Nestlé is "Role Model" for Islamic Branding
WARC | July 28, 2010
"Nestlé is probably the role model for doing this properly. It has done it out of conviction – there's a commitment in everything the company does from product design through to communications."
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Community Marketing Feeds Papa Murphy's Success
MediaPost Marketing Daily | July 28, 2010
The chain encourages franchise owners to get local/designated marketing area TV spots that emphasize its differentiating message of "value, quality and freshness" - prepared when the consumer/family wants to eat, rather than being determined by delivery services or pick-up times - onto the air as quickly as possible once a new location opens.
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Big Ideas Prove Key to Sponsorship Success
WARC | July 27, 2010
"Our worldwide FIFA World Cup activation was a tremendous success, bringing Coca-Cola to billions of consumers across cities, across towns, villages and living rooms the world over."
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Did Old Spice Guy Move the Sales Needle?
Marketing | July 26, 2010
Since Mustafa lent his sotto voce humour to the production wizardry of the first Wieden & Kennedy ad in February, the Procter & Gamble brand has been consistently gaining market share, even though that's only been enough to erase a deficit for the brand built up earlier.
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World Cup Campaign Helps to Boost Coca-Cola
MediaPost Brand Marketing | July 21, 2010
Profits were up 16% in Coca-Cola's second quarter and analysts credit advertising tied to the World Cup to a 5% volume growth in sales (2% in North America). Last quarter, sales dipped 1%.
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Hot Tamali Gets "Small" Honours From Ad Age
Marketing | July 19, 2010
"What's really inspiring about the small shops is what they are able to do with a small staff and often for smaller clients," said Abbey Klaassen, executive editor of Ad Age. "So we are looking for things like what are you able to accomplish on a shoe string, and that's what stood out about Hot Tomali."
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Study: Drug Ads Educate, Inform
MediaPost Marketing Daily | July 15, 2010
According to Prevention magazine's 13th annual national survey of consumers about DTC advertising, 79% of consumers have seen and heard the federally mandated risks mentioned during television DTC ads. Roughly three-quarters of consumers say they pay a lot or some attention to those messages and find the information very or somewhat useful.
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Givenchy Finds Glamour at the Oscars
Thinkbox | July 15, 2010
Research conducted a week after the Oscars among the target audience found spontaneous awareness of Givenchy Advertising was three times higher among Oscar watchers, and sales went up 30% during and immediately after the sponsorship period.
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Television is Key For Soaring Domino's UK
TVBR.com | July 13, 2010
With sponsorship of a top amateur talent television show, and with people absorbed by television coverage of the World Cup in football-mad Great Britain, the UK operation of pizza deliverer Domino’s enjoyed a spectacular first half of 2010.
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Loblaw Aims to "Own Barbeque"
Toronto Star | July 13, 2010
Loblaw won't say how much the campaign cost “but it absolutely paid off." Sales rose in all three categories: Boxed meat, ice cream, and beverages, and online traffic to its websites increased “significantly."
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Sales Improve as Domino's "Gets Real"
Adweek | July 13, 2010
“When you’re taking a shot, your right hand pushes it and your left hand guides it. Right now, we’re kind of the left hand...You guide it by talking about what consumers want you to talk about.” The approach seems to be working: Q1 same-store sales rose 14 percent and when second-quarter results are announced they would prove that “we’re not a one-trick pony.”
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World Cup Sponsors Generate Higher Likability, Brand Recall
MediaPost Daily News | July 08, 2010
Big marketers targeting U.S. and U.K viewers during the World Cup are being rewarded for their sponsorship of the soccer event. They includes Adidas, AT&T, Budweiser, Hyundai and Sony, which have generated the best "likability" scores - 55% higher on average compared to commercials from other, non-sponsor World Cup advertisers, according to the Nielsen Company.
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Dawn Ultra's Oil Spill Cleanup Spot Crowned Most Effective Ad
Adweek | July 06, 2010
"Dawn soap achieves a quiet heroic status by gently cleaning oil-soaked animals. The ad demonstrates the positive reaction consumers have to cause-related marketing when it is skillfully executed and interwoven with a product's intrinsic features."
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See Ace Metrix's Quartlery Top Ten...
Data Integration Optimizes Advertising Media Mix
Nielson Wire | July 01, 2010
In a Nielsen study of direct-to-consumer drug advertising, exposure on TV and online was more than twice as likely to prompt patients to ask their physician about the drug than Internet alone.
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