Bravo Tops List In Product Placement
Broadcasting & Cable | April 29, 2011
Bravo Media has ranked the highest among networks in product placement effectiveness for the past five years, and uses product placement twice as much as its fellows, according to Nielsen IAG.
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Arriva Trains Use TV as a Platform for Success
Thinkbox | April 28, 2011
Arriva Trains was hoping for approximately 14,000 ticket sales as a result of the advertising - in fact this sales target was smashed by over 140% as over 34,000 tickets were sold. Arriva Trains went on to book a second campaign in 2010 as a result of the success of the first.
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Nike, Pepsi Campaigns Steal Show at Latin America's Wave Festival
Advertising Age | April 22, 2011
Two ideas, simple but thoroughly captivating, won the two coveted Blue Wave awards at Latin America's Wave Festival last week in Rio de Janeiro, and are likely to be contenders at the Cannes Lions International Festival of Creativity in June.
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Brand Giants Raise Profile
WARC | April 22, 2011
In an example of how umbrella strategies yield dividends, Unilever's recently-released Sustainable Living Plan delivered significant buzz across the web, despite not constituting a "sexy" topic. "This shows the engagement that one can generate with increased corporate visibility," said Nevett.
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Dynomighty Design Cracks QR Code With TV Ads
Multichannel Merchant | April 14, 2011
How does Kelleman knows the ad spots drove wallet sales? In the checkout process, Dynomighty asked customers how they heard about the Mighty Wallet, and 63% answered that they saw the 30-second spot.
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Department of Health Persuades Smokers to Quit
Thinkbox | April 13, 2011
Not only did the campaign substantially shift attitudes around the effect of smoking on loved ones, the campaign also provided the motivation to stop smoking. 54% of the target audience agreed "these ads made me think I should stop putting it off and stop smoking now" - a rise of 5 percentage points from the previous campaign and the highest motivation level reached since 2006.
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Finding the 'Sweet Spot' for Ads in Your Favourite TV Show
Advertising Age | April 11, 2011
Analyzing second-by-second viewing data provided by TiVo, Interpublic Group of Cos.' Magna Global says it believes the highest-rated commercial pods often occur adjacent to particular moments in sitcoms, dramas and reality programs, bolstering the idea that running a commercial helter-skelter across a TV network's schedule can actually reduce the power of the spot.
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Hearst Again Bets on a TV Brand, This Time HGTV, to Lift a New Magazine
Advertising Age | April 07, 2011
In Hearst's limited but highly successful tradition of partnering with TV brands to create new magazines, the publishing giant has announced a new collaboration with HGTV on a magazine title set to test launch in the fall. The launch will follow the monumental success of Food Network Magazine, which Ad Age named to its Magazine A-List last fall after its ascent to the top of the food category in terms of newsstand sales.
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Mars Dominates Q1's Most Effective TV Ads
MediaPost Marketing Daily | April 06, 2011
Mars Inc. had four out of the 10 most effective television ads running in the first quarter, according to Ace Metrix. The Ace Score measures TV commercials' creative effectiveness based on persuasion and "watchability" measures, on a range of 0 to 950.
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Study: Cause Marketing Lowers Donations
MediaPost Marketing Daily | April 04, 2011
Cause marketing - when firms share proceeds from the sale of products with a social cause - reduces overall charitable giving by consumers, according to Aradhna Krishna, the Dwight F. Benton Professor of Marketing.
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Advocacy Offers Growth
WARC | April 01, 2011
Companies such as Microsoft, American Express and Walt Disney are showing how to effectively leverage "advocacy marketing", the Boston Consulting Group has argued. Their new report stated the benefits of moving beyond "push" models are clear, as robust advocacy schemes fuel revenue gains of between 10% and 20% for established products, and boost sales of new products by up to 100%.
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Greek Yogurt: Athenos 'Yiayia' Spot Beats Competitors
MediaPost Marketing Daily | April 01, 2011
Kraft Athenos's new "Yiayia" campaign may have offended some Greek organizations, but its Greek yogurt spot is beating the competition in effectiveness, according to an analysis of recently launched TV commercials within the category conducted by Ace Metrix for Marketing Daily.
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