The RTS&A Study details the average reach and time spent by demographic group for all major media, and the perceived effectiveness of the advertising carried by all major media (attitudes).
Video Consumer Mapping Study is an observational study by the Council for Research Excellence of media habits which reveals television's key influence in viewers' lives.
The Payback Study shows that TV pays back over 4.5 times its advertising investment in increased sales revenue " more than any other medium. It was shown to pay back in the long-term.
The Favourite Advertising Study highlights television's ability to deliver advertising that is both entertaining and generates an emotional response among consumers.