Wax Cleans Up at Anvil Awards
Marketing | April 26, 2010
The Ad Rodeo Anvil Awards were all about Wax work, as the Calgary agency took home a show-leading eight Anvil trophies and a Best in Show for its work with Eating Disorder Education Organization. The Anvils celebrate the Calgary creative advertising and design community.
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P&G and BBDO/Proximity Take Platinum Honours at AMES
Strategy | April 26, 2010
BBDO/Proximity Canada and sister agency Juniper Park have won eight trophies at the 2010 International AME Awards, which honour advertising, marketing and effectiveness.
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Advertising, Easter Give Hershey Sweet Profit
Associated Press | April 22, 2010
Hershey's quarterly revenue improvement got a jolt from a significant advertising push. The candy maker boosted domestic advertising by 68 percent for core brands and its namesake candy, as well as launching new product promotions. The new products contributed nearly two percentage points to Hershey's quarterly sales growth.
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Kraft Scores With Hockeyville at Sponsorship Marketing Awards
Marketing | April 22, 2010
According to statistics provided by the Sponsorship Marketing Council, which organizes the awards, Hockeyville 2009 attracted a record 9.3 million votes for Canadian"s favourite hockey town for the year, Terrace, B.C.
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The Most Influential Athletes
Forbes.com | April 21, 2010
More than half of all Americans know who Armstrong is, according to E-Poll data, more than Peyton Manning or LeBron James. Nearly a third consider him to be "influential," while 46% profess to "like him a lot."
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Edible Arrangements Relishes Rosy Outlook
Advertising Age | April 19, 2010
Leveraging a combination of a national campaign, a unified franchisee strategy and a revised message that caters to consumers' recessionary concerns, Edible Arrangements International is seeing traction in the area that matters most: sales.
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KFC's Stunts Make Nightly News but Don't Stop Sales Slide
Advertising Age | April 19, 2010
While the series of stunts drove buzz and the introduction of grilled chicken spiked short-term sales, the moves also contributed to a lack of consistent brand positioning and a distraction from KFC's flagship product - both of which have hurt the chain and allowed competitors to creep in and carve out share.
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Changing the World: A Company Mandate
Advertising Age | April 15, 2010
Recent research conducted by Context Marketing illustrates how virtue does indeed sell products, mainly by creating a deeper level of customer engagement.
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Evian Takes Viral Mega-Hit Roller Babies to TV
Advertising Age | April 15, 2010
After 10 months, a grand total of 102 million views, 130,000 comments and 500,000 Facebook fans, Evian is finally putting its babies to work on TV.
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Mickelson Win Pays Off Big for Callaway
MediaPost Marketing Daily | April 13, 2010
"The impact of his win is just enormous for our brand," says Brian Groves, Callaway's VP/brand management. Because the final round was so close, ratings jumped 36%, and the tournament was seen in 12% of U.S. households. "When you monetize how many times our logo showed up, it's just tremendous."
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General Mills Sees Sales Rise After 33% Media Spending Boost
Advertising Age | April 12, 2010
For the third fiscal quarter of 2010, General Mills saw sales rise 3% to $3.6 billion, and in the U.S. sales rose 4% in the first nine months of fiscal 2010 to $7.9 billion. The marketer posted an impressive 33% jump in advertising and media spending.
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Rebranding Resuscitates 90-Year-Old Radio Shack
Advertising Age | April 12, 2010
It's clear that marketing has played a heavy hand in bringing back consumers. In August, the retailer, which spent $107 million in measured media for 2009, according to WPP's Kantar Media, unveiled "The Shack" in an effort to make the brand more contemporary.
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Supporting a Cause in a Challenging Market
Advertising Age | April 12, 2010
Research indicates that a corporate cause-related marketing program can help build awareness and increase sales while demonstrating a company's social responsibility to its customers - a key differentiator in our challenging economic environment.
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Gatorade's 'Replay' Scores Grandy
Adweek | April 07, 2010
"It represented the best work done in the last year and certainly shows part of the way forward," said JWT's Ty Montague, co-chairman of the Andys, of the Grandy selection. "Is it fantastically entertaining content?"
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What Your TV is Telling You to Do
The Wall Street Journal | April 07, 2010
TV has always had the ability to get millions of people to mimic a beloved character. Ever since Carrie Bradshaw on "Sex and the City" stopped in at the Magnolia Bakery, fans of the show wait in long lines for the once-quiet shop's $2.75 cupcakes. When Jennifer Aniston as Rachel on "Friends" cut her hair, salons across the country reported requests for the shaggy, highlighted, layered look known as "the Rachel."
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Sponsorship Drives Global Brand Affinity
Admap | April 2010
As David Wheldon, global director of brand at the Vodafone Group, recently confessed: "I certainly spent all of the 1980s thinking sponsorship was a waste of money, a chairman"s indulgence and not capable of driving brand engagement, brand equity or all of the things I now know sponsorship to do very powerfully. I"m a total convert to sponsorship as a marketing platform."
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