Success Stories - December 2008
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• Colleges Use Ads to Boost Brand, Enrollment
  The Salt Lake Tribune | December 20, 2008
  Last year, Utah television viewers began witnessing a new trend in higher education - broadcast ads promoting colleges as a means to economic opportunity and personal enrichment.
  Read the whole story...
   
• West Virginia Station Gives Car Dealers a Boost
  tvnewsday.com | December 15, 2008
  The centerpiece of the campaign is two, half-hour primetime specials that showcase 15 dealers at a time " at no cost.  Each dealership is featured in an edited 90-second interview with its owner or general manager.  That translates to 12 minutes of free airtime because each special is airing eight times between December 4 and New Year's Day.
  Read the whole story...
   
• Pork Producers Discover Affordable TV Advertising
  porkmag.com | December 12, 2008
  While television is the king of advertising, it usually comes at a very high price.  When Iowa and Nebraska pork producers had the chance to film two commercials for KMEG-TV through cost-share arrangements, they knew they"d hit upon a great deal.
  Read the whole story...
   
• Audi Shifts Into 60 Seconds of Super Bowl Time
  Mediaweek | December 10, 2008
  A year after Audi introduced its R8 luxury sports car with its first Super Bowl spot in nearly 20 years, the automaker announced that it has bought 60 seconds of airtime in February"s big game...Audi elected to jump back into the Super Bowl fray after garnering a great deal of consumer and media attention with last year"s spot, a spoof of the 1972 film The Godfather.
  Read the whole story...

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