing 'Em In
MediaPost Daily News | February 17, 2011
Edmunds.com, which has been tracking traffic to its site since the Super Bowl for each of the auto brands that advertised during the game broadcast, found that Chrysler's spot has lifted consideration for the brand by 87% compared to the brand's average on Edmunds.com during the four weeks prior to the game.
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O2 Talks to Teens Via Hollyoaks
Thinkbox | February 17, 2011
The results: 54% of those who saw the campaign said they were already or would consider applying for the card, an increase of 69%, campaign recall was a staggering 80%, the sales target was smashed by 300%, and the campaign won the Thinkbox Planning Awards Grand Prix in 2010 and also the Best Use of TV Innovation Award.
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Simplicity Sells
Forbes | February 16, 2011
The reality is that simplicity is highly appealing in a world that is getting more and more complex " where consumers have too many choices, where technology is constantly evolving, and where the political and economic environment is unpredictable.
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Excitement Builds Brands
WARC | February 15, 2011
Case studies cited by McKinsey as evidence for this view included that of Fiat, which successfully launched its Fiat 500 model in 2007 through a "big bang" campaign which resulted in a "huge wave" of customer excitement.
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Chrysler Canada Gets Bang From Super Bowl Ad
Toronto Star | February 10, 2011
"It has certainly resonated with a lot of people," said Chrysler Canada president Reid Bigland. "We normally get an average of about 35,000 to 40,000 hits on any given day. It was nearly 100,000 on Monday and still up 40 per cent from normal on Tuesday."
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Case Study: GoDaddy and the Super Bowl
Financial Times | February 09, 2011
GoDaddy said this week that its 2011 Super Bowl ads drove record web traffic. According to GoDaddy, 15 minutes after its first Super Bowl commercial aired, its domain name registrations rose by more than 466 per cent compared with last year.
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What We Learned From VW's Super Bowl Success
MediaPost Engage: Moms | February 08, 2011
"More automotive advertisers should take the VW higher road on Super Bowl advertising as it sends a message that women and families are important viewers."
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Ace Metrix: Doritos 'Pug Attack' Ad Most Effective of Super Bowl
Adweek | February 07, 2011
Animals and celebrities filled more than their fair share of Super Bowl ads this year, but according to Peter Daboll, CEO, Ace Metrix, the pets worked much better in appealing to consumers. "The celebrity ads are pretty much in the bottom third," of all the ads in this year"s game, he said.
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Groupon Super Bowl Commercial Gains the Wrong Kind of Attention
Chicago Tribune | February 07, 2011
The Tibet ad turns out to be a branding misstep for the Chicago-based startup that celebrates its irreverent humour.
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'American Idol': A Case Study In Affiliate Relations
Broadcasting & Cable | February 07, 2011
The 10-year-old behemoth is trying to rediscover its voice, but it's still a lesson in how a network and its affiliates can sing in unison.
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Eminem's 'Recovery' Brings Super Bowl Spots, Super Sales
Advertising Age | February 06, 2011
It's a cheeky self-referential spot for a musician who has, in fact, relied on marketing partnerships with everyone from the NHL to ESPN to Activision to PepsiCo to build his latest album, "Recovery," into the highest-selling of 2010.
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Super Bowl Ads Work (Almost Every Time)
Adweek | February 04, 2011
"Several dozen Big Game advertisers . . . brands that advertise on the Super Bowl see an average sales uplift of more than 11 percent in the following month. This generates an ROI from Super Bowl ads 250 times greater than ROI from the average TV ad."
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Is $3M Worth it For a Super Bowl Ad? Ask Go Daddy
The Washington Post | February 03, 2011
Since the Jackson spoof in 2005, GoDaddy has gone from single digits to nearly 50 percent of market share in domain-name registry. On average, the site says, it has picked up 5 percentage points of market share within the first 48 hours after a Super Bowl ad. It posted almost $1 billion in revenue last year.
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Skoda Fabia - Mean Green
Thinkbox | February 03, 2011
"We have had 1.2m hits on YouTube, 1500 tweets, more than 200,000 visits to the microsite and exceptional ad-tracking results, all driving footfall to our showrooms."
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Driving Away a Winner
Strategy | February 01, 2011
"Viagra continues to grow after more than 10 years of being on the market. We can't comment further on financial impact or number of prescriptions generated from DTC, but we're proud that our advertising has helped us build and sustain our relationship with Canadians for more than a decade."
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Why You Should Care About Awards
Strategy | February 01, 2011
We are faced with the same advertising problems every day. Most products or services are parity. So often creativity is the only thing that separates one brand from another. The power of creativity can transform brands. The power of creativity can change human behaviour. I believe in using that power to be the best of the best.
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