- Reckitt Benckiser Bucks the Downturn
WARC | July 30, 2009
Reckitt Benckiser, the household goods giant, posted a double-digit improvement in its revenue and profit levels over the first half of this year, and also boosted its marketing expenditure during this period.
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A conversation with Rob de Groot, Executive VP of North America and Australia...
- Marketing's True Survivor
Advertising Age | July 29, 2009
When times are tough, cause marketing can make all the difference in a client's marketing strategy. Mike Swenson, exec VP-chief marketing officer of Kansas City, Mo.-based Barkley, tells why.
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- King of Bargaining
Financial Post | July 28, 2009
As consumer confidence hit a nadir over the winter, the King of Floors saw only opportunity: The depressed market would make his memorable, no-frills TV ads that much cheaper to air on channels across his home kingdom of British Columbia...Recently, the small business owner shot six spots in 45 minutes for less than $1,000.
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- Big Spenders Get the Most Buzz
Advertising Age | July 27, 2009
Spend and you will get buzz. That seems to be one takeaway from YouGov's BrandIndex, which compiled daily feedback from thousands of consumers for the first half of the year in order to find out which brands consumers are buzzing about and which brands they're not.
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- Creating Sustainable Conversations Will Define Success in Future
Advertising Age | July 22, 2009
A conversation with Freddie Laker, the director of digital strategy at Sapient and founder of the Society of Digital Agencies, a collective of notable agencies focused on thought leadership and positive industry change.
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- El Pollo Loco Burns KFC With Taste-Test Challenge
Advertising Age | July 22, 2009
El Pollo Loco launched an aggressive campaign against KFC in April, as the chicken giant released Kentucky Grilled Chicken...Chief Marketing Officer Karen Eadon said the spots have not only "disrupted" the Kentucky Grilled Chicken launch in Southern California, they have netted El Pollo four or five market-share points in the region.
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- Off Clip-On Mosquito Repellent Attracts Swarms of Consumers
Advertising Age | July 22, 2009
SC Johnson's doubts that a newfangled clip-on mosquito-repellent fan priced around $9 could be a big seller in a recession have proved unfounded, thanks to a combination of the novelty, aggressive advertising for the brand and an unusually wet spring and summer across much of the eastern U.S. that has helped spawn more mosquitoes.
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- Hovis: A Video Case Study
thinkbox.tv | July 2009
Jon Goldstone, Marketing Director of Premier Foods, and Danny Brooke-Taylor, Creative Director of MCBD, talk to Lindsey Clay, Thinkbox’s Marketing Director about Hovis’ brilliant ‘Go on, lad!’
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- Canada's Drunk-Driving Ads Strike Effective Balance: Study
Marketing | July 21, 2009
The study, published by the University of Regina, found ads in Canada offer alternatives to drinking and driving, while those from Australia and New Zealand focus on consequences.
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- Saving Lives at Red Rocks
Advertising Age | July 20, 2009
Red Rocks Amphitheatre is working with the Love Hope Strength Foundation, an international charity that fights cancer through the power of music, and DKMS, the world's largest bone-marrow-donor centre. The effort is supported by PSAs from artists such as Flight of the Conchords and the Disco Biscuits.
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See the PSA...
- Consumers See Value in Advertising
WARC | July 16, 2009
Some 72% of consumers agree advertising helps stimulate the economy, while 68% say it contributes to the development of better products and lower prices by encouraging competition, a global survey by the World Federation of Advertisers and The Nielsen Company reveals.
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- Dos Equis' 'Most Interesting Man' Is an Even Greater Beer Salesman
Advertising Age | July 15, 2009
Euro's grey-bearded creation for Heineken brand has led to double-digit gains in declining category.
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- Indian Giants Benefit From Advertising
WARC | July 15, 2009
Companies that increased their advertising expenditure levels in India during the last fiscal year enjoyed a bigger upturn in revenues and net profits than those which cut back, a new piece of research has revealed.
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Read WARC's "Building Brands in Tough Times" report...
- 6 Lessons From the Best Marketing Campaign Ever
Fast Company | July 13, 2009
Contrary to what you might expect, the unanimous winner of the Grand Prix in three categories at the International Cannes Advertising Festival was not a Fortune500 brand with an advertising budget of millions, but a small tourism board promoting a little known island off the Great Barrier Reef.
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- How SpongeBob Became an $8 Billion Franchise
Advertising Age | July 13, 2009
On July 17, 2009, SpongeBob SquarePants will reach a milestone that few TV characters rarely get to celebrate: a 10th birthday. But beyond just TV longevity, SpongeBob SquarePants has grown into a nearly $8 billion-dollar-a-year property at retail for Nickelodeon.
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- Want to Boost Sales? Tell Consumers to Dress Like Cows
Advertising Age | July 09, 2009
Whether its through grassroots marketing or giving away meals to customers, stunts by Chick-Fil-A, a growing fast-food chain known for its lightly breaded chicken sandwiches, appear to be paying dividends.
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- Q Score: Celebs Worth More Dead Than Alive
MediaPost Marketing Daily | July 09, 2009
Celebrities, it seems, are worth more dead than alive, at least when it comes to their "Q scores."
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- Hispanic Advertising Hits The Target
Nielsen Wire | July 07, 2009
While national TV advertising as a whole grew at a slower rate last year than in the past, Spanish-language TV advertising posted a 3 percent gain in 2008, with growth in every major product category other than those related to the automotive sector.
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- "Pure Michigan" Paying Off for Tourism Industry
wzzm13.com | July 07, 2009
West Michigan's tourism industry is taking a hit because of the economy. But, some say it would be worse if not for the Pure Michigan advertising campaign, which is running nationally for the first time this year.
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- General Mills Credits Advertising for Boosting Brands in Recession
Marketing | July 06, 2009
General Mills Inc. said last week its fiscal fourth-quarter profit almost doubled as consumers flocked toward the food maker"s well-known brands such as Cheerios and Yoplait. Chairman and CEO Ken Powell said increased marketing efforts, which were implemented by the food maker to highlight its brands for shoppers who may be tempted to switch to cheaper store brands during the recession, appeared to pay off.
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- Patagonia's Underwear: Designed for Exposure
Fast Company | July 01, 2009
One day, Yvon Chouinard, the enterprising founder of Patagonia, told his product design team to free the company's underwear from wasteful plastic and cardboard packaging...The change in packaging inspired the company to take a fresh approach to the way it markets and sells under garments, and instead of the predicted failure it resulted in a huge jump in sales.
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