• Portland station KATU's late newscast had a 27.6% reach in the 25-to-54 demo. Traffic to KATU.com added an additional 4.6%

Nielsen
MediaDailyNews | January 24, 2012 "Nielsen: Web Sites Can Increase Local TV Reach"

• Over 10% of Anglophone Canadians own a tablet computer, a product category that did not even exist two years ago
• One in five Anglophones now watch full-length TV episodes online

MTM Adoption Report | January 24, 2012 "Press Release"

• The number of media options advertisers and agencies must now choose from 8 in the 1070s to over 100+ today

PQ Media
Online Media Daily | January 27, 2012 "Ad Industry media options Explode: From 8 in the 1970s to 100+ Today"

• 89% of people watch on-demand TV to catch up or keep up with broadcast TV they may have missed

Decipher research
Broadband TV News | January 26, 2012 "Clover's Week: Second guessing a second screen"

• Spots with sexual imagery take a 10% hit in "likability" vs. ads without racy images, according research from the University of Wisconsin-Eau Claire

USA Today | January 20, 2012 "Super Bowl ads get racier, but does sex really sell?"

• When GoDaddy aired its first Super Bowl spot in 2005, it was a $100 million company few people knew with a 16% market share. Fast-forward to 2012, and GoDaddy is a $1.1 billion company with a 52% market share.

USA Today | January 20, 2012 "Super Bowl ads get racier, but does sex really sell?"

• 8% - the U.S. penetration of connected TV devices at the end of 2011
• European connected TV penetration was 7%

Strategy Analytics
PaidContent.org | January 16, 2012 "Interactive TV Advertising: Not Huge Now, Will This Be The Year It Grows?"

• Mobile [search] queries for returning broadcast shows in 2011 grew by 92% over the previous year, and returning cable shows saw a 105% increase in mobile queries

Google
MobilityTechzone | December 31, 2011 "More Content, Less Clarity"

• Last year's Super Bowl ads were 58% more memorable on average than all commercials aired in regular programming in the first quarter of 2011

Nielsen
USA Today | January 16, 2012 "Carmakers seek Super Bowl ad wins"

• More than 90% of HBO Go app users said the product has made the HBO service more valuable

HBO
MobilityTechzone | December 31, 2011 "More Content, Less Clarity"

• According to the Harvard Business Review, people now cram the equivalent of 12 hours of media consumption into 9 hours.

Marketing:Health | January 13, 2012 "Where TV and Mobile Intersects, the Media Multi-tasker Lives"

• 80% of adults in the US have heard of 3D TV; of those, 5% are very interested in getting a 3D TV
• 21% of all households have purchased a new TV set in the past 12 months, 19% are planning to purchase a new set in the next 12 months

Leichtman Research Group
Research Brief | January 13, 2012 "2/3 of U.S. Households Have Hi-Def... With Room for More"

• Overall, the typical American consumer spends just under 33 hours watching traditional television a week, as opposed to dedicating four hours to using the web via a PC.

Nielsen
Warc | January 10, 2012 "TV Retains Key Role in US"

Many auto manufacturers who posted large sales gains also increased their TV spend:

• Chrysler sales were up 26% in October 2011; Spending on spot TV was increased by 72% over the previous year
• Ford produced 13% more sales of cars light trucks vs. October 2010; Spending on spot TV was up by 44%

TVB (US) | January 9, 2012 "Local Broadcast Television - A Designated Sales Driver?"

• 37% of those aged 18-24 are looking up information on a show while watching TV
• 32% were discussing the show online
• and 25% were visiting the show’s network website

Cable & Telecommunications Association for Marketing
TMCnet | December 31, 2011 "More Content, Less Clarity"

• 76% of college age people are using a second screen while watching TV
• Social TV is on its way to attracting $10B incremental advertising dollars, of which 70% will go to the legacy broadcast and cable networks

Jack Myers Media Business Report | January 9, 2011 "The Media Year on Wall St. 2011"

• 78% of of boomer women say their adult child has moved home for economic reasons. 55% percent of them are 26 or older; a full 28% are over 30.

Vibrant Nation study Boomer Women 50+ the Full Nest
Engage:Boomers | January 9, 2012 "Is He Still A Boomerang 'Child' If He's 30? And What That Means If You're Marketing To His Mom"

• Expectations for the economy in 2012. Almost half expect things to remain about the same – 47%, to be exact.
• 45% of US households were looking to cut household spending in 2011; a number that has been decreasing from 55% in 2009 and 49% in 2010

Harris Poll
RBR/TVBR | January 7, 2012 "Consumers still wary going into 2012"

• Children are responsible for sending their parents into a toy-spin. Over two-thirds of toy purchases were heavily influenced by the kids with Mom being more influenced by them (71%) than Dad (54%).

Google's The Role of Digital in the Toy Shopper's Journey
BizReport | January 6, 2012 "Pester power sends parents online toy shopping"

• TV has seen the biggest jump in Google’s spending, leaping from $6-million in 2010 to $38.1-million in the year to September, a six-fold increase, according to Kantar.

The Globe and Mail | December 28, 2011 "Google turns to television to lure consumers"

• Global TV adspend will reach $163bn in 2012, an increase of 5.4% from the year before

Digital TV Research
Warc | December 23, 2011 "TV to Enjoy 2012 Effect"

• Technology not only did NOT erode viewing, it actually created time -- a new hour every day, seven new hours every week, 365 new hours -- more than 15 additional days -- every year. More people watch more television, now, than ever.

Huffington Post | December 14, 2011 "The Death of Television"

• 62% of U.S. consumers said they would likely watch live TV on laptops, tablets and smartphones, if their cable or satellite TV provider offered the service for no extra charge
• 55% said a multiscreen TV service would help when they have to "compete for control of the remote"

Broadcom survey
Multichannel News | December 9, 2011 "I Want My Multiscreen TV: Survey"