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Real Estate Ads Use Personal Motivations
The Wall Street Journal | January 24, 2012
RE/MAX has enjoyed a dominant advertising position in the real estate industry. For the last few years, RE/MAX national TV campaigns have produced a share-of-voice greater than all competitors combined. 2012 should be no different.
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Specsavers Placed Themselves at the Heart of Reading by Creating the Biggest Book Property on TV
Thinkbox | January 19, 2012
The TV transmissions reached over seven million individuals and reached 1.6 million ABC1Adults 45+. The first run episodes on More4 delivered an index of 120 versus the core target audience meaning it converted extremely well. The programme delivered a consistently strong audience of over 420,000 viewers per episode – making it by far the largest book property on UK television.
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B2B Brands Build Extra Marketing Muscle
Marketing Week | September 08, 2011
Business powerbrands flex marketing muscle: heavyweight marketing activity is paying off for the biggest players in the business-to-business sector after 14 claimed a place in the BrandZ list of the top 100 most valuable global brands.
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H&C Stud Break Has Got it Covered
Horsemart.co.uk | January 26, 2011
Horse & Country TV’s ground-breaking new advertising initiative Stud Break is off to a flying start. Stud Break offers stallion owners a unique opportunity to harness the power of television and reach a broad and passionate audience.
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British Gas Gets Kids To "Green Up Your Life"
Thinkbox | May 25, 2010
The Generation Green project was always designed to be a long term commitment, yet initial results show the campaign has been extremely successful; 100% of kids who watched the programme and played the game said they'd learnt something new about the environment, viewers of the TV show were 108% more likely to see Generation Green as a positive 'green' example than non-viewers, and children who had seen the show were 78% more likely to talk about 'green' issues frequently.
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How Meerkats Conquered the World
The Independent | October 15, 2009
The inspired, brilliantly silly campaign for price comparison website Comparethemarket.com has been heaped with industry awards, and Orlov has transformed the fortunes of a website that used to struggle to be distinctive in a competitive field. Former big hitters are being forced to rethink their own campaigns.
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Making Love Matches and TV Stars
Toronto Star | June 29, 2009
Dating site eHarmony began using testimonial-style commercials in 2003, but took it up a notch in 2008 by doing location shooting and action shots...these wildly popular television segments feature couples talking about their romance, and how they found each other through eHarmony's "scientific" matching system.
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A New Fortune for Liberty Medical
Response Magazine | February 2008
"Using DRTV and stepping out quickly to establish a leadership position in a defined market was the right business decision and took real vision," says Ronald Pruett, executive vice-president and chief marketing officer for Liberty Medical.
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Attorney Marketing Firm CEPAC Helps Bring Legal Awareness to the Television
TransWorldNews | Jan 27, 2008
CEPEC clients have found that law firm advertising in the form of television commercials has helped them generate new business.
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