Turner Pushes 'TV Everywhere' With 2 Dedicated Sites
MediaPost Daily News | July 29, 2010
Offering a hint that networks may have another tactic in mind to garner some incremental ad revenue while participating in a "TV Everywhere" program, Turner has launched two dedicated sites that allow consumer access to shows.
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New Lease on Life For an Old Genre
TVNewsCheck | July 29, 2010
Networks, media buyers and others who follow soap operas believe it will live on as a part of major broadcast network TV for years to come. Advertisers like the shows for their tight focus on female consumers, which is yielding significant viewership and commensurate ad revenue.
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ESPN, Comcast May Battle For P&G Olympic Dollars
MediaPost Daily News | July 29, 2010
Maybe upping the stakes a bit as an expected Comcast versus ESPN battle looms for rights to future Olympic games, the winner can be expected to receive a bounty of ad dollars from Procter & Gamble.
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Google TV Ads Pay Off for Summer Hits
MediaPost Daily News | July 28, 2010
Google TV Ads is pitching Don Draper as a sterling opportunity for advertisers using its online-auction system to meet up with upscale viewers.
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Wealthy Viewers Are Back This Summer. Do They Still Matter?
MediaPost TV Watch | July 27, 2010
"It's not just demos. It's what I'll call target ratings - ratings among people who are heavy soft drink users or people who are going to buy a car in the next three months. That's the kind of specificity they want."
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Big Ideas Prove Key to Sponsorship Success
WARC | July 27, 2010
"Our worldwide FIFA World Cup activation was a tremendous success, bringing Coca-Cola to billions of consumers across cities, across towns, villages and living rooms the world over."
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Behavioural Economics Helping Marketers Better Understand Consumers
Advertising Age | July 26, 2010
"These are just new ways of understanding how and why people make decisions. And it's just smart marketing to understand them and use them."
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Tweeters Star In Wheat Thins TV Ads
MediaPost Marketing Daily | July 26, 2010
Kraft Foods/Nabisco Wheat Thins will take social media marketing integration to a new level this week, when it debuts the first of at least two 30-second national TV commercials featuring consumers who have tweeted positively about the brand.
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TV the Winner in 2010
ABC (Australia) | July 26, 2010
This election is, above all, a tribute to the power of television. For one thing, the debate was hastily shifted to 6:30 pm because someone realised the entire country would watch MasterChef instead - for a real contest. More importantly the two biggest issues - tax and IR - were decided by TV advertising, and by the way demonstrated that the best TV ads are those that are not paid for by political parties.
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McGraw-Hill Airs 24% Hike In Broadcast Revs
MediaPost Daily News | July 26, 2010
McGraw-Hill is riding the strong financial train among media companies' broadcasting operations. Broadcast revenues rose 24% to $25.3 million - all from higher national, local and political advertising - during the second quarter pf 2010.
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