Olympic Sponsors Strike Gold
Toronto Star | February 25, 2010
While it's too early to say who will bring home the bulk of the corporate medals, experts say most companies that gambled on the Games are now poised for a payoff.
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Brothers Drinks Co. Turns to TV for Distribution Boost
Thinkbox | February 2010
The brand achieved all its 2009 goals, securing extensive additional distribution in key supermarket chains as well as on-trade and cash and carry outlets. The brand has also been able to talk to retailers that had previously ignored it. Sales hit record levels during the TV campaign and remained strong in August.
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Olympic Ads Pay Off For Marketers, NBC
MediaPost Daily News | February 24, 2010
Looking at advertisers so far, NBC compared 142 Olympic marketers' commercials - their Olympic advertising versus their regular TV media plans - and said there was, on average, 24% higher brand recall, 31% more message recall, and 21% better likability for TV viewers.
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Del Taco's Integrated Facebook, TV Promos Pay Off
MediaPost Marketing Daily | February 23, 2010
With each campaign, the QSR is also learning more about how to hone the content of the webisodes and the clips used in TV and radio spots. In short, Del Taco's goals of harnessing social/traditional media integration to cost-effectively increase exposure and interaction with customers and prospects are being realized to a degree even the QSR had not anticipated.
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Consumers Trust Soft Drink Ads the Most
WARC | February 17, 2010
Consumers in the US trust the ads of soft drinks brands more than communications from products in any other category, a new study has found.
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NBC: Olympic Opening Boosts Brands
Adweek | February 16, 2010
NBC today issued research it commissioned from Google that indicates huge spikes in search queries for brands that were featured during the opening ceremonies at the Vancouver Winter Games.
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NBC: Ads During Olympics Beat Those on Regular TV
Advertising Age | February 16, 2010
Ads from auto advertisers, financial-services firms, movie studios and retailers during the Olympics are having more impact on viewer behaviour than commercials airing in more typical TV programming, NBC said, citing data from Nielsen IAG, which measures likability and recall of ads, programs and product placements.
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Which Super Bowl Advertisers Really Bettered Their Buzz?
Advertising Age | February 16, 2010
"The reach is incredible at the Super Bowl, so on a lot of other shows on which you may be advertising there's a real question if whether people are fast-forwarding through the commercials or going to grab a drink. Here you have a higher percentage of people paying attention to the ads."
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Barnardo's Builds Awareness of Society's Challenges
Thinkbox | February 2010
Awareness of Barnardo"s rose by 33%, while recognition of the charity"s positioning of Believe in Children doubled. Public perceptions of Barnardo"s were also changed with consumers more likely to agree that the charity tackled society"s most important issues.
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Barclays return to TV with Take One Small Step
Thinkbox | February 2010
"When we broke the campaign, over that first six week period when we were on air, we saw our organic search for any Barclays terms up by 500%: which was an extraordinary impact. And we've seen that repeated every time we go back on air. We see a massive spike that's then sustained for long after the television's finished".
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Denny's: Another 2 Million Free Gland Slams Served
MediaPost Marketing Daily | February 11, 2010
Denny's reported that its Web site has gotten about 49 million hits since its late January announcement of this year's giveaway day - including nearly 24 million since its Super Bowl spots promoting the event. The chain was also a top 10-trending topic on Twitter during the Bowl's fourth quarter and yesterday's Grand Slam promotion.
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The Most Influential Cause Marketing Campaigns
Advertising Age | February 10, 2010
Thousands of programs designed to do well by doing good have been launched by businesses and nonprofits over the last 30 years. Many have been short-term and pedestrian, while others have been inspiring and impactful.
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Dove's Super Bowl Play Builds Buzz Among Men
Adweek | February 09, 2010
Prior to CBS" broadcast of the Super Bowl, three of the most popular terms associated with Dove were "soap," "beauty" and "deodorant." But in the 24 hours following the game, the Dove spot started generating terms like "Super Bowl," "ad" and "men."
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Michigan's Travel Campaign Shows ROI
MediaPost Marketing Daily | February 06, 2010
Travel Michigan's "Pure Michigan" ad campaign continues to deliver a significant return on investment according to a recent study conducted by Longwoods International, a research firm specializing in tourism advertising return on investment.
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Avon Reports Sales Gain On Ad Spend Hike
MediaPost Marketing Daily | February 04, 2010
Avon Products says its fourth-quarter revenues jumped 13% to $3.2 billion, while earnings climbed 15% - in part due to increased ad spending for the quarter.
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How 'Glee' Married TV and Music in a New Moneymaking Model
Advertising Age | February 01, 2010
Tied to the show's storylines, the cast's performances become so sellable that the program's production studio, News Corp.'s 20th Century Fox, believes it could have a new TV-show model on its hands, not unlike the kind of revenue juggernaut "American Idol" introduced.
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