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Celebrity Ads Get Big Views Online
MediaPost Daily News | February 03, 2012
Peter Daboll, CEO of Ace Metrix, says that while the Super Bowl is a great medium in which to build iconography, there are inherent problems with big-name personages: celebrities are polarizing.
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3 W+K Ads Earn Most-Awarded Status
MediaPost Daily News | February 03, 2012
Three of the six most-awarded TV commercials in the world last year were created by Wieden + Kennedy, according to the Gunn Report’s annual award compendium.
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Thinkbox TV Planning Awards 2012
Thinkbox | January 2012
Great planning - that delivers brand and business benefits - lies at the heart of the most successful advertising campaigns. These awards are about finding and recognising those TV campaigns, whether used within a multi-media advertising campaign or on its own.
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John Lewis: The Long Wait
Thinkbox | January 2012
"The ad was rooted in a truth about what really matters at Christmas and it resonated with our core audience."
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Aaron Rodgers Tops Survey Of Most Marketable Players In NFL
Sports Business Daily | January 30, 2012
Aaron Rodgers is the most marketable player in the NFL, according to an exclusive survey of sports business execs, analysts and media members.
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Turning Chatter Into Cash, USA Generates Revenue on Social TV Platform
Broadcasting & Cable | January 30, 2012
Being able to engage a show's fans via social TV is "a gigantic step forward" for advertisers, says John Lisko, executive communications director at Saatchi & Saatchi, Toyota's ad agency. "Where we have meaningful integrations with content we will see a higher lift in ad recall awareness engagement with our advertising than we would have seen otherwise."
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Researchers Examine Influence of Super Bowl Ads
physorg.com | January 25, 2012
Last year, Volkswagen's Super Bowl ad featuring a kid dressed as Darth Vader went viral online, helping the company earn an estimated $100 million in free publicity. This year, the automaker has leaked its new ad - continuing on the Star Wars theme but adding barking dogs - in hopes of generating more buzz.
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Study Finds That Car Ads Blitz Beer, Best Buy Spots
MediaPost Marketing Daily | January 25, 2012
Hyundai scored well because it has established itself as a kind of heroic brand among automakers through programs like Hyundai Assurance, where people could return their Hyundai vehicles if they lost their jobs. But, he says, Kia didn't have that kind of meaning, so isn't as good a fit for the big game.
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Online Video Buy Boosts TV Reach by 14%, Frequency by 18%, Study Finds
MediaPost VidBlog | January 25, 2012
What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions.
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Case Study: Fisher’s KOMO and KATU-TV Sees Cross-Platform Bump
nielsen wire | January 24, 2012
Nielsen analysis revealed that for local markets, station websites may contribute added reach to both early and late news broadcasts. The results are not insignificant, particularly for select audiences like those ages 18-34.
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Real Estate Ads Use Personal Motivations
The Wall Street Journal | January 24, 2012
RE/MAX has enjoyed a dominant advertising position in the real estate industry. For the last few years, RE/MAX national TV campaigns have produced a share-of-voice greater than all competitors combined. 2012 should be no different.
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Cassies Target Newfoundland Tourism Campaign
Marketing | January 24, 2012
Newfoundland and Labrador Tourism and its agency partner Target Marketing and Communications were the big winners at the 2012 Cassies. Grand Prix honours went to the tourism board’s “Find Yourself” campaign that debuted in 2006 and highlights distinctive aspects of the province’s natural landscape and culture.
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Buy.XXX: A Case Study of Consumer Awareness of TLDs
Domain Name Wire | January 23, 2012
ICM Registry’s TV ad campaign invited viewers to visit www.buy.xxx to learn more about the new .xxx domain extension. The campaign reached a lot of eyeballs judging by the flood of traffic Domain Name Wire received from search engines.
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Specsavers Placed Themselves at the Heart of Reading by Creating the Biggest Book Property on TV
Thinkbox | January 19, 2012
The TV transmissions reached over seven million individuals and reached 1.6 million ABC1Adults 45+. The first run episodes on More4 delivered an index of 120 versus the core target audience meaning it converted extremely well. The programme delivered a consistently strong audience of over 420,000 viewers per episode – making it by far the largest book property on UK television.
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The Joy of Content: How a New Communications Model is Paying Back For Cadbury
Thinkbox | January 19, 2012
This case is a great example of an incredibly powerful and effective campaign in the face of a tricky market that is seasonal and unhealthy. Cadbury successfully cut through media criticism with brave, but fantastic, creative work that captured the public’s imagination.
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In Praise Of The Humble Infomercial
MediaPost Marketing Daily | January 19, 2012
With consumers increasingly receptive to all kinds of how-to videos and sales pitches, whether on TV, YouTube or their cell phone, direct-response TV is doing just fine: Kantar Media reports marketers spent $3.26 billion on direct-response advertising on TV in the first nine months of 2011.
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Tech, Food Brands Most Effective On TV During 2011
MediaPost Marketing Daily | January 10, 2011
Microsoft Kinect was the most effective television brand advertiser overall in 2011, based on achieving an average Ace Score of 619 over the 12 ads it ran during the year, reports Ace Metrix.
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Report: KitchenAid Delivers TV Ad Of The Year
MediaPost Daily News | January 05, 2011
In a year that was defined by consumer caution amid a general atmosphere of economic malaise, it's probably not surprising that a TV ad for a food processor has won Ad of the Year honours for creative effectiveness.
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In-Cinema Ads Help Super Bowl Spots
MediaPost Daily News | January 04, 2011
In-cinema sales firm Screenvision says running a Super Bowl ad on the silver screen following its appearance in the big game can boost ROI, including providing lifts in brand awareness and word-of-mouth benefits.
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Ideals Key For Top Brands
WARC | January 04, 2012
Amazon, Coca-Cola and Google are among the brand owners that have used clear "ideals" to build customer loyalty and drive revenue growth, a study has argued.
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Iowa Campaign Ads Show Power of Negativity in Republican Race
Bloomberg Businessweek | January 03, 2012
As Iowa Republicans take in the final appeals before tonight’s caucus voting, one major lesson the candidates will take away: Going negative works.
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Domino's Scores in North America
WARC | December 30, 2011
The transformation in fortunes of Domino's, the pizza chain, featuring an apology from senior executives and a pledge to improve, was the most read case study among Warc's North American clients in 2011.
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Kids, Comedy Delivers For Advertisers, Brands
MediaPost Daily News | December 30, 2011
It looks like the cuteness factor - of kids - worked well in advertising in 2011, according to new Nielsen research. And for branded integrations, sitcoms appeared to work better than dramas for brand recall.
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Marketers Score With Santa Ads
MediaPost Daily News | December 27, 2011
Santa still can deliver gifts to marketers. Four spots featuring the icon proved to be among the most effective holiday ads this season, according to Ace Metrix.
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Nielsen’s Tops of 2011: Advertising
nielsenwire | December 20, 2011
From Volkswagen’s adorable Darth Vader-inspired Super Bowl spot to Purell’s memorable placement on The Big Bang Theory, Nielsen names the top advertisements and integrations of the year.
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Sainsbury's Consistent Use of TV Helped Create the Perfect Results
Thinkbox | December 2011
“We believed in the power of TV and wanted to maintain its position at the heart of our strategy, but we also wanted to find ways to help it lead the effectiveness of the whole communications mix. As a team we will be building on this further in 2011, and will continue to challenge PHD to help us evolve the TV strategy.”
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Walgreens TV Ad Twins Iris and Frances, 77, Tout Flu Shots and Bask in Fame's Limelight
NYDailyNews.com | December 11, 2011
“We’ve received terrific response,” said Walgreens spokesman Jim Cohn. “ ‘Edith and Ellen’ have not only resonated with the public, people really seem to remember the message about the importance of getting a flu shot.”
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Bavaria Wins Top IMC Award
WARC | December 09, 2011
Earned media generated by their publicity stunts was supported by an integrated ad campaign, leading to a 41% sales increase and soaring brand awareness.
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Ace Metrix' List Of Top Auto Ads
MediaPost Marketing Daily | December 09, 2011
According to Ace Metrix, the top non-luxury ad is Chevrolet's. It shows a man's son finding his long-lost Chevy from a long time ago. It achieved an Ace score of 632 and is one of the top 3 ads from Chevy in the last year. The firm says the average Ace Score for non-lux is 532.
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Canoe Demonstrates the Branding Power of ITV Advertising
The Wall Street Journal | December 05, 2011
The research confirms RFI is both an effective direct marketing tool and a brand-building mechanism. The presence of RFI positively impacted a variety of key brand metrics among all viewers exposed to it, regardless of whether the viewer interacted with the overlay or not.
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