- Why Spending, Sales Are Up for Dietary Supplement Emergen-C
Advertising Age | June 30, 2009
Five Questions for Ken Vargha, VP-Sales and Marketing, Alacer Corp., which has been steadily increasing its marketing budget - to $8 million last year from $6 million in 2007, according to TNS Media Intelligence.
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- Video Case Study: Philips' Carousel
Creativity | June 29, 2009
The winner of the 2009 Cannes Lions Film Grand Prix, by Amsterdam's Tribal DDB.
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- Making Love Matches and TV Stars
Toronto Star | June 29, 2009
Dating site eHarmony began using testimonial-style commercials in 2003, but took it up a notch in 2008 by doing location shooting and action shots...these wildly popular television segments feature couples talking about their romance, and how they found each other through eHarmony's "scientific" matching system.
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- Unilever, Walmart, P&G Buck the Short-Term Trend
Advertising Age | June 29, 2009
It's been said over and over: There's no time like recession, when competitors are retreating, to ramp up innovation and marketing to grab share.
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- Five Film Lions for Canada; Obama Wins Titanium & Integrated Grand Prix
Marketing | June 27, 2009
Canada’s Cannes trophy case has five more Lions inside, including a Film gold, but the space set aside for 2009 Integrated & Titanium trophies will remain empty. Barack Obama’s White House mantle, however, has a new addition.
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- Pumped-Up Marketing Boosts ConAgra
MediaPost Marketing Daily | June 26, 2009
Significantly improved" and increased marketing contributed to strong double-digit growth for Healthy Choice, Marie Callender's, Banquet and other consumer brands during ConAgra's fiscal 2009 fourth quarter, the company reported.
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- Kraft Cracker Barrel Gets Boost From TV
Marketing | June 24, 2009
TV is proving to be a sharp medium for Kraft. Sales of its Cracker Barrel and P’tit Québec natural cheese brands have been rising since the launch of a French and English-language TV campaign in March.
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- Short-term Signs Key to Successful Ads
WARC | June 24, 2009
Advertising can have a positive long-term impact on sales, but the "short-term effects" of ads, and the marketing activity of a brand's competitors, are key factors in achieving this result.
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- Online Brands Turn to Traditional Ads
AdWeek | June 22, 2009
Hulu.com was just a concept 18 months ago - without even a name - and is now the Internet's second most popular video destination per Nielsen, in part due to a decidedly "old-school" tactic: a 60-second spot on Feb. 1's Super Bowl.
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- Ads Help Auds Bite Into 'True Blood'
Variety | June 17, 2009
An elaborate marketing campaign paid off handsomely for "True Blood," which opened its second season Sunday as the most-watched program on HBO since the finale of "The Sopranos" two years ago.
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- New Films of IPA Effectiveness Award Winners
Thinkbox | June 2009
Here you will find a series of filmed case studies where you can get the inside track from key people involved in 4 of the 2008 winning cases. You can also watch a film about what Neil Dawson and Nick Manning had to say about the awards.
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- When PSAs Work - Autism Speaks
Advertising Age | June 17, 2009
Suzanne and Bob Wright, founders of Autism Speaks, discuss how PSAs and the generosity of others have helped them raise awareness and get closer to a cure.
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- Magnotta Credits Marketing for Sales Bump
Marketing | June 15, 2009
“The overall growth in net sales for the quarter resulted from the company expanding its branding campaigns through additional marketing and advertising. This has created more brand awareness and greater volumes,” the company stated.
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- All That Advertising Brings Buzz for Coffee Marketers
Advertising Age | June 11, 2009
The coffee wars generated a flurry of advertising in May. McDonald's launched its first McCafe blitz, Dunkin' Donuts made its first concerted doughnut push in more than a decade and Starbucks began its first pure branding campaign. While it's too soon to say what the impact on sales has been, all three marketers saw a major uptick in buzz, as measured by Brand Index.
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- James Ready, Red Bull Win Marketing Awards Top Honours
Marketing | June 10, 2009
It’s not always advisable to mix alcohol with Red Bull, but the Marketing Awards did just that by awarding top honours to the blue and grey energy drink brand alongside Leo Burnett’s James Ready outdoor beer campaign.
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- AICP Names 2009 Next Awards Winners
Creativity | June 09, 2009
The Association of Independent Commercial Producers (AICP) revealed the winners of its Next Awards, which "honor multidimensional brand promotions in the moving image." The show also included Audience Choice awards which were selected at the ceremony and announced in real-time.
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- Recession Strategies Often Flawed, say Effectiveness Experts
WARC | June 08, 2009
Among Binet and Field's recommendations to marketers are to use TV, which “works slightly harder during downturns," and to try and maintain emotional engagement with consumers rather than solely focusing on price.
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- Why Wal-Mart Is Getting Serious About Marketing
Advertising Age | June 08, 2009
"I'm proud of the story here, because I think it's showing how marketing is making a really big difference to a company that maybe didn't take it as seriously as they do today," said Chief Marketing Officer Stephen Quinn. "I think marketing is at the forefront of championing the customer internally and doing something about it."
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- Want More TV Time? Woo the Talent
Advertising Age | June 05, 2009
In the new TV economy, what starts out as simple product placement can turn into a larger-scale ad buy between a brand and a network or even turn an advertiser into a defibrillator for a dying show.
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- Debating the Merits of a Clean Shave Boosts Gillette in India
Advertising Age | June 04, 2009
Gillette launched the "India votes: To shave or not" campaign, which ended up sparking a national debate on the merits of the clean-shaven look vs. the stubbled look and eventually generated record results for the brand.
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- Burger King Wins Effie Grand Prize For 'Freakout'
MediaPost Marketing Daily | June 04, 2009
What if your product simply disappeared? Would anyone care? Burger King's clever campaign by Crispin Porter + Bogusky, which effectively dared to ask that question, has won the 41st Grand Effie.
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- A Win-Win for 'Biggest Loser'
TV Week | June 03, 2009
With seven seasons under its belt, NBC's "The Biggest Loser" is still growing--particularly in developing alternative revenue streams beyond advertising. "Loser's" consumer-product lines, which include items such as CDs, weight-loss plans, DVDs, workout equipment and now a Nintendo Wii video game, has garnered around $75 million in revenue, NBC said.
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- Don't Drive Our Cars, Say Toyota Dealers in Canada
Advertising Age | June 01, 2009
While the U.S. auto industry is verging on collapse, Toyota can boast a record-breaking 2008 in one market, where it sold 25% more cars than ever before. That's not going to make for an instant turnaround for the Japanese automaker, given that the market was Quebec, where the population is only 7 million, but wait until you hear how the brand did it: with an ad campaign that told consumers in Quebec to keep buying cars, but drive them less
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- BC Dairy: DDB'S DIY Teen Milk Cred
Strategy | June 2009
A bald eagle with a self-esteem problem gets a verbal lashing from a smack-talking goldfish. A family of Russian nesting dolls meets a tragic end. And a pair of flatulent Lego bachelors have a contest of stink-tastic proportions. The moral of every story? Must drink more milk.
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- Pogo: SMG Instills Weiner Pride
Strategy | June 2009
Teen boys don't shop the freezer aisles of their local grocery store much. So, if you have a corn dog brand that hasn't been advertised much since 2001, you need to do something radical to get them to bug mom to add it to her shopping list.
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- War Child: John St.'s Killer Vid
Strategy | June 2009
Canadians consider themselves more-active-than-thou when it comes to charity donations and volunteering, but statistics show otherwise. In its work to aid the approximately 300,000 child soldiers fighting in 19 armed conflicts around the world, War Child Canada wanted to change that with a simple position: if you're not taking action, you're making things worse.
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