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Success Stories - August 2011

Success Stories - August 2011
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Emvies '11: Mindshare Sweeps Awards With 18 Medals; Declared Agency of the Year
exchange4media.com | August 27, 2011
Mindshare put up a strong show at the Emvies 2011. Not only did the agency bag 18 medals, it was also declared Media Agency of the Year. Mindshare also won the TAM Awards for Best TV Research Paper and Best Innovation TV, besides winning the People's Choice Award for the Best Case Study Presented on August 18, 2011.
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Watching TV Inspires Online Shopping
Retailmoves.com | August 26, 2011
Retailers have been urged to consider re-investment in TV advertising following recent survey results showing that the number of consumers regularly shopping online whilst watching television is rising.
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Flat Sales at Old Navy Driven by Ads That Click with Mom and No One Else
Forbes | August 25, 2011
While the ads centered on the clothes themselves and did not explicitly target mothers, BrandIndex data shows that  women with children under the age of 18 - who represent about a quarter of all women in the US - were the demographic most positively affected by the advertising.
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Initiative: Consumer Engagement Key To Brand Choice
MediaPost Marketing Daily | August 22, 2011
TV ads touting the web site created a "powerful combination of paid earned and owned media which was responsible for significant growth in consideration and market share."
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How Medieval Times Delivered Reality TV's Most Memorable Product Placement in July 
Advertising Age | August 18, 2011
Medieval Times doesn't exactly have a headquarters on Madison & Vine: Aside from an appearance on "Millionaire Matchmaker" in June, the theme restaurant chain hasn't done much with branded entertainment this year. But now Medieval Times has delivered the most memorable branded integration across broadcast TV's reality shows in July, according to Nielsen research.
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Entravision: Dual TV/Radio Ad Campaigns Up Reach
MediaPost Daily News | August 17, 2011
Results from a TV-radio station test indicate that jointly selling radio and TV advertising together in simultaneous campaigns can increase audience reach - and deliver near prime-time viewership levels - all with the help of a single-source measuring system.
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Abercrombie to 'Jersey Shore': Ditch Our Brand
CNNMoney | August 17, 2011
"We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans."
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Carlsberg Wins the Battle for Lager Sales During the World Cup
Thinkbox | August 11, 2011
Research had shown that TV is the most influential paid-for contact point for lager drinkers and one of the main drivers of Carlsberg's fame. So TV was the perfect partner to rouse the nation's spirits in the build up to the big tournament in South Africa, give the trade the support it needed and deliver the reach necessary to deliver a step change in sales.
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Ace Metrix: Budweiser Tops In Beer Ads
MediaPost Marketing Daily | August 09, 2011
"The dog-sitting spot also had the highest 'attention' and 'watchability' scores, meaning that the ad grabs people and they want to see it again. That's good news for an advertiser, as it provides many more chances to win over fickle beer drinkers."
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Hollywood's Reality: TV
Adweek | August 08, 2011
Hollywood"s dirty secret? Television. Without the flow of revenue from TV, or without the sale of ads on cable, networks, and foreign TV, every major U.S. studio would go bankrupt.
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Originally Posted: 10/3/2011 2:59:40 PM
Last Updated: 10/3/2011 3:05:37 PM