- Burger King, Dove Among Top Case Studies in 2009
WARC | December 31, 2009
Burger King, Dove and Dos Equis were among the brands which featured in the most popular case studies downloaded by Warc's subscribers this year.
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- Award-Winning Videos Take Plaudits at WARC
WARC | December 29, 2009
Creative executions from some of the campaigns which picked up major awards this year were, perhaps unsurprisingly, the videos that Warc's users chose to view the most often in 2009.
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- Verizon Ads Boost Android Phone Awareness
MediaPost Marketing Daily | December 23, 2009
"The mindshare that Android has been able to establish in a relatively short time in market is surprising. It's a result of the pretty substantial ad spend on the part of Verizon and T-Mobile."
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- Five Keys to Branded-Entertainment Success
Advertising Age | December 21, 2009
People love telling stories as much as they do hearing them. They'll really listen and interact if the experience isn't just about your brand, but about their favourite topic - themselves.
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- For Retailers, Electronics Shine This Holiday Season
Advertising Age | December 21, 2009
This holiday, thanks to a long year of price drops and the influence of the one super-retailer's aggressive marketing plans, consumer electronics have become the main draw of the season.
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- DirecTV, Dish Best Way To Reach Sports Fans
MediaPost Daily News | December 18, 2009
Unlike other programming that does well on the Internet, sports with HD may be an experience that far exceeds what the Web offers. Nielsen said homes with HDTVs posted 21% higher ratings for sports in 2009 than households with the standard-definition sets.
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- General Mills Increases Ad Spend
MediaPost Daily News | December 18, 2009
Media spending was up 37% in the quarter -- and a double-digit increase is planned for the 12 months ending in late spring. Company executives cited a tie-in with NBC show "The Biggest Loser" as a worthwhile investment.
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- Cutting Tiger Woods Generates Positive Buzz for Brands
AdWeek | December 18, 2009
Before controversy engulfed Tiger Woods, big brands built buzz by putting the iconic golfer in their ads. Today, some marketers are getting positive responses from consumers by cutting their ties to the troubled sports legend.
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- In Holiday Retail Sales, the Best Ad Doesn't Always Win
Advertising Age | December 15, 2009
"[Consumers] probably still get a kick out of the commercials, but there are a lot of brand loyalties out there. ... [But it] does position [retailers] in the minds of people whether they shop there or not."
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- New Cross-Media Analytics Can Alleviate Guesswork
Advertising Age | December 15, 2009
In the end, all anyone wants is the simple truth about how well a campaign is performing, or whether a shift in strategy is warranted. Advanced cross-media analytics can finally provide both.
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- KFC Grilled Was Most-Recalled '09 Launch
AdWeek | December 13, 2009
Some 66 percent said they watch TV and surf the Web simultaneously - with 85 percent of those online while watching TV, searching for something they just saw on the air. That combination worked for Yum! Brands' KFC.
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- RSPCA Australia - Creating New Found Respect for a Household Name
WARC | December 2009
In the first 3 weeks of the campaign, the RSPCA received in excess of $550,000 (well beyond what they had ever anticipated). One long term RSPCA member called up to say that he was so touched, he wished to donate $50,000. The message was striking home. Even long standing supporters were seeing the organisation in a new light.
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- Sid Lee, CTC and CBC - Marketing's Top Three for 2009
Marketing | December 07, 2009
"It's never an easy decision, but we feel strongly that these three companies were the best of the best in 2009," said Christopher Loudon, editor-in-chief and executive publisher of Marketing.
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- Hyundai, Levi's Show How to Beat the Downturn
WARC | December 03, 2009
"Despite these challenges, some notable responses to the recession emerged this year. We believe these will hold up in years to come as case studies of work that transcend typical approaches to a downturn."
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- Ads That Strike Emotional Chords Work Best
MediaPost Marketing Daily | December 02, 2009
While consumers' overall emotional engagement with car and truck ads dropped from 2008 to 2009, some ads engaged consumers at high levels across brands and classes. And those ads had specific characteristics that were missing from ads with low engagement scores.
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