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Guess Which Medium Is as Effective as Ever: TV
AdAge MediaWorks | February 24, 2009
A funny thing is emerging from the smouldering ruins of what may be the ugliest quarter TV has ever encountered financially: a growing body of evidence which suggests not only that TV advertising still works, but that it may be working better than ever.
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High Life's One-Second Spots Yield 8.6% Sales Boost After Super Bowl
AdAge Daily News | February 23, 2009
Miller High Life's one-second Super Bowl ads that weren't created a sales bump that definitely was. Sales of High Life popped 8.6% during the week after the Super Bowl vs. the same period a year earlier, and they were up nearly 5% during the week before the game, according to ACNielsen.
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General Mills Thrives on Increased Marketing Spending
AdAge Daily News | February 18, 2009
General Mills' sales have responded well to increased marketing support as consumers are eating more at home. Sales grew 11% in the first half of fiscal 2009, to US$7.5 billion. The company has raised guidance with each of the first two quarters, and General Mills is doing so well that analysts are expecting the company to raise its earnings guidance again.
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Wal-Mart Credits Ads With Leap In Awareness
MediaPost Marketing Daily | February 18, 2009
Wal-Mart Stores turned in better-than-expected results for the full fiscal year, with sales climbing 7.2% to US$401 billion in sales. And the company says an increase in fourth-quarter ad spending paid off, with U.S. consumer awareness of its "Save money, live better" message jumping 80% this quarter over last year, leading to increased store traffic.
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TiVo Tallies Top Ads Post-Super Bowl
MediaPost Daily News | February 17, 2009
Super Bowl commercials get major viewership. But how do those brands compare at other times of the year? TiVo says one way of analyzing this is determining low "commercial avoidance" - also known as DVR fast-forwarding. When looking at Super Bowl marketers' commercials in non-Super Bowl programming, Coca-Cola had the best ad-viewer results.
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Alcohol, Sex Ads Get Prime TV Time
Los Angeles Times | February 13, 2009
In all media, ad real estate is increasingly up for grabs. That creates new opportunities for companies such as R2C Group, an ad agency whose clients include Total Gym (pitched by Chuck Norris) and an Obama commemorative coin among its infomercial clients. "Car dealers are pulling off the air, retailers are pulling off the air, which opens more time to our clients," R2C Group Chief Executive Tim O'Leary said. "We had a very good year."
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Unilever's Di Como On 'TV & Everything Video'
MediaPost Marketing Daily | February 12, 2009
"At the end of the day, regardless of the media, what consumers care about is story," said Unilever's VP of American media Luis Di Como, showing a campaign in Argentina for Ala laundry whitener launched in the depths of that country's long economic and political crisis in 2002, when the country at one point had five presidents in fewer than two weeks. "The story was to ask consumers all over the country to give a piece of white or blue fabric to make the biggest Argentine flag ever to build national pride," he said. "We created a TV program to track all of this, on TV, on every medium. The brand was at the center of campaign...If our brand is at the heart of the story, our brands have higher bonding, equity and loyalty."
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- Nielsen: Bud, GoDaddy Most-Viewed Super Bowl Spots
MediaPost Daily News | February 6, 2009
The two most-viewed Super Bowl commercials: Bud Light Lime and one from GoDaddy.com, both of which ran in the fourth quarter...Nielsen Media Research says each of those ads was seen by 103.2 million people, during a period where the game was close and near its end.
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- Post Super Bowl, Car Site Traffic Spikes
MediaPost Daily News | February 5, 2009
The Kelley Blue Book - which provides price quotes in print long before they became easily accessible online - said consumers flocked to its website for information on Hyundai, Audi and Toyota vehicles after spots for the brands ran in the Big Game.
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- Marketing Strategy Pays Off for A&W
Marketing | February 4, 2009
Sales at A&W restaurants grew 13% in the fourth quarter as the expanding burger chain continued to target the nostalgic baby boom generation, many of whom are turning to lower-cost meals in the recession.
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- Country Life Butter Soars After Johnny Rotten's Star Turn
guardian.co.uk | February 3, 2009
It has been one of the more unlikely celebrity endorsements; John Lydon, a member of the seminal punk band the Sex Pistols, advertising Country Life butter. But it appears to have worked. Dairy Crest today said the campaign, featuring a spiky-haired Lydon, aka Johnny Rotten, dressed in tweeds, had helped lift sales of the brand by 85% in the most recent quarter.
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- Denny's Grand Slam Giveaway a Hit With 2 Million Diners
Advertising Age | February 3, 2009
Score one for beginner's luck. Denny's first Super Bowl spot, which offered free breakfast to America, seems to have put bums in seats. The restaurant claims it surpassed its estimate that it would serve up to 2 million people during today's eight-hour Grand Slam giveaway. And all for the low price of $5 million.
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- The Top Five Most 'Emotionally Engaging' Super Bowl Ads
AdAge MediaWorks | February 3, 2009
Media-research firm Innerscope concluded that the most "emotionally engaging" ads - surprisingly or not - were those that in one way or another channeled concerns about the economy.
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- Giving Voice: P&G Bullish On Ad Spending
MediaPost Daily News | February 2, 2009
In a call with investors, CEO A.G. Lafley said the marketer of Tide and Crest is "absolutely not" trimming ad dollars. In fact, what's really going on is that "the advertising markets are softening--and for the same dollars, we're buying more delivery." That, in turn, has led to "improving our shares of voice" in multiple categories, he said.
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- Pet Food Recalls Actually Boosted Sales
MediaPost Marketing Daily | February 2, 2009
The recalls of contaminated pet food in spring 2007 encouraged owners to convert to higher-priced foods that were perceived to be safer...On the marketing front, U.S. manufacturers spent $520 million on national advertising of food and non-food pet supplies in 2007. Over 60% went to television and only 5% to the Internet.
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