- Reckitt Says Heavy Ad Spending 'Paid Off in Spades'
AdAge Daily | April 25, 2008
Despite a seemingly steep slowdown in the U.S. that cut deeply into top-line growth of fellow European package-goods player L'Oreal last quarter, Reckitt Benckiser reported global first-quarter organic sales growth of 11% to $3 billion, with like-for-like sales of its North America and Australia region up 10%. Reckitt CEO Bart Becht credited heavy marketing spending.
Read the whole story...
- Marketers' Potty Mouths Pay Off
AdAge Daily | April 21, 2008
After years of emphasizing softness, companies such as P&G bring the rear out front in bath-tissue ads - and sales are up 10%.
Read the whole story...
- Study: Ads focused on vehicle qualities won on Oscar night
Automotive News | April 14, 2008
TV commercials for cars and trucks during big shows such as the Oscars lead consumers to research the vehicles more deeply online, a study says.
Read the whole story...
- For auto advertisers, TV still "drives the brand and often the use of the alternative platforms"
Automotive News | April 14, 2008
"Mobile and online extensions are growing," says Andrew Capone, senior vice president of marketing and business development for NCC, a national ad sales company owned by cable TV providers Comcast, Time Warner and Cox. "But they remain supplemental to the core marketing platform, which still revolves around television. If you look at cable, we have 40 to 60 different networks we can insert commercials in. That allows us to provide a targeted niche audience for an advertiser."
Read the whole story...
- Honda, BOS lead the way at Crea Awards
Marketing Daily | April 11, 2008
Honda and BOS took home the top award for the best advertising campaign of the year at the third annual "ditions Infopresse Cr"a Awards, recognizing the best in Quebec advertising, which attracted over 1,600 people at Montreal"s Stade Uniprix.
Read the whole story...
- Mean Ol' Wal-Mart Ads Win an Award
Ad Age Daily | April 3, 2008
Wal-Mart won a David Ogilvy award for research excellence from the Advertising Research Foundation as the best example of research behind a brand re-positioning for the past year in its "Save Money. Live Better" campaign.
Read the whole story...
- GE, HSBC, Wal-Mart To Get Green Effie Awards
MediaPost's Marketing Daily | April 3, 2008
Inaugural winners of the Green Effie Award, which honours effective eco-marketing, were recently announced. Winning campaigns for GE, HSBC and Wal-Mart will receive gold, silver and bronze awards in June. The Green Effie Award is sponsored by Discovery Communications' network, Planet Green.
Read the whole story...
- Nike Canada: Hockey's summer shift
Strategy | April 2008
CTVglobemedia's TSN broadcast an eight-game Canada vs. Russia Super Series over two weeks last fall with some of hockey's fastest and most intense next-generation players. Toronto-based Cossette Media took advantage of the excitement to get Thornhill, Ont.-based Nike Canada in the faces of young hockey fans and generate interest in Nike's summer training program.
Read the whole story...
- Imperial Oil & Esso Canada: Cryo conspiracy
Strategy | April 2008
When Calgary-based Imperial Oil launched a new slushie drink, Cryo, at its Esso gas stations across the country, Toronto-based OMD Canada stepped up to the challenge with disruptive, cryptic media - and by partnering with Toronto-based YTV, they got teens embroiled in TV and web intrigue.
Read the whole story...
- Nintendo of Canada: Wii is smarter than a 5th grader
Strategy | April 2008
When Vancouver-based Nintendo of Canada was launching a new game for its Wii console, Big Brain Academy: Wii Degree, they wanted to market to families with kids - whether they were current gamers or not. So Starcom Toronto teamed up with CanWest to turn couch potatoes into gamers via an educational, fun property designed to overcome the notion that video gaming is bad for one's brain health. Learning? To woo new gamers, hook up with a TV show.
Read the whole story...
Archive
|