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TV Retains Marketing Dollars in Hard Times
New York Times| December 30, 2008
The power of television to reach mass audiences on a nightly basis continues to provide an edge over other media. Read more...
The Secrets of Marketing in a Web 2.0 World
The Wall Street Journal| December 15, 2008
Give consumers a reason to participate and join the conversation outside your site. Read more....
Brand Strategies for an Economic Downturn
Admap| September 2008
If successful brands are those that generate consideration and loyalty, in good times and in bad, all brands would be wise to invest in these qualities during recessions, when consumers are much more selective about what they buy. Read more...
A Show Meant to Cure the Ills of Network TV
New York Times| December 10, 2008
The skit-and-shtick format of the Jay Leno Show may fit a growing trend among viewers more inclined to snack on TV programs. Read more...
Demo-Based TV Buys Not Enough
Adweek.com| December 8, 2008
TV continues to be as effective as ever, but metrics are needed that tie TV viewing patterns to buying behaviour. Read more...
Less cluttered pods lead to greater ad effectiveness
Media Matters| December 1, 2008, "Fox Explores The Ad Impact Benefits of its 'Remote-Free TV' concept"
Viewer attention increased 31% and recall was up 2.5 times in commercial pods that contained half the normal number of commercials. Read more...
Media Still Recession Resistant, Panel Says
TVWeek, November 20, 2008
The entertainment business is still somewhat recession resistant and content creators are in the best position to weather difficult times. Read more...
Fewer commercials yields higher engagement
TVWeek| September 7, 2008, "Fox Goes Sci-Fi to Measure 'Fringe' Ad Effectiveness"
In commercial pods with less than half the normal number of spots viewers found 80% of the ads more engaging. Read more...
Different Approaches to Recession Advertising And Marketing
Carf Newsletter| November 2008
Once economic recovery began, businesses which increased marketing spend during a recession, gained market share three times faster than those who cut. Read more
PVRs and Advertising Exposure
Carf Newsletter| November 2008
Research shows that most people use a PVR as a backup to live TV programming, the vast majority of commercials were still viewed live, and the term "speed-watching" more actually describes the motivation behind fast-forwarding. Read more...
Is The End Near for Display Ads?
Adweek| November 24, 2008
Web ads are eminently ignorable, and rarely move one to laugh or cry. Read more...
DVR Usage Making Big Changes in Television Viewing
Associated Press| November 23, 2008
More and more people are changing the way they consume television, and the single-biggest competitor to network programming is recorded programming. Read more...
Five Emerging Principles for Redefining Advertising and Marketing Effectiveness
JackMyers.com| November 18, 2008
Establish relevance, define differentiation, conform to patterns and rituals, establish and maintain trust, and engender passion. Read more...
TV Still Tops With Gen Y
Marketing Magazine| November 13, 2008
This generation will watch shows on a computer screen, multi-task while watching TV or time-shift shows to watch when it fits their schedule. Read more...
Network Television Websites See Huge Traffic Increases
BizReport| November 7 2008,
Consumers interested in online video are increasingly turning to network television websites, according to a new report from Nielsen Online. Read more...
Kids Are Still Kids
MediaPostPublications| November 11, 2008
Kids are actually staying younger longer and the lines between parenthood and childhood have become increasingly blurred. Read more...
Shifting Auto Ads into Gear with TV, Net
TVNewsday| November 4, 2008
Local auto dealer is a big believer in local TV as a complement to their investment in online marketing. TV keeps dealership brands in front of consumers, while the internet generates leads. Read more...
Nielsen Finds Strong TV-Internet Usage Overlap
Reuters| October 31, 2008
Average TV viewership still dwarfs online activity in the home -- 127 hours vs. 26 hours per month among those who use the internet. Read more...
'Job Connections' program builds station revenue
RBR/TVBR| October 29, 2008
Meredith TV group's Job Connections initiative takes advantage of the power and reach of local stations' websites to help local businesses recruit new employees. Read more...
Web Site's Formula for Success: TV Content With Fewer Ads
New York Times| October 29, 2008
Fewer ads on Hulu's website make the ones there more memorable, allowing them to charge higher prices. Read more...
Broadcasters Must Do More to Succeed with 18-49 Year-Olds
NAPTE VideoNuze| October 23, 2008
Broadcasters should broaden definition of programming and brand promise, embrace new distribution platforms, and focus on experience, not just ratings. Read more...
TV Can Be Good For You
Chicago Tribune| October 22, 2008
Research confirms that television provides exposure to the world and is a valuable source of learning and facts. Read more...
NBC Cashing In Online With SNL's Popular Palin Skits
Marketing Magazine| October 20, 2008
Rather than guard skits for live TV, NBC has encouraged an anywhere, everywhere policy that has seen viewership rise 49% over last year. Read more...
Reality Programming Staying Alive
International Herald Tribune| October 19, 2008
Reality shows are easy to explain, have high production values and are a proven way to keep costs down. Read more...
DVRs Boost Ratings in Premiere Week
The Hollywood Reporter| October 13, 2008
Programs that get recorded often are likely to have engaged audiences. Read more...
Cutting the Cord on Cable: It's Not Happening Any Time Soon
VideoNuze| October 13, 2008
Two key reasons will keep viewers glued to their sets: It's difficult to watch broadband video on your TV, and programming availability. Read more...
Why Some Brands Cheer a Sour Economy
Brandweek| October 12, 2008
In economic downturns consumers will keep spending on several key categories, including some forms of escapism entertainment, specific food segments, alcohol, and repair services. Read more...
Mintel: Consumers Still Budgeting for Chocolate, Cigarettes, Alcohol
Supermarket News| September 17, 2008
People might be cutting back or switching to store brands, but they definitely aren"t giving up their small daily indulgences. Read more...
News Junkies Tune In All Media
Center for Media Research| September 11, 2008
Four distinct segments of today's news audience: Integrators, Net-Newsers, Traditionalists, and The Disengaged. Read more...
Willingness to Buy Important During Holiday Period
Center for Media Research| September 4, 2008
Study says that responsiveness is rooted in mindset, or human nature, and can be affected by cultural or societal events. Read more...
The Future of Media: Television
MediaDailyNews| October 1, 2008
The future of television is a lot of things: It is made up of more diverse and categorized content, it relies on a variety of sophisticated and wide-ranging delivery systems. Read more...
DVR Ownership Increases, But Recording Not Priority Viewing
Center for Media Research| October 1, 2008
Sixty-eight percent of DVR owners say they usually watch recorded DVR programs when there is nothing on regularly scheduled TV they want to watch. Read more...
Best Global Brands: Lessons Learned
brandchannel| September 22, 2008
What can the world's top brands teach us in this bipolar global economy? Plenty. Read more...
Traditional Media Remain Strong as Web Surfing Grows
Vancouver Sun| September 24, 2008
According to a study released today on Canadian study habits by the Canadian Internet Project, the web is being used to augment, not replace, conventional media with content delivered by mobile and online devices. Read more...
Why Folks Love The TV Shows They Do
Media Life| September 25, 2008
A study from Marketing Evaluations measures viewers' emotional ties to TV shows. Read more...
Five Things You Don't Know About Baby Boomers
Stores Magazine| June 2008
The multi-faceted media-loving Boomer has spending power that is hard to ignore Read more...
The Truth About Broadcast Creative
RBR/TVBR.com| May 12, 2008
Bad creative is one of the biggest reasons local clients cancel. Four things to keep in mind when creating effective advertising. Read more...
Commercials With A Story Line Holds Viewers and Busts Clutter
Mediaweek| September 15, 2008
Unaided brand recall more than tripled in the two months that an execution ran on Scripps network HGTV. Read more...
Consumers Stick to One Medium at Home
Mediaweek.com| September 16, 2008
More than half of people's time spent consumer media at home is often done exclusively with one medium. Read more...
Television Makes You Smarter!
The Wall Street Journal| September 6, 2008
The advent of television has had a positive effect on children's cognitive ability. Read more...
Will New Media Save Television Ads?
Mashable| September 8, 2008
Web 2.0 technologies such as Twitter will enable television to become more of a two-way street with the side-effect being more people watching live TV. Read more...
M3 Sees Interstitials As Advertising's Future
MediaDailyNews| September 10, 2008
Many network executives believe the future comes in keeping viewers entertained during commercial breaks. Read more...
Nets Making Greater Use of Online Video
Mediaweek| September 8, 2008
Broadcast networks are stepping up efforts to promote their 2008-09 fall-season shows with a particular emphasis on internet video. Read more...
Driving Brand Credibility
Research| August, 2008
The internet's ability to empower consumers through peer-to-peer networking while allowing them to easily search for information means that brands are facing a credibility crisis. Read more...
Tests Show Remote Free TV Yields More Ad-Viewing Intent
Mediaweek| September 8, 2008
A Fox test found that shorter commercial pods garnered unaided recall levels 250% higher than viewers of standard-length ad pods. Read more...
Measurement Hurdle for New Media
Adweek.com| September 4, 2008
A survey from Forrester Research reveals that while more marketers are using social media and emerging communication channels, many remain wary of the return they will get from those investments. Read more...
Web TV Producers Struggle to Find Formula for Success
International Herald Tribune| September 1, 2008
Ask most average media consumers what web shows they watch, and the reaction is likely to be a blank stare. Read More...
Increase Spending, Market Share in a Recession
Marketing Daily| August 27, 2008
A recession is the best and least expensive time to gain market share through advertising. Read more...
Men Doing More Grocery Shopping
Marketing Magazine| August 27, 2008
MasterCard study shows that In 15% of Canadian households a male is in charge of grocery shopping, while 41% share the responsibility. Read more...
Sports: TV's Power Play
TVWeek| August 24, 2008
Sports programming consistently delivers large audiences and will continue to be must-see TV. Read more...
Avoiding eco-fatigue
Advertising Age| August 19, 2008
Consumers are so overwhelmed with so-called "green" choices, corporate hype and the impact of their personal activities that they're simply starting to tune it all out. Read more...
Short spots boost sales
National Post| August 15, 2008
Ad agency Due North realizes that these days, the attention of teens is pulled in multiple directions while they watch TV, text message on their cell phones, listen to music and use the internet all at the same time. Read more...
Emerging trends in media
Admap| August 2008
The following summary describes developing trends that will shape the future of media. Read more...
AMC Introduces 'Mad-vertising'
Variety| August 22, 2008
A five-second blurb appears on your TV screen after an act break but before a commercial spot. It thematically references the show you're watching while offering a factoid about the product in said spot. Read more...
Video Ad Study Shows High Engagement Rates
Online Media Daily| August, 18 2008
Completion rates for pre-roll video ads is close to 90% while click-through rates average 10%. Read more...
Up to Age 11, Most Kids Aren't Heavy Internet Users
Marketing Daily| August 12, 2008
According to a new Packaged Facts report, most are still into TV, books and "old-fashioned" toys, as well as tech oriented entertainment. Read more...
Downturn Gives Rise To New Consumer Beliefs
Marketing Daily| August 19, 2008
Cramer-Krasselt study finds consumer shopping habits are building on trends that were already gathering momentum like simplicity and buying local. Read more...
Olympic Streaming Pales Next to Broadcast TV
TVWeek| August 14, 2008
Online viewing of the Olympics has generated massive traffic for NBC, but the Games are still overwhelmingly a broadcast TV event. Read more...
Confusion Reigns About Green Marketing: Study
Marketing Magazine| July 29, 2008
Bensimon Byrne's Consumerology Report reveals there is an opportunity for "green" marketers to distinguish themselves as trusted sources of information. Read more...
Effective program sponsorship engages viewers
Admap| August 2008
Most of the case studies described in this article used television advertising. TV remains the most widely used medium among the global effectiveness case studies featured in WARC, while the IPA dataBANK shows that television has become more and more effective over time. In the following case studies, program sponsorship was recognized to have played an important role in the brand's success in the context of a comprehensive campaign. Read more...
Carat Urges Clients to Maintain 'Voice'
Adweek.com| August 11, 2008
Carat Insight study claims marketing during bad times is crucial. Read more...
Appealing to Students
Center for Media Research| August 11, 2008
College students prefer brands they feel are socially responsible and 62% of them say they learn about brands and products through advertising. Read more...
Olympics May Expand Online TV Viewing
RBR/TVBR| July 29, 2008
The 2008 Beijing Olympics present NBC and other media companies with a unique opportunity to create strategic cross-channel programming and marketing. Read more...
Rise in Online Primetime Program Viewing
RBR/TVBR| July 29, 2008
With an increase number of television shows available for viewing over the internet, viewers are embracing the opportunity. Read more...
What's The Difference Between Gen X and Gen Y?
BizReport| July 24, 2008
The big difference is in how the two different generations use technology. Read more...
Why The Internet Increases The Efficiency of TV Advertising
Advertising Age| July 29, 2008
The combination of TV and online media helps turn interested consumers into purchasers faster. Read more...
Commercial positions within a cluster
TVB | July 30, 2008
This summary discusses commercial positioning within pods and examines which commercial positions generate the most recall. Read more...
Commercial lengths
TVB |July 30, 2008
The following summary looks the effectiveness of various commercial lengths in creating consumer awareness. Read more...
Should Your Brand Advertise in HD?
RBR/TVBR| July 21, 2008
Advertisers who choose not to produce their TV ads in high definition risk being perceived by audiences as an "advertiser who doesn't care." Read more...
CW Puts 'Gossip Girl' Episodes Back on Its Web Site
TVWeek| July 27, 2008
An experiment to encourage viewers to watch TV broadcasts by withholding online streaming of the show did not result in a significant boost in viewership. Read more...
Fueling Sales Using High Gas Prices
The Wall Street Journal| July 7, 2008
While soaring gas prices may be causing major headaches for businesses and consumers, it's also creating some opportunities. Read more...
TV News Program Tries Product Placement
Las Vegas Sun| July 21, 2008
Two logo-emblazoned cups sit on the Fox 5 TV news desk during lifestyle news segments of the morning newscast. Read more...
Is The Super Bowl Still a Strong Ad Buy?
Adweek.com| July 16, 2008
Millward Brown data confirms that Super Bowl advertising lifts brand awareness. Read more...
TV & Online: Better Together
Thinkbox| 2008
New research shows that using TV and online advertising together is more effective than in isolation. Their combined use can increase positive brand perception among consumers some 50%. Read more...
TV Viewers Identify With Brands That Support Favourite TV Shows
Advertising Age| July 10, 2008
Research from U.K.-based Thinkbox shows how subtle TV sponsorship works and how it differs from traditional spot advertising. Read more...
Study: 'Green' Products Leave Consumers Puzzled
Brandweek| July 15, 2008
Many consumers are confused about what the term 'green' actually means, and when people are confused, they tend to do nothing. Read more...
Lessons From Brand Leaders
Admap| June 2008
Some of the growth strategies by leading brands can provide relevant lessons to non-leaders that can be successfully emulated. Read more...
TV Screen Remains Most Seen
MediaDailyNews| July 8, 2008
Nielsen audience estimates show that the internet and mobile video are not cutting into television's share of viewing time. Read more...
Networks Trying New Ways to Get Viewers to Watch Ads
The Hollywood Reporter| July 1, 2008
Split screens featuring programming/commercials and ad-sponsored micro-series are a couple examples of strategies used to keep viewers tuned in during commercial breaks. Read more...
TV Websites More popular, But Viewers Still Prefer TV
RBR.com| June 30, 2008
Ninety-four percent of adults prefer to watch television on a traditional set, according to research by The Nielsen Company. Read more...
The Importance of Storytelling
Adweek| June 25, 2008
A growing body of research points to the power of narrative as a way to engage people. Read more...
Multi-Screen Engagement Study Finds Greatest Advertising Value Among Audiences That Cross Platforms And Are The Most Engaged
backchannelmedia| June 26, 2008
This landmark research study finds that not all programming viewers are created equal and that the value of television advertising grows as viewers connect with marketing messages across screens. Read more...
Consumers Want to Talk to Brands - Finds ExpoTV Survey
backchannelmedia| June 26, 2006
A total of 89 percent of respondents would feel more loyal to brands which invited them to participate in a feedback group. Read more...
Studies See Growth and Effectiveness in New Media
TVWeek| June 25, 2008
The use of multiplatform campaigns attracted more viewers to new and returning TV shows and encouraged more moviegoers to head to the theatres. Read more...
Simultaneous Media Usage
BIGresearch Simultaneous Media Survey| December 2007
Television is a favourite medium to pair with other activities. Read more...
Insights That Have Driven Business Success
Admap| May 2008
Insights can best be described as leaps of understanding that unlock sales. Their value lies in prompting consumers to change the basis on which they choose brands and in turn, open up the category to exceptional behavioural shifts. Read more...
Television's New Era
Admap| May 2008
The new age of television promises a more fluid and customizable experience with nearly infinite fragmentation of content, and increased competition for eyeballs. Read more...
TiVo: Viewers Decide, Movie Ads Hold Their Attention
MediaPostPublications| June 17, 2008
Viewing data from TiVo confirms that movie ads holds viewer attention and are DVR resistant, often because of the stars who appear in them and the pulsating action shown. Read more...
Older and Wiser: How Brands Stand the Test of Time
brandchannel.com| May 12, 2008
Coca-Cola, GE, and IBM have managed to stay on top of their game for more than a century by being organized, disciplined, creative and unafraid to take risks. Read more...
Branding and Direct Response Leads to Better Ad Payback
Admap| May 2008
Brand advertising combined with direct-response advertising, produces a winning combination that builds ROI and can transform the 30-second commercial into a self-funding brand builder. Read more...
TV Primes Memory and Pumps Equality
Now Magazine| June 4, 2008
Excerpts for the book Everything Bad Is Good For You: How Today's Popular Culture Is Actually Making Us Smarter cite research that says television can boost memory skills. Read more...
Live TV Commercials
The New York Times| May 21, 2008
Impossible to avoid, clever and entertaining, live spots are back in vogue. Read More...
Getting Viewers to Swing Between TV and The Internet
Advertising Age| May 26, 2008
The CW is offering advertisers a chance to attach commercials to a series of up to two-minute-long video clips that will tell a story around one of its popular teen stars. But in order to see the entire story, viewers must watch the first clip on TV, the next one online, and then tune in again to TV to see the end. Read more...
How 'American Idol' has changed TV
Baltimore Sun| May 20, 2008
While reality-based programming may have its critics, there is no doubt it has aggregated mass TV audiences to levels that have made marketers sit up and take notice. Read more...
Swarm Marketing
brandchannel.com| Spring 2008
Digital technology has made it possible for consumers to behave like a school of fish or animal group: moving together as one without ever being told what to do. Read more...
Fox Study for Upfront: TV Still Rules Supreme
Adweek.com|May 5, 2008
Fox sales and marketing executives said that while it is trendy to praise online and emerging media for their effectiveness in targeting consumers, only a small percentage of online opportunities motivate consumers like TV spots can. To prove the point, Fox hired custom research firm Marketing Evolution, which compiled the results of 40 previous "Return on Marketing Objectives" studies it did for individual advertisers across major product categories. Read more...
Effectiveness of High-Tech In-Store Media: Research and New Technologies
CARF Seminar| May 21, 2008
The following are excerpts from CARF's (Canadian Advertising Research Foundation) workshop on Effectiveness of High-Tech In-Store Media: Research and New Technologies, which covered advances in the realm of digital signage. Read more...
Linking TV Ads to Program Content
The New York Times| May 15, 2008
Turner Entertainment Networks recently unveiled a new system called TV in Context, designed to pair commercials with relevant moments in the programs they appear in. Read more...
Television Tops Media
Advertising Age| May 7, 2008
A recent study commissioned by the U.S.-based Television Bureau of Advertising (TVB) and carried out by Nielsen Media Research examined the consumer media habits of 1,246 adults. The results of the survey showed that out of all time spent with media, consumers spend over half of their time with television. Read more...
Research Links Cross-platform Marketing to Brand Affinity
Adweek.com| May 5, 2008, " 'The Hills Is Alive"
MTV data shows that viewer engagement increases dramatically for programs and their sponsors the more platforms that fans have to interact with. Read more...
The Power of Using TV and Online Advertising Together
IAB UK| May 6, 2008
Research from UK-based Thinkbox and the Internet Advertising Bureau (IAB) shows that using TV and online media together in ad campaigns is significantly more effective than using either in isolation. Read the whole article...
How to Measure Engagement?
Broadcasting & Cable| April 26, 2008
Engagement metrics are being used more frequently to help steer billions of dollars in advertising spending across all media. Read the whole story...
Study of Positive and Negative Themes in Canadian Automotive Advertising
Transport Canada| March 10, 2008
An in-depth look at auto advertising and the impact it may have on driving behaviour. Read the whole report...
No Time to Panic
Marketing Magazine| March 24, 2008
Smart marketers raise the ad budget during difficult times. More...
Click fraud rate up year on year
BizReport| April 29, 2008
The current rate of click fraud is 16.3% in Q1 of 2008, according to recent data released by Click Forensics. - Read the whole story...
Split 120-second ads bookend local news content
Mediaweek.com| April 22, 2008
"Newspods" are a pod-busting tactic designed to provide seamless transitions between the news and advertising. - Read the whole story...
Strategies to ease worried Canadian Consumers
Media In Canada| April 25, 2008
Three simple things marketers need to remember during an economic downturn: Stress value, be innovative, and empower consumers. - Read the whole story...
Click Fraud Diminishes The Value of Online Advertising
JackMyers.com| April 23, 2008
By simply clicking on a rival's ad you can exhaust their ad budget and force them off the page. - Read the whole story...
Live Commercials Prove to be Very Effective
Adweek.com| April 21, 2008
IAG research confirms that the spots blend well with tone and feel of the programs and perform well in terms of recall and likeability. - Read the whole story...
Channel Hopping Consumers More Loyal to Content Than TV Channels
MediaPost: Center for Media Research| April 22, 2008
Although television remains the predominant mass communications device worldwide, with 97 percent of respondents watching TV in a typical week, consumptions patterns vary based on a number of factors including geography, age and socio-economic status. - Read the whole story...
Eyes on the Prize: NeuroFocus Unveils New Research Findings on Best Ways to Communicate to Consumers on TV and Computer Screens
Backchannelmedia| April 21, 2008
They number in the billions now: the sheer amount of television, computer, PDA, MP3, smart phone and the multitude of other display devices that increasingly populate - some would say dominate - our lives. - Read the whole story...
Study: Oscar night TV Ads Drive Viewers to the Web
Automotive News| April 14, 2008
Commercials for new vehicles encourage viewers to visit model-specific Web sites, says George Kang, a senior analyst for Edmunds.com. - Read the whole story...
The Trouble With Mobile TV
JackMyers.com| April 18, 2008
Despite the fact that consumers have not demonstrated any meaningful demand for mobile TV and there is really no business model to support it, numerous technological hurdles must also be overcome before users can watch TV on their cell phones.- Read the whole story...
Green Ads Draw Attention, but Raise Doubts
Advertising Age| April 15, 2008
The good news: Consumers have better-than-average recall when it comes to remembering green advertising. The bad news: They aren't buying into the claims. - Read whole story...
Flights or Fancy? How Social Media and Search are Extending the Life of Marketing Campaigns
ADWEEK.COM| March 17, 2008
The splintering of digital media, particularly driven by the primacy of search, is calling into question the linchpin of advertising: the traditional flight-based campaign. - Read the whole story...
Is the Ad a Success? The Brain Waves Tell All
www.nytimes.com| March 31, 2008
Never mind Brainstorms. These days Madison Avenue is all about brain waves. That may be overstated, but it is no exaggeration that agencies and advertisers are growing more interested in neuroscience in their never-ending efforts to improve effectiveness. - Read the whole story...
Brainwave Brawn: Measuring Consumer Engagement Using the Brain
Nielsen: Consumer Insight| March 2008
Eye motion. Skin conductance. Brainwave tracking. No, this is not a page from the medical journal of neuroscience, but it is a new scientific method of tracking the effectiveness of advertising, branding, packaging, pricing and product design across a broad range of consumer touchpoints based on neuroscience. - Read the whole story...
The Trials and Tribulations of Online Video Advertising
Tribal Fusion| March 2008, NATPE Video Nuze| April 7, 2008
A survey of 100 ad agency media planners' perceptions of online video advertising. The top 2 issues for planners who have actually bought video ads are operationally-oriented: "smooth delivery" and "detailed reporting." - Read the whole story...
How Viewers Engage With Television
Thinkbox.tv| 2007
From our friends in the UK comes an in-depth report that examines the many ways in which viewers engage with TV and various elements of effective TV commercials.
- Read the whole story...
Networks See Little Profit in Online Broadcasting
The Globe and Mail| April 2, 2008
The biggest thing keeping television networks from wholeheartedly embracing the Internet is that online programming does not make nearly as much money as traditional TV, a new report says. - Read whole story...
28 Million Mobile Subscribers Responded to At Least One Mobile Ad
MediaPost: Center for Media Research| April 2, 2008
According to a new report from The Nielsen Company, twenty-there percent (58 million) of all U.S. mobile subscribers say they've been exposed to advertising on their phones in the last 30 days. - Read whole story...
Debunking Myths About Television Advertising
WARC.com| March 27, 2008
In a recent article, Tess Alps and David Brennan of Thinkbox UK discuss five myths about television advertising, contending that they are clearly wrong. - Read whole story...
Size Doesn't Matter: Learning From Big Budget Marketing
businesszone.co.uk| March 27, 2008
Small businesses may not have the budget of large corporates to spend on high profile advertising and marketing campaigns but many of the tactics used by the huge spenders can be applied to SMEs' promotional activities. - Read whole story...
Customer Loyalty as a Function of Brand Penetration Growth
Admap| March, 2008
Arguably, generating customer loyalty is a prerequisite for effective ad campaigns. Approximately one in three campaigns that are submitted to the IPA Effectiveness Awards aim to produce loyalty among consumers. - Read whole story...
Study Finds More Viewers Watching More TV Shows Online, Especially Younger Ones
MediaPostPublications| March 12, 2008
(Related press release: Knowledge Networks, How People Use" TV's Web Connections 2008)
The percentage of people who use a TV network's or program's website to watch TV shows does not appear to be expanding, but people who use those sites seem to be using them to watch more programming. - Read whole story...
TV Ads Need an 'Idea' to Succeed, Experts Say
Backchannelmedia| March 05, 2008
Humour helps, and striking a balance between informing and entertaining viewers is a big plus. But for a television commercial to be effective, it's got to have an "idea" to break through the cutter and drive business. - Read whole story...
Advertising in a Recession
CARF Workshop| March 5, 2008
Excerpts from the CARF's (Canadian Advertising Research Foundation's) workshop on Advertising in a Recession and why using TV advertising in an uncertain economy is precisely the strategy marketers should be using. - Read whole story...
DVR Viewers Still Recall TV Ads
Wall Street Journal| February 26, 2008
According to a new test that measured what people recall about TV ads, viewers are still remembering ads even when they are zapping them. - Read whole story...
PVR/DVR's Impact on The Television Advertising Model
Staying Tuned 2008| February 5, 2008
David Poltrack's, Chief Research Officer, CBS Corporation, presentation from BBM's Staying Tuned 2008 conference, which confirms the DVR is good for TV viewing and its advertisers. - See the presentation...
King of All Media
Marketing Magazine| January 28, 2008
Three things distinguish TV from other media: Its ability to reach a lot of consumers quickly, at a nominal cost, and with high impact. - Read whole story...
The Age of Television
Marketing Magazine| January 28, 2008
Following TV's growth since its debut on Sept. 6, 1952. - Read whole story...
Canadian Television Timeline
Marketing Magazine| January 28, 2008
Significant events in television's history from its first advertisers of Ford and Imperial Tobacco to the record audience of 10.6 million viewers for the gold medal hockey game between Canada and the U.S. at the 2002 Salt Lake City Olympics. - Read whole story...
Audience Attentiveness to TV Program Genres
Jack Myers Media Business Report| November 27, 2007
Live sports, primetime dramas, local TV newscasts, situation comedies, and primetime reality series round out the top five program genres viewers are most likely to pay attention to the ads. - See the whole table...
Cumulative Media Drive Purchase Intent
Center for Media Research| October 25, 2007
The cumulative powers of of TV, magazine and online media can influence consumer purchase decisions than any one media on its own. Read the whole story...
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