- Mac Attack: McDonald's Ups Ad Reach
MediaPost Daily News | May 29, 209
President-COO Ralph Alvarez said "a drop in media rates" is allowing the restaurant chain to garner more gross rating points or added media weight this year for core offerings, such as Big Macs and its dollar menu.
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- Dove Finds Perfect Match in China's "Ugly Betty"
Advertising Age | May 28, 2009
The brand's overall investment for one season, with an average of more than 23 million viewers a night and millions of searches and blog entries, cost less than two weeks of traditional airtime in Shanghai.
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- wRatings Corp. Reveals Colgate-Palmolive as Top Consumer Goods Co.
Drug Store News | May 27, 2009
The wRatings Corp. revealed the results of the 2009 "Most Competitive Retail & Consumer Goods" study, finding that the recession has had a significant impact on consumer shopping behavior; 55% of the consumer-packaged goods companies among the top 20 rankings traded spots, with Colgate-Palmolive laying claim to the top spot.
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- The Gloves Are Off: More Marketers Opt for Attack Ads
Advertising Age | May 25, 2009
It's going to be a cruel summer in advertising. Attack ads have been on the rise for the past year, but comparisons are getting sharper, responses are growing testier, and an increasing number of ad battles are ending up in court. Just don't expect a letup, because they're also working.
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- Is Recession Sex Even Better Than Makeup Sex?
Advertising Age | May 21, 2009
The recession hasn't taken any edge off the sexual-accessories trade and may well have helped: Data show that such things as his-and-hers lubricants and mass-market sexual-enhancement devices are producing fireworks in supermarket and drug-store aisles.
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- In Mac vs. PC Battle, Microsoft Winning in Value Perception
Advertising Age | May 19, 2009
Apple may have some of the most interesting ads we've seen in a while, but Microsoft's recent push to paint the competitor as pricey is starting to work, according to data from BrandIndex.
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- When It Comes to Branding, Marketing Bigwigs Doing More With Less
Advertising Age | May 18, 2009
With inventory demand down and media rates softening, a growing chorus of marketing heavyweights including Unilever, Colgate-Palmolive Co., Alberto-Culver Co., Burger King and McDonald's have all in recent weeks claimed to reap an improved bang for the buck on their media in the last quarter, or say they will do so this year.
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- The Old Gang is Back for Manitoba's Signature Awards
Marketing | May 13, 2009
They entered 29 of the 40 award categories in Manitoba’s annual Signature Awards, and Mckim Cringan George, an amalgam of two agencies that joined forces a couple of years ago, walked away with 11 wins (and 10 nods as runners-up).
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- As Seen (Often) on TV!
The Wall Street Journal | May 11, 2009
Over the years, they’ve been comfort to insomniacs, the punch line of many jokes, and the butt of “Saturday Night Live” skits. But here’s something you may not know about infomercials: They work, and a growing number of small businesses are using them.
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- Grilled Chicken a Kentucky Fried Fiasco
Advertising Age | May 11, 2009
KFC's grilled-chicken launch was to be the biggest in the chain's history. Now it might also go down as a marketing case study in what not to do.
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- DDB and Midas Earn One Show Gold
Marketing | May 08, 2009
Four Canadian advertisers and agencies took home major awards at the 34th annual One Show in New York City...the Vancouver office of DDB Canada earned Canada’s only Gold Pencil of the evening, claiming top spot in the Television, :30/:25 Single category for its “Chase” entry for Midas
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- Kraft Profits Up 10%; Mac 'N Cheese, Pizza Rock On
Media Post Marketing Daily | May 05, 2009
Kraft reported profits up 10% for first-quarter 2009 to $660 million, for earnings per share of 45 cents, versus $559 million and a 39-cent EPS in last year's first quarter...CEO Irene Rosenfeld attributed the performance to price increases that better reflect input costs, and a simultaneous focus on marketing key brands/products.
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- Why TV Advertising Isn't Dead Yet
Business Week | May 01, 2009
You may reasonably expect, given current ad spending cuts and consumers' ongoing fascination with everything digital, that this will be the year the roof caves in on network TV ad spending. Not so. In a bad economy, skittish marketers are not about to abandon the familiar comfort of the 30-second network TV spot. It is entirely possible, says columnist Jon Fine, that the big broadcast networks will end up owning a greater share of the overall ad market in '09 than they did last year.
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