• Television is responsible for generating more word of mouth about advertiser brands than any other medium. Fully 18% of all conversations about brands involve somebody specifically quoting something they say on television.

Keller Fay Group
MediaBizBloggers | July 15, 2010 "All Media Are Social: The Unique Roles of TV, Print and Online in Driving Word of Mouth"

• A full 90% of network TV episodes make it online, but most are gone after six weeks or less
   
• 50% of episodes came online within a day of their original air date
• 60% of episodes went offline within three weeks of their original air date

Clicker
NewTeeVee | July 14, 2010 "Want to Find Network TV Online? Better Be Quick"

• 81% of consumers surveyed say they find saving money, using such techniques as coupons or loyalty programs, fun.
• 79% say they feel smarter about the way they shop vs. two years ago,
• 65% feel like the aren't sacrificing very much, and 61 % say they are more price-conscious.

Marketing Daily | July 13, 2010 "Deloitte Study: Consumers Love Spending Less"

• Domino's pizza enjoyed a profit surge of 30% in response to sponsorship of a top amateur talent television show and with audiences absorbed in TV coverage of the World Cup.

RBR/TVBR | July 13, 2010 "Television is key for soaring Domino's UK"

• Putting TV together with online exposure for one product resulted in messaging that was "more than twice as likely to prompt patients to ask their physician about the drug than TV alone."
   
• The intent to buy was at a 157 index after seven days of exposure -- a 212 index after 24 hours, versus a 100 index of just being exposed to television.

The Nielsen Company
MediaDailyNews | July 2, 2010 "Media Planning: Advertisers Must Go 'Beyond Demographics' "

• 3-D TV sales will shoot upward as more manufacturers get sets to market. In 2014, Parks Associates estimates that 80% of all TVs sold will be 3-D capable.
• Currently, only 13% of people surveyed this quarter describe themselves as 'familiar' with 3-D TV.

Parks Associates
Los Angeles Times | June 26, 2010 "3-D TV sets are selling, but no instant craze"

• 75% of individuals simultaneously multi-task with TV and internet; 9 in 10 of those say they use TV & internet at the same time at least once per week.

Yahoo/Nielsen, The American Media Multi-Tasker Study
Yahoo! Advertising Blog | July 7, 2010 "New study reveals 75 percent of Americans use the internet and TV simultaneously"

• Official sponsors connected better with World Cup fans. Nielsen data showed that the five primary World Cup TV sponsors (Adidas, AT&T, Budweiser, Hyundai and Sony) generated 55% higher Net Likeability on average compared to commercials from other, non-sponsor World Cup advertisers. The sponsors also generated 16% higher Brand Recall on average for their World Cup in-game/in-studio elements, such as the Hyundai “Halftime Report” versus their typical in-game sponsorship performance in other sporting events.

Nielsen
RBR/TVBR | July 7, 2010 "Official World Cup sponsors show best effectiveness with TV ads"

• 86% of Canadians 18+ have seen an ad that has made them laugh or cry;
• 85.7% of those saw that ad on TV

Ad Receptivity Survey 2010

• 76% of those who watch video online say they are tuning in to professionally produced content regularly.

• Only 14% of users said they watched less TV due to watching content online. About 72% said they watched the same amount of TV despite also watching video online — and another 10% said they watched more TV.

Frank N. Magid Associates for Metacafe - study

NewTeeVee | June 28, 2010 "Half of Internet Users watch Online Video Every Week"

• The most creatively awarded advertising campaigns are 11 times more efficient at delivering business success.
• Creatively awarded campaigns are much more likely to be 'emotional' than 'rational' (44% vs. 19%). This partly explains the prevalence of TV in creatively awarded campaigns as TV creates emotion better than other media

IPA and Thinkbox in conjunction with the Gunn Report
IPA | June 17, 2010 "Proved: Creative Advertising = Business Success"

• The latest TVB Media Comparison Study shows that 71% of people learn about products and brands from television.

TVB Media Comparison Study
tvnewscheck | June 29, 2010 "TVB's Lanzano Touts Power of Mobile DTV"

• 69% of all TV viewing is solitary
• The highest concentrations of social viewing are during primetime and weekend afternoons, at 37% and 39% respectively.

Council for Research Excellence - Video Consumer Mapping Study
RBR/TVBR | June 16, 2010 "Consumers widely exposed to media prior to shopping"

• The Lost finale had a 51% higher brand recall versus the ad messages in the prior week on other broadcast and cable TV shows. This is better than other recent series finales, which got 10% to 30% higher brand recall compared to their airings in other recent programming.

The Nielsen Company
MediaDailyNews | June 1, 2010 " 'Lost' Finale Found Fantastic Brand Recall Numbers"

• On average, viewers watched 45% of commercials in timeshifted playback.
• At the same time, the continued growth of timeshifting is creating more opportunities for viewers to catch missed programs or try new ones.

The Nielsen Company's Three Screen Report
Research Brief | June 22, 2010 "Who's Watching What?"

• In Q1 of 2010 P2+ watched 35 hours and 34 minutes of traditional TV per week vs. just 20 minutes of online video.
• On average, viewers watched 45% of commercials in time-shifted playback.

The Nielsen Company's Three Screen Report
Research Brief | June 22, 2010 "Who's Watching What?"

• This year, the Oscars did a major social media push, and 5 million more people watched than they did last year.

MediaBizBloggers - Tom Cunniff | June 15, 2010 "What Do Successful Integrated Media Ideas Have in Common?"

• When it comes to DVR use, about half of all viewing of programming happens the same day and about 88% within three days.

NBC data
tvnewscheck | June 15, 2010 "Rethinking The Role Of Set-Top Box Data"

• Social Media, Online Video, Mobile and GPS-Based Media, and Hyper-Local Online Content are this decade's hot categories for brand marketers. But combined they capture just 0.7% of total marketing expenditures in the US.

Jack Myers data
Jack Myers Media Business Report | June 14, 2010 "Myers 2010-2020 Media Trends Report: Part 2" (subscription required)

• 48% of shoppers viewed TV – and 36% were exposed to a TV commercial – in the 42 minutes prior to shopping; On average, 75% were in their homes 30 minutes prior to shopping.

Video Consumer Mapping Study from the Council for Research Excellence
RBR/TVBR | June 16, 2010 "Consumers widely exposed to media prior to shopping"

• A third of adult U.S. internet users will watch full-length television shows online this year on a monthly basis, according to new data from market research firm eMarketer.

eMarketer
Online Media Daily | June 14, 2010 "One-Third of Internet Users Watching Web TV"

• On average in the January-March period, Americans watched 3 hours and 10 minutes of video on the internet each month, barely up from 3 minutes a year ago.

Nielsen
MediaDailyNews | June 11, 2010 "Nielsen: Americans Watch More TV, Smartphones on Rise"

• 42% of ad agencies say that TV remains the top advertising choice for their corporate clients

STRATA survey of advertising firms
Research Brief | June 10, 2010 "Agency Clients Focused on TV"

• The average "click-though" rate for an online display ad is about one-tenth of a percentage point. Put another way, 84% of people never click on a web ad in an average month.

comScore
Yahoo! News | June 3, 2010 "Publishers see signs the iPad can restore ad money"

• When it comes to in-stream video ads, 15- or 30-second spots are the standard. But the optimum length for a branded video or in-banner video ad is 30 seconds to 1:30

TubeMogul
OnlineMediaDaily | June 4, 2010 "Study: For Stand-Alone Video Ads, Mid-Length Is Best"

• 34% of consumers have turned to social media to complain or pay compliments to brands
• One-quarter use social media to compliment or recommend brands to others
• 38% of adults use social media to express their preferences to influence other people

Harris Poll
SocialMediaDAILY | June 4, 2010 "One-Third of Americans Criticize or Compliment Brands"

• The old principle that stated 80% of your business comes from 20% of your customers will change. The future will be marked by a wider array of revenue sources where no single category would represent more than 40 percent of their business.

Kannon Consulting
RBR/TVBR | June 4, 2010 "The '80/20 Rule' isn't what it used to be"

• In 2014 91% of consumer traffic will be online video, which will include both traditional web video and video-on-demand provided by television providers.

Cisco Systems - Annual Visual Networking Index Forecast
Mashable | June 3, 2010 "Online Video Will Push Internet Traffic to Quadruple by 2014"

• 52% of online users of broadcast TV network content navigate directly to the publisher's main site
• Google is the next largest driver of video-viewing traffic at 39%

Tubemogul/Brightcove study
OnlineMediaDaily | May 6, 2014 "Who's Streaming Video, How Are People Finding It, And How Do The Ads Get Served"

• 85.7% of people say TV commercials have the greatest degree of influence
• 83.4% say television spots are the most "exciting"
• 60.8% agree TV spots are the most "authoritative"

Television Advertising Bureau (US) and Knowledge Networks
WARC News | May 31, 2010 "TV ads still play a unique role in the US"

• 86% of viewers stick with a given channel during the commercials

Council for Research Excellence
Broadcasting & Cable | May 10 ,2010 "Study: Vast Majority of Live TV Viewers Sit Through Commercials"

• The number of social networking initiatives at television stations soared over the last year, with 76% of responding stations integrating social media on their websites and 68% incorporating it into their storytelling.

RTDNA | May 7, 2010 "RTDNA/Hofstra Survey Shows TV Station Involvement on Facebook, Twitter Soaring Over Last Year"

• YouTube, which according to ComScore serves up 40% of all online video, barely move the overall video-usage metric. ComScore reports that YouTube delivered about 11.95 billion streams in February, with an average length of 4.3 minutes. That works out to 850 million hours of video viewing for the month. However, when compared to the 44.16 billion hours of television watched in American homes each month, YouTube's audience share is less than 2% of the total. (Here's the math: 5.13 hours per viewer per day x 286.95 million TV viewers x 30 days = 44.16 billion hours a month).

The Hollywood Reporter | May 2, 2010 "TV viewing in home at all-time high"

• Ad dollars in this year's U.S. upfront are predicted to be up about 20% to $8.26 billion for the four biggest broadcast networks.
   
• Rates advertisers are now paying for last-minute commercial buys are paying 20% to 30% more than they would have in last year's upfront market.

Barclays
Reuters | May 7, 2010 "Less drama, more money in TV dealmaking season"

Agency executives want new and better metrics on which to base their online ad spend including:

BrightRoll survey of executives and media buyers at advertising agencies
Research Brief | May 6, 2010 "Online Video Ad Spending Delivering More Value to Agencies"

• 30% of Canadians feel they’re in financial trouble or financially insecure
• fewer Canadians (43%) plan to rein in discretionary spending over the next 12 months, compared with a year ago (53%).

Boston Consulting data
Globe and Mail | May 3, 2010 "Recession-battered consumers play it safe"

• When Hulu did an experiment giving consumers the choice of ad to watch, either a two-minute ad before an online program or a couple of 30-second ads in the midst of a program, a whopping 88% of Hulu viewers opted for the two-minute ad. A bevy of marketers bought the long-form opt-in ads on Hulu, including Sprint, Capital One, Hyatt, Paramount Pictures, American Express and Columbia TriStar.

Advertising Age | May 3, 2010 "Why Long-Form Ads Are the Wave of the Future"

• 95%t of people still watch television live and, as a result, cannot fast forward through commercials.
   
• While viewers fast-forwarded through about 70% of the commercials in shows they recorded, they still watch the screen to know where to resume play, meaning they are still being exposed to the advertisements.
   
• The ability to record a show and watch it later means consumers are watching more television.

Duke University research
Triangle Business Journal | May 3, 2010 "Duke study: TiVo doesn't hurt TV advertising"

Advertisers need to have a realistic expectation about the amount of exposure and ‘reach’ an average advert will likely achieve on the internet. 

• If there are about 325 million adults in the US, Canada, UK, and Australia and a YouTube video gets 5 million views, that would represent just 1.5% reach in the four English-speaking nations.

Ipsos | May 3, 2010 "How Relevant is The Internet for Video Advertising Exposure"

• The average US home has 2.93 sets per household;
• The the number of people per TV home is 2.5, carrying on the trend of more TVs per home than people.
• 67% of Canadian homes have multiple TV sets (BBM Canada)

Nielsen 2009 Television Audience Report
nielsenwire | April 28, 2010 "U.S. Homes Add Even More Sets in 2010"

• Most banners struggle to achieve click rates in excess of 0.10%. Even within the demographically information rich environs of Facebook, banner click rates are abysmal.
• At Facebook the average click-through rates on the social network are as low as 0.05%.
• Banners are ill-equipped to capture consumer intent data. Typical online banners direct users away from the content they are on to a landing page. There is a large drop off (as high as 99.99%) associated with this process.

MediaPost Marketing | April 27, 2010 "How to Make an Online Banner"

• Marketing campaigns that encourage word of mouth among consumers have a significant impact on sales.
• McKinsey argues that word of mouth is the primary factor behind 20-50% of purchases.
• An individual's direct experience with a brand was found to generate 50-80% of all word of mouth.

McKinsey consulting
WARC News | April 21, 2010 "Word of mouth has a greater impact than ads"

• 57% of primetime TV viewing is done alone

The Nielsen Company
RBR/TVBR | March 26, 2010 "Nielsen issues 2010 TV Upfront facts"

• Online video ads have 65% general recall, compared to 46% general recall for TV ads.
   
• Nielsen recommends that marketers use online and TV advertising in tandem, rather than separately or competitively. Among viewers exposed to the same TV ad on both the online and TV platforms as compared to viewers who saw ads on TV alone, substantial lift occurred in message recall (18%), brand recall (35%), message recall (53%) and likeability (31%).

Nielsen/Microsoft
Marketing Charts | April 21, 2010 "Online Video Ads Beat Regular TV Ads"

• Nearly half the people using NBC's mobile offerings did so while watching coverage on TV.
  
• 39% of the mobile-TV multitaskers used a handheld device to find additional content -- whether athlete biographies or the rules of curling. About 44% appear to have been too lazy to reach for the laptop -- that percentage said a mobile device was easier to use than a computer.

NBC research
MediaDailyNews | April 20, 2010 "NBC Olympics: Mobile Offers Ad Synchronicity, Can Align With TV"

• Other TV networks have found adding content to ad breaks helps viewership. At Walt Disney's ESPN, sports fans are regularly treated to sports news running in tickers at the bottom of the TV screen during ad breaks of programs with news content (games and long-form programs don't have tickers). Viewers keep their eyes on the advertising 81% of the time, says Artie Bulgrin, ESPN's senior VP-research and analytics.

Advertising Age | April 19, 2010 "CNN Marries Content and Commercials to Retain Viewers" (subscription may be required)

• "Every time [Tiger Woods] plays, viewership on TV doubles. That's why the tour wants him back, and the players want him back. He's good for the game, despite his off-course issues. And avid golfers just love to watch him play -- he's an incredible athlete and does things other athletes just can't do. When golf is on TV, and when it's exciting, like it was [during the Masters], our stores are full of people."

--Matt Corey, SVP/ marketing and business development, Golfsmith
MediaPost Marketing | April 16, 2010 "Golfsmith: Improve Your Game ...Guaranteed!"

• "There's a strong link between involvement with programming and attitudes toward advertising."
  
• In a recent national study of 1,121 U.S. adults, found sports fans are about four times more likely to like advertising than non-fans.

--Larry DeGaris, an associate professor of marketing at the University of Indianapolis
Advertising Age | April 12, 2010 "How a 'Fringe' Rerun Could Suddenly Become a TV Event" (subscription may be required)

• While notable U.S. Super Bowl advertisers of the past gave it up this year, a recent study looking at sales results for those that did participate re-emphasized the effectiveness of big-event TV advertising. A study by research company Millward Brown found that Super Bowl advertisers saw "an average sales uplift of more than 11% in the following month. As well, it calculated that advertisers would have had to devote three times their Super Bowl spending on traditional TV ads to get the same result.

The Globe and Mail | April 12, 2010 "We still look to TV for those water-cooler moments"

• The TV business is only 50% ad supported
• Among cable, satellite and telecom TV offerings, 90% of Canadians pay for their TV.

Marketing Magazine | March 30, 2010 "Hulu Still Seeking Money-Making Model"

• New comScore research concludes that viewers will tolerate 6-7 minutes of "total advertising time" during online-delivered TV programs.
   
• When asked about the most important reasons for watching TV online, the answers were first, "Missed an episode on TV" (71%) and second, "Convenience" (57%). A distant third was "Less ads" (38%). Ad avoidance is important to online viewers, but it isn't their sole motivator.
   
• For people who watch both on TV and online, an "online video site" (28%) is already the third most-cited way of discovering new TV shows, following "TV advertising" (59%) and "Friend/family member recommendation" (44%). Related, 28% said that they believed that if they hadn't been made aware of their favourite program online first, they probably wouldn't have discovered it on TV, and therefore would have missed the show entirely. Across all respondents, 20% of shows watched regularly had been watched first online.  

comScore research
Video Nuze | March 29, 2010 "New comScore Research Available: More Ads Tolerable in Online TV Programs"

• At the end of the day, you need a media plan if you are buying time. And that media plan is going to have some sort of measure of "how many," "how often" and "how long."
   
• Nielsen can tell you that people spend 3 ½ hours a month on video, but they can't tell if they are watching TV shows -- because when they talk about video, they are talking about streams. You can create a show with 8 streams or 4 streams, it just matters how many times it is chopped up to put ads in.

TV Board | March 24, 2010 "Media Insights Q&A With Turner Broadcasting's Jack Wakshlag"

• 21% of TV viewers found out about a new show via a social network

comScore Research
Mediaweek | March 23, 2010 "Web Video Audience OK With More Ads, Report"

• Nearly 90% of people said TV was their favourite source for accessing news, with the web on 65.6%, daily newspapers on 62.4%, radio on 52.4%, Sunday newspapers on 35.8% and magazines on 22.6%.

McKinsey consultancy
WARC News | April 9, 2010 "UK consumers find TV ads most entertaining"

• 75% of consumers believe social responsibility is important, and 55% of consumers said they would choose a product that supports a particular cause against similar products that don't.
   
• 70% of consumers are willing to pay a premium for products from socially responsible companies.

Survey from Landor Associates, Penn Schoen Berland and Burson-Marsteller,
Brandweek | March 31, 2010 "Survey: Consumers Prefer Socially Responsible Brands"

• The 24 hour day has consistently given way to 30 hours of daily activity, as consumers multi-task everywhere (home, work, on the go) at any time, while diverting their attentions across multiple media platforms to communicate, gather information and be entertained.

OTX LMX study
MediaPost | March 30, 2010 "Does Anyone Really Know What Time It Is: '30' The New '24' "

• CW is now doubling the amount of advertising online on its Web site, to some 20 thirty-second commercials per one-hour TV episode -- just about the same commercial load as on TV.

TVWatch | March 29, 2010 "CW's New TV/Internet Advertising Plan: If You Can't Beat 'Em, Join 'Em"

• Just 10%of teens said they "like to be ahead of everybody else and try to buy the latest technology as soon as it becomes available," whereas 40% "like to wait and see what other people make of new technology before I buy it."

Microsoft "Young Adults Revealed" study
Adweek | March 17, 2010 "Old is the New Young"

• 75% of respondents indicated they watch certain shows with their children.

• 50% of respondents indicated that they're likely also doing other things while watching television with their children.

Research study by Brunner
Engage:Moms | March 31, 2010 "Are They Really Watching?"

• Television commercials which are paired with in-program product placement deliver higher brand recall (+18%), higher message recall (+21%) and higher likability (+17%).

The Nielsen Company
RBR/TVBR | March 26, 2010 "Nielsen issues 2010 TV Upfront facts"

• Consumers are spending about 3 ½ hours simultaneously surfing the web and surfing television channels - about 3% of total television time.

The Nielsen Co.
BizReport | March 23, 2010 "Three-Screen: 35% increase in media usage"

• 44% of online video is consumed at the workplace (Q409).
  Primetime for online viewing lasts from noon to 6:00 p.m., peaking at 4:00 p.m.
   
• 59% of people use TV and internet simultaneously.

The Nielsen Co.
RBR/TVB | March 26, 2010 "Nielsen issues 2010 TV Upfront facts"

• Nearly all online consumers - 97%- now use online media when researching products or services in their local area.

BIA/Kelsey The User View Wave VII tracking study
NetNewsCheck | March 10, 2010 "Survey: 97% Use Online For Local Shopping"

• 75% of respondents indicated they watch certain shows with their children.

• 50% of respondents indicated that they're likely also doing other things while watching television with their children.

Research study by Brunner
Engage:Moms | March 31, 2010 "Are They Really Watching?"

• Television commercials which are paired with in-program product placement deliver higher brand recall (+18%), higher message recall (+21%) and higher likability (+17%).

The Nielsen Company
RBR/TVBR | March 26, 2010 "Nielsen issues 2010 TV Upfront facts"

• Consumers are spending about 3 ½ hours simultaneously surfing the web and surfing television channels - about 3% of total television time.

The Nielsen Co.
BizReport | March 23, 2010 "Three-Screen: 35% increase in media usage"

• 44% of online video is consumed at the workplace (Q409).
  Primetime for online viewing lasts from noon to 6:00 p.m., peaking at 4:00 p.m.
   
• 59% of people use TV and internet simultaneously.

The Nielsen Co.
RBR/TVB | March 26, 2010 "Nielsen issues 2010 TV Upfront facts"

• Among fans of scripted, prime-time programming, just 6% are ‘online-only’ viewers who either don't subscribe to cable or simply prefer the medium.
• 65% are strictly TV viewers, while the remaining 29% of respondents are cross-platform consumers.
• Most online viewers (71%) watch shows on the web when they have missed a recent episode on TV. And 67% of respondents said they chose the web for convenience.
• While sites like Hulu typically serve around four minutes of ads for every hour of content served, users would be OK with six to seven minutes of ads.

comScore research
Mediaweek | March 23, 2010 "Web Video Audience Ok With More Ads, Report"

• 72% of movie patrons learn about new movies from television ads.

Market Force Information, March 2010
Research Brief | March 22, 2010 "Big Screens Drive Movie-Goer Growth, But Cable and Online Encroaching"

• 29% of males are 50 years of age or older
• Gaining one share point among Boomers is worth the same as gaining 1.3 share points among Millennials. The cohort is that much bigger. And richer.

MediaBizBloggers - Jerry Shereshewsky | February 24, 2010 "Ignoring the Truth"

• 78% of people get their news from a local TV station, representing respondents' most popular choice.

March 2010 study by the Pew Research Center's Project for Excellence in Journalism
TVNewsCheck | March 18, 2010 "IDC: It's Not Broadband or Broadcast"

• Viewers are getting into the habit of going online while watching television, with 10% or more of viewers visiting social networks, searching the web and browsing content during major TV events.

The Nielsen Co.
nielsenwire | March 16, 2010 "Facebook, Google and Yahoo! are Top Sites While Watching Big TV Events"

• 65% of the 100 girls ages 13 to 18 say that when their favourite brand or store has a sale, they tell their best friend or sister;
• 57% say that when they find out about a new trend, they share it with a best friend or sister.
• But only 5% do so via Facebook

Report from Euro RSCG
MediaPost Marketing | March 15, 2010 "Teen Girls: Sisterhood, Not Social Media, Sells"

• What types of content are consumers willing to pay for online? Mostly movies, music, and games, according to a survey of some 27,000 consumers across 52 countries.
   
• Nearly eight out of every 10 respondents -- 79% -- said they would no longer use a website that charges them, presuming they can find the same information at no cost.

The Nielsen Co.
Online Media Daily | March 13, 2010 "Online Video On The Rise"

• 37% of people say that television ads are most helpful in making their purchase decisions

Mercury Media | February 2010 "The Power of Television"

• In the week following the game there were 137 million more conversations about advertised brands than those same brands enjoyed during the pre-Super Bowl period - a 20% increase in word of mouth.

MediaBizBloggers - Ed Keller | March 9, 2010 "137 Million Reasons Why Super Bowl Advertisers Won Big"

• More than 90% of consumers feel that whether or not a company is green is important to their purchase decision.

Fathom Communications research
Marketing:Green | March 10, 2010 "How Green To Go? A Question of Brand Management"

• 79% of users would no longer access a website that charges them

Nielsen survey
MediaDailyNews | February 16, 2010 "Nielsen: Users Won't Pay For Web Sites"

• The average viewer watched 38 hours of Olympic coverage on TV. CTV was the prime beneficiary of this, tripling its average full-day audience versus the preceding five weeks on the channel.

Media in Canada | March 3, 2010 "CUME Day 17, 2010 Crosby's goal gold for ratings" (subscription required)

• Just over 24% of all U.S. homes have a web-to-TV connection, while 5% of adults are watching YouTube and Hulu on their TV screens each week.
   
• While 5% of adults watch web video on the TV weekly, the figure is just 1% on a daily basis.

Leichtman Research Group
MediaDailyNews | March 3, 2010 "Media Trends: Web-to-TV Gains Popularity"

• Heavy marketing from Domino's and Pizza Hut was like a light switch that turned pizza sales from running 5% to 6% below their year-ago levels to 5% to 6% above them in the early weeks of 2010.

Wall Street Journal | March 2, 2010 "Can Pizza Chains Keep Serving It Up?"

• While incidence and sampling of alternative TV platforms has apparently reached mass market proportions, the actual percent of TV content consumed on alternative platforms remains small. Of all the hours internet users say they spend watching TV programs, about 4% of TV time is on a platform other than a TV set – 2% on a PC/laptop and 2% on a handheld – with the vast majority (96%) still consumed via the traditional television platform.

Horowitz Associates
RBR/TVB | February 26, 2010 "Users of new video devices still watch traditional TV"

• According to a Nielsen Company survey conducted in January 2009, forgetting to watch a specific episode when it aired on TV (54%) was the most common reason for watching TV shows online.

Mercury Media | February 2010 "The Power of Television"

• In 2Q 2009, watching TV in the home accounted for 77% of screen time among consumers age 2+, up 1.5% year-over-year. Rather than cannibalize television viewing, emerging video platforms, such as broadband and mobile TV, are complimentary, acting as audience multipliers.

Mercury Media | February 2010 "The Power of Television"

• One in seven people who were watching the Super Bowl and the Olympics opening ceremony were surfing the web at the same time.

The Nielsen Company
The New York Times | February 24, 2010 "Water-Cooler Effect: Internet Can Be TV's Friend"

• The Edelman 2010 Trust Barometer, found that only 25% of people it polled see friends and peers as credible sources of consumer and business information (a decline of nearly 50% since 2008).

Advertising Age | February 22, 2010 "What if Giving Up Your Brand Really Means Giving Up?"

• NBC compared 142 Olympic marketers' commercials -- their Olympic advertising versus their regular TV media plans -- and found there was, on average, 24% higher brand recall, 31% more message recall, and 21% better likability for TV viewers.
   
• For advertisers using Olympic-themed advertising, the numbers were higher than for those Olympic advertisers that didn't. Olympic-themed advertising had 18% higher brand recall, 65% improvement in message recall, and 88% more in likability.
   
• Of those more highly engaged Olympic users, 91% are using TV and internet versus 64% who only use TV. And 81% of combination TV/ Internet users could be found talking about the Olympics versus 57% of people who only watched TV.

MediaDailyNews | February 23, 2010 "Olympic Ads Pay Off For Marketers, NBC"

Broadcaster | February 18, 2010 "Olympics Score Large TV Ratings"

• A recent study by online video analytics firm TubeMogul showed that the 30-second pre-roll causes nearly 16% -- or one in six -- of every viewer to tune away.

TubeMogul
Advertising Age | February 18, 2010 "Pre-Roll Video Ads Still Hated, Here to Stay"

• Kellogg upped spending in 2009 -- to an estimated $1.1 billion globally. The company last year spent 9% of its $12.6 billion in global net sales on advertising, higher than the 7.2% of net revenues Kraft noted earlier this week.

MediaDailyNews | February 17, 2010 "Kellogg Increases 2010 Ad Spend, Triples Social Media"

• Movie trailers airing in the Olympic opening ceremonies, were 14% more effective in driving consumers' "intent to view" over movie trailers that ran in more typical broadcast and cable-TV programming, according to NBC, citing Nielsen IAG data. Ads from a collection of retailers running in the opening ceremonies proved to be 39% more effective at generating brand recall, 56% more effective at driving message recall and 46% more effective at driving likability.
   
• A collection of auto ads that ran during the Vancouver opening ceremonies saw brand recall increase 41% over auto ads that ran in more typical TV programming. The auto ads saw message recall increase 67% in the Olympics opening ceremonies, while likability was raised 49%.

Advertising Age | February 16, 2010 "NBC: Ads During Olympics Beat Those on Regular TV"

• "The great thing about the Olympics is that it's the No. 1 sport for interest among women, and 76% of American households watch it. So it's the perfect place for P&G to be."

Procter & Gamble Co.
Advertising Age | February 16, 2010 "Why P&G is Bringing 18 Brands Together for Olympics Push"

• After the Audi Green Police ad ran, traffic to the 2010 Audi A8 pages climbed 127% while traffic to the 2010 Audi Q5 Hybrid  jumped 64%.

RBR/TVBR | February 12, 2010 "Super Bowl ads drove auto activity online"

• Half the women in Canada are watching TV at some point with a laptop in front of them, 70% are on Facebook, and 65% use some sort of wireless device in the living room at some time.

Marketing Magazine | February 11, 2010 "Canwest charts difference between TV 'viewing' and paying attention"

• Of 69% of online shoppers who are social media users, 56% have chosen to "friend," "follow" or "subscribe to" at least one store. But they are selective, 61% of this group is connected to fewer than five companies. Another 21% is made up of more serious shoppers who follow between 6 and 10 stores, while just 18% is hardcore enough to have friended more than 10.

ForeSee study
MediaPost Marketing | February 9, 2010 "Facebook, Victoria's Secret Big With Online Shoppers"

• The number of people who view their friends and peers as credible sources of information about a company dropped by almost half, from 45% to 25%, since 2008.

Eldeman Trust Barometer
Advertising Age | February 8, 2010 "In Age of Friending, Consumers Trust Their Friends Less"

• Allowing online viewers to choose which ad they would like to see results in cluck-through rates that are 106% higher than pre-roll ads. Plus, online ad-recall scores were 290% higher than pre-rolls.

Publicis’ VivaKi research
Adweek | Feburary 4. 2010 "Hulu's 'Ad Selector' Could Set Web Video Pace"

• Brands which advertise in the Super Bowl are rewarded with a 15% increase in word of mouth.
• When you consider that it has been estimated that a word of mouth conversation is worth 50 cents, there is a considerable amount of "social value" being generated, above and beyond the impact the ad has on an individual viewer.

MediaBizBloggers | February 4, 2010 "Super Bowl Sunday -What Drives Word of Mouth Success for Advertisers?"

• The great majority of households (9 out of 10) say they will be watching Super Bowl XLIV at home or at a friend’s or relative’s house instead of watching it from a restaurant or bar.

The Nielsen Company
RBR/TVBR | February 2, 2010 "9 in 10 will watch Super Bowl @ Home"

• 33% of respondents said green marketing was more effective than their normal marketing efforts

Environmental Leader and MediaBuyerPlanner Green Marketing study of marketing professionals
Research Brief | January 4, 2010 "Green Marketing More of a Trend Than a Fad"

• TV spots produced "aided next-day recall" that was three times higher than radio ads, five times higher than with online display ads, and a lesser 1.4 times greater than online video ads.

TV Day: Innerscope Research study
MediaPost MediaDailyNews | January 28, 2010 "Study: TV Beats Radio, Web For Ad Recall"

• Kids ages 8 to 18 have increased the amount of daily TV content they consumer by 38% from 2004 to 2009

Kaiser Family Foundation
Research Brief | January 27, 2010 "Kids Pack 10 3/4 Hours of Media Content Into 7 1/2 Hours Every Day"

• 77% of boomers chose watching TV as a favorite media-related activity

The most recent survey from Deloitte on Americans' media habits, conducted in September and October 2009
Adweek | January 27, 2010 "Boomers Log Some Serious TV Time"

Where people would most want to watch mobile TV programs:

SOURCE: Frank N. Magid Associates survey for Open Mobile Video Coalition

Multichannel News | January 25, 2010 "TV Behind the Wheel"

• Despite their heavy use of texting for socializing, teens are more likely to make purchases influenced by traditional channels like TV commercials (62%), catalogs (55%) and email (36%).

Research conducted by ExactTarget in collaboration with the Center for Media Design
MediaPost's Engage:GenY | January 22, 2010 "The Fluid Nature Of Gen Y's Media Habits"

• 69% of Canadians say ads play an important role in consumer spending

Ipsos Reid poll commissioned by the Institute of Communication Agencies (ICA)
Media In Canada | January 22, 2010 "Can ads save the economy? Consumers say yes?" (Subscription required)

• 41% of Super Bowl viewers said they would re-watch the spots online on websites like AOL, Yahoo and YouTube.

Survey by Venables Bell & Partners in San Francisco
The New York Times | January 21, 2010 "For Super Bowl XLIV Advertisers, Synergy Is the Name of the Game"

• 51% of viewers enjoy the Super Bowl more for the ads than the game
• General recall for ads airing in the 1st quarter of the game averaged 69% for the last three Super Bowls. By the 4th quarter it slipped to 58%
• Likeability for ads in the 1st quarter averaged 40% falling to 25% by the 4th quarter
• Recall increases an average of 31% for ads that air on both TV and the web

Nielsen viewer survey
Adweek | January 20, 2010 "Super Bowl's Ads More Exciting Than the Game?"

• The leap in web traffic for Super Bowl advertisers for the 2009 game was up an average of 63%

Nielsen
MediaDailyNews | January 20, 2010 "Nielsen: Super Bowl Ads Drive Web Traffic"

•  Kids aged 8-18 are marinating in media more than ever – an average 7 hours 38 minutes daily. And thanks to their ability to multitask, they're being typically being exposed to 10 hours and 45 minutes of media in one form or another.

The Kaiser Family Foundation’s Generation M: Media in the Lives of 8-18 Year olds
RBR/TVBR | January 20, 2010 "Kids are ravenous for media"

• 70% of women said they are considering which big ticket purchases they would like to make in the future. Fifty percent of women said they expect to make a major purchase within the next year or two.

Corus Entertainment's 'Her Report'
Media In Canada | January 13, 2010 "Corus 'Her Report' signals women not yet ready to spend" (subscription required)

• More than half, 55%, of Canadians said they were planning to buy a mobile phone in the next six months. That's increased from 19% from the same study done last year.

Global Telecoms Insights study from research firm TNS
Marketing Magazine | January 12, 2010 "Canadians Eager to Upgrade Their Cellphones: TNS"

• 81% of moms have visited a brand's web site for more information
• 65% have signed up to receive a newsletter from a brand

MomConnection study
MediaPost Marketing | January 11, 2010 "It's Personal, Not Social"

• 42% of online video consumption occurring during the day, when most people are at work.

Nielsen
TVNewsCheck | January 8, 2010 "TV Still Leads A Changing Viewing World"

• 58% of men and 41% of women actively surfing the HD channels for something to watch when they first turn on their set.

Multichannel News | December 12, 2009 "Mixed Picture: HD Penetration UP, But Viewer Confusion Persists"

• Sports fans engage in an average of 74 brand-related conversations each week – one-third more than the average.
• 52% majority of sports fans say their conversations lead to purchase intent.
• After the 2008 Super Bowl, advertisers enjoyed an appreciable increase – 16% – in daily WOM levels.
• Following the 2008 Super Bowl, 23% of advertiser's WOM was driven by television commercials alone – a rise of 92% since before the big game day.
• Winter Olympics fans are also nearly two times more likely to be consumer influencers, qualifying as catalysts in nearly every major advertising category.

Keller Fay Group
MediaBizBloggers | January 7, 2010 "Playing the Game: Why Sports marketing Scores Points for Brands"

• A new poll from Ipsos Reid shows that while most Canadians were at least somewhat affected by the recession in 2009, many hold a positive outlook for the year ahead.

   

• Approximately two-thirds of those polled described their personal financial outlook for 2010 as "bright."

Marketing | January 5, 2010 "Ipsos Poll Shows Hope for 2010"

• In the U.S., consumers purchased 2.6% more chocolate than in 2008. U.K. chocolate lovers bought 5.9% more chocolate this year. In China, chocolate confectionery sales rose 18%, and in the Ukraine, 12%. Argentineans ate 1.8% more, and in Belgium, which claims it produces some of the world's finest, sales gained by 3.2%.

Mintel
MediaPost News Marketing | December 30, 2009 "Despite Economy, Chocolate is Non-Negotiable"

• Watching large-screen TV is still the favourite means for viewers. 86% prefer watching on TV -- live, DVR or on demand. Less than 10% prefer watching the same content online.

Deloitte's 2009 State of the Media Democracy survey
MediaDailyNews | December 15, 2009 "Recession's Silver Lining: TV Usage On The Upswing"

• A 2009 Nielsen-funded study by the Council for Research Excellence found that bringing an HD set into the home “increased viewing by 6% to 7%.”

Multichannel News | December 12, 2009 "Mixed Picture: HD Penetration UP, But Viewer Confusion Persists"

• Loud advertisements cause 61% of viewers to have a negative perception of the product; 38% say they are less likely to pay attention to the ad; and 23% change channels to avoid them.

Harris Corporation, research conducted by Wakefield Research
RBR/TVB | December 16, 2009 "Loud ad ban may be doing advertisers a favor"

• 46% of viewers become aware of new TV content from TV ads.

Knowledge Networks report, How People Use Video Navigation
Research Brief | December 16, 2009 "TV Ads, WOM Top Sources For Video Viewing Choice"

• When it came to what does influence holiday shoppers, coupons emerged as the most influential, with 45% of consumers citing them. Word of mouth and advertising inserts influence 27% of consumers, while broadcast TV and newspapers influence 23% and 22% of shoppers, respectively.

Retail Advertising and Marketing Association
Advertising Age | December 15, 2009 "In Holiday Retail Sales, the Best Ad Doesn't Always Win"

• 83% of consumers ranked TV ads among the top three media that influence their purchasing decisions

Deloitte's 2009 State of the Media Democracy survey
Reuters | December 15, 2009 "Americans turn to TV as recession hits spending"

• 66% of consumers said they watch TV and surf the web simultaneously -- with 85% of those online while watching TV, searching for something they just saw on the air

Schneider Associates, IRI and Sentient Decision Science, Most Memorable New Product Launch Survey
Adweek | December 13, 2009 "KFC Grilled Was Most-Recalled '09 Launch"

• Without a doubt, consumers of all ages spend the majority of their video time (nearly 99%) in front of the television
   
• P2+ spend 31 hours and 19 minutes with traditional TV every week; 4 hours and 6 minutes using the internet; and just 22 minutes are spent watching video on the internet.

Nielsen's A2/M2ä Three Screen Report
nielsenwire | December 7, 2009 "Three Screen Report: TV Remains Strong as DVR and Online Video Show Most Growth"

Past numbers