News Updates
Study: Viewers Seek TV Info on Social Media
Broadcasting & Cable | May 21, 2013
The research revealed that social media-fueled show discovery uniquely and positively impacts live tune-in, with viewers significantly more likely to watch a show premiere on live TV when that show is discovered via social media.
When News Twists In The Wind, TV Show Up Faster & With More Detail
MediaPost TV Watch | May 21, 2013
There’s been a lot of talk about the possible demise of local TV stations. But in times of disasters - manmade, acts of God, or otherwise - everyone still knows where to turn, even if they have seen it before, real or otherwise.
Consumers Warm Slightly To Cable But Still Prefer Satellite And Telco Video: Study
Deadline | May 21, 2013
Subscribers gave cable, satellite, and telco video providers the highest overall satisfaction score ACSI has seen in the 13 years it has measured the public’s feelings about subscription TV.
Pay TV Can Compete in More Homes Using OTT
videonet | May 21, 2013
Dual subscription households, where consumers subscribe to a main (traditional) TV package but also to a smaller and cheaper online offer that complements it, are going to grow, but this will not lead to cord cutting and will actually give Pay TV operators the opportunity to become the second subscription in existing Pay TV homes.
Viewers Start to Embrace Television on Demand
The New York Times | May 20, 2013
Some television networks are big believers in the technology because it can help partially piece back together their splintered audiences and protect their advertising revenue. Fast-forwarding can be, and often is, disabled by the cable providers, giving advertisers confidence that their commercials are being seen.
Ads On YouTube Grow But TV Ads Considered More Effective
Biz Report | May 20, 2013
In terms of ad effectiveness, just 8% believe online video ads are more effective than television ads, while 35% believe ads on television are more effective than online video ads.
10 Reasons Why Advertisers Shouldn’t Underestimate Connected TV Audiences
The Wall | May 20, 2013
As viewers transition from traditional devices to connected platforms, the TV industry is undergoing a major shift. Connected TV offers a new world of opportunities for brand advertisers to engage with viewers and immerse them in a one-of-a-kind brand experience, and smart advertisers can and should make the most of this new audience.
Cable is Dominant Force across TV, Internet, Social, Mobile Screens: CAB Study
Multichannel News | May 20, 2013
“While there has been a perception that cable brands were well-followed on the Internet, mobile and social media, our ability to quantify their collective size per screen and on combined screens has been a real eye-opener among our customers,” said CAB CEO and president Sean Cunningham in a statement. “It’s clear cable owns the primary media relationship with the U.S. consumer by a wide margin.”