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Now in its 41st year, the TVB Retail Commercial Awards are still Canada's only commercials competition judged solely by consumers. We are dedicated to finding the best local television advertising in Canada.
Click here to register
How the competition works
Who may enter?
Member entry fees (per commercial)
Eligibility of commercials
Format
Submissions
Submission methods
Categories
Awards
HOW THE COMPETITION WORKS
Canadian consumer panels judge the commercials based on motivation and enjoyment. Commercials are judged outside their home market, when possible, to minimize pre-existing consumer bias.
The results of the judging session determine the winning commercials.
Once the winners have been announced the certificates will be mailed. The winners book is then also available online.
WHO MAY ENTER?
We accept entries (English or French) from retailers, agencies, advertisers, production houses and Canadian television stations.
NON-TVB MEMBER ENTRY FEES (PER COMMERCIAL)
$125.00 + applicable taxes
ELIGIBILITY OF COMMERCIALS
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Think Local. Advertising for businesses which meet the following criteria will be accepted into the RCA competition:
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The business must be engaged in the direct sales of goods or services to the general public.
i.e advertising for an automotive dealer would be accepted, advertising for an automotive manufacturer would not be accepted.
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The organization's or business's market must be local in nature. Therefore, the message is market-specific, or limited to a small number of markets.
Please note: Advertising for national retailers or national advertisers will only be accepted if the commercial message is clearly location or market specific (e.g. a Best Buy commercial created specifically to support locations in Vancouver would be accepted; a Best Buy commercial supporting a sale across all locations would not be accepted.)
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Each entry must have been telecast in Canada between September 1, 2010 and December 31, 2011.
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Commercials entered must have been originally created by a Canadian station, agency, advertiser or production company, and not have been entered in any previous TVB retail competitions.
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Lip-sync/voice-over adaptations or stock footage commercials are not eligible, including tagged versions of national ads.
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Dealer tag commercials are not eligible.
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Manufacturers or distributors with a local business footprint are eligible.
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Eligible commercials must not exceed two minutes in length
FORMAT
All entries must be compressed in H.264 Quicktime (.mov) or MPEG-2 (.mpg) format, with one second of black preceding the spot.
H.264
Please use Quicktime Pro or MPEG Streamclip (free of charge) to compress your commercials. Refer to the settings below for each program.
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H.264 Quicktime Pro
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To download: http://www.apple.com/quicktime/extending/
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4:3
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16:9
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Frame Size
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720x480
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1280x720
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Frame Rate
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29.97
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Video Compressor
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H.264
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Data Rate
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5000kbits/sec
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Key Frame
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12
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Frame Reordering
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Enabled
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Quality
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High
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Encoding
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Best Quality (Multi-Pass)
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Optimised for
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Download
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Audio Compressor
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AAC Stereo (LR)
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Sample Rate
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48 khz
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Channels
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2
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Sample Size
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16 bit
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Encoding Strategy
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Constant Bit Rate
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Target bit rate
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192 kbps
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Hint Track
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Disabled
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Prepare for internet streaming
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Fast Start
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Extension
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.mov
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H.264 MPEG Streamclip
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To download: http://www.squared5.com/
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File > Export to Quicktime"
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4:3
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16:9
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Frame Size
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720x480
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1280x720
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Compression
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H.264
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Limit Data Rate
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5000kbits/sec
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Frame Rate
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29.97
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Sound
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MPEG-4 AAC, Stereo, 48 kHz, 192 kbps
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Field Dominance
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Upper Field First
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Deinterlace Video
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Yes
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MPEG-2
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MPEG 2
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Multiplexed File
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Program Stream
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4:3
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16:9
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Frame Size
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720x480
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1280x720
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Bitrate
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MPEG-2 Video
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Audio
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MPEG Layer2 Audio, 48KHz, 16 bit
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Frame Rate
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29.97
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Bitrate
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7000 kbps
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Submissions that include colour bars, slates or company logos will not be accepted.
When completing your registration online, you will be asked if you intend to submit your commercials using an FTP server, or by sending a data CD/data DVD. We will not accept tapes or DVD video discs.
SUBMISSIONS
Along with your video content, please be sure to include the following details for each video entry in a text document:
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Title of Commercial
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Advertiser
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Agency
(if applicable)
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Production House
(if applicable)
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Length in Seconds
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E-mail
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SUBMISSIONS METHODS
FTP Submissions If you are using your company's ftp server, please provide your server login information to rca@tvb.ca.
If your company does not have an ftp server, please contact rca@tvb.ca for login information.
*Please note: All registrants using TVB's ftp server will have access to the drive and its contents. However, the submissions will be removed, daily, by TVB.
Please ensure that files are renamed as:
YEAR_TITLE_ADVERTISER_REGISTRANTFIRSTNAME.mpg/mov
If you are submitting multiple commercials, please compress/zip all files into a folder labeled with the registrant's name before uploading.
Data CD/DVD Submissions
Please ensure that files are renamed as:
YEAR_TITLE_ADVERTISER_REGISTRANTFIRSTNAME.mpg/mov
Mail to:
TELEVISION BUREAU OF CANADA
c/o Retail Commercial Awards
160 Bloor St E | Suite 1005
Toronto, ON M4W 1B9
**All video content must be received by February 24, 2012 (one week after registration closes)**
This competition is for individual commercials only.
TVB reserves final judgment regarding commercial eligibility and category assignment. All entries received will be retained in the TVB library for educational purposes.
CATEGORIES
Commercials may be entered in one category only. If you wish to enter a commercial that is not specified in one of the following classifications, please enter it under the category of All Other Retail and provide specific details about your product or service.
1 Agri-Farming
2 Alcohol
3 Automotive
4 Branded Products
5 Business Products & Services
6 Clothing & Footwear
7 Computer Products & Services
8 Department, Discount & Chain Stores
9 Entertainment/Sports
10 Financial Services
11 Government
12 Home Improvement/DIY
13 Leisure/Pastime Stores
14 Media (other than TV)
15 Professional Services
16 PSAs/Charities
17 Real Estate
18 Restaurants
19 Retail Stores
20 Schools/Educational Facilities
21 Telecommunications
22 Toys & Games
23 Travel & Tourism
24 TV Station Promotions
25 Utilities
26 All other Retail
AWARDS
The Consumers' Choice award will be given to the top spot out of all stations and agency submissions.
1st - Gold
2nd - Silver
3rd - Bronze
The remaining finalists, within the top ten, will receive framed certificates.
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The top spot from each market, A, B and C, will be awarded a framed gold certificate.
Market definitions are as follows (using BBM EMA data):
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Type of Market
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EMA Population
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1 million+ |
| B |
250,000-999,999 |
| C |
249,999 or less |
Credits on awards and certificates will include the title of the commercial, the advertiser and the station/company name.
Please ensure all information on your entry form is accurate.
Duplicate awards and certificates may be ordered from TVB at rca@tvb.ca
Click here to register
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