Success Stories - August 2008
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• How Pepsi Won Quebec
  The Globe and Mail | August 28, 2008
  Coke may be the official brand of the Olympics, but in Quebec, Pepsi still gets the gold...Pepsi's Quebec ads help to explain its success.  While Coke has usually just translated its national and international campaigns in the province, Pepsi has customized its ads to meet distinctly Québécois tastes.
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• Wal-Mart Enters the Ad Age
  Fortune | August 18, 2008
  If you've been watching TV lately, you may have come across Wal-Mart's new back-to-school ad...its creation, part of Wal-Mart's "Save money. Live better" campaign, is a result of dramatic changes taking place behind the scenes.  The company is bringing new sophistication to its marketing, and the changes are generating eye-opening results. 
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• For Olympic Marketers, Emotions Pay
  The Wall Street Journal | August 18, 2008
  For many Olympic swimmers in Beijing, Speedo LZRs have helped produce record times.  For winning advertisers during the Games, the key ingredient is proving to be emotional ads.
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• P&G Says It Won't Cut Ad Budget, Despite Rising Costs
  AdAge.com | August 5, 2008
  Procter & Gamble Co. will have to keep tightening its belt to deal with rising commodity costs, but the media budget won't be cut...P&G maintained ad spending as a percent of sales for its fiscal year ended June 30 and plans to do so again this year.
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• Kia Zigs as Auto Market Zags
  BrandWeek | August 4, 2008
  "It's a very smart move for them to increase their ad budget because current conditions give them a real opportunity...Kia has the kind of products that consumers are looking for right now: fuel efficient, small, good quality."
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