Studios, Cablers Launch $30M Movies On Demand Effort
MediaPost Marketing Daily | March 18, 2010
A consortium of Hollywood studios and cable companies is launching a $30 million TV, print and online campaign under the theme "The Video Store Just Moved In," showcasing the ease with which digital cable customers can view the movies via their set-top boxes.
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Kantar Media 4Q: Ad Spend Down 6%, '10 Sees Growth
MediaDailyNews | March 17, 2010
Jon Swallen, senior vice president of Research at Kantar Media, states: "The advertising recession began to ease in the final two months of 2009 and preliminary figures from the first quarter of 2010, when compared against the abyss of a year ago, indicate many sectors are experiencing growth."
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Olympic Sponsors Spend Big on Paralympics Too
Marketing | March 17, 2010
"There are more television hours than Torino had for their winter games, five countries are participating for the first time in the Paralympics, and there are more media covering the Paralympic Games then we've seen in the past."
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TV Remains Most Influential Platform in India
WARC | March 16, 2010
Overall, 92% of participants regarded television as being their preferred form of entertainment, a total that reached 58% for newspapers, either in print or online, 48% for cinema, and 18% for radio.
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NBC, Dr Pepper Manage to Blur Commerce, Content Even More
AdAge | March 16, 2010
The day when commercials are indistinguishable from the programs they support finally arrived -- just before 10 p.m. Eastern last Thursday night. That's when an ad for Dr Pepper ran after NBC's sitcom "30 Rock," making use of recurring character Dr. Spaceman.
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Woods' Return to Golf at Masters Could be Long-Awaited Boon to Loyal Sponsors
Canadian Business | March 16, 2010
"Nike can probably imagine nothing better than Tiger coming back, withstanding the pressure of everyone watching him and winning. This is going to be a heavily photographed, heavily videotaped, heavily YouTubed appearance. Tiger's Nike hat, Nike shirt and Nike ball are all going to get a lot of visibility."
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Univision Nearing World Cut Sellout
Broadcasting & Cable | March 16, 2010
Univision Communications is nearing the final stretch of its 2010 FIFA World Cup sales efforts. "We are past 90% in sales," said David Lawenda, president advertising sales, commenting on the month long global soccer competition, which begins June 11 in host nation South Africa.
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Master to Tee Off in 3-D
MediaPost Daily News | March 16, 2010
Augusta National Golf Club, hidebound to tradition in many ways, has struck a deal with Comcast to offer the Masters golf tournament in 3D. The broadcast marks the first sports event available in the home on the new 3D-capable TV sets.
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Burger King, Sprint Production Co. Moving Into TV
MediaPost Marketing Daily | March 16, 2010
MDC Partners, the holding company whose portfolio spans from direct mail to crafting ads for Burger King, is moving into TV production. The company has formed a quasi-studio that already has a show lined up on Bravo.
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Confidence Up in March, Consumer-Driven Recovery Could be Next: TNS
Marketing | March 15, 2010
Despite feeling better about the future of the economy, Canadians are still hesitant when it comes to major purchases, according to TNS Canadian Facts.
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Upfront Posturing Has Early Start
Adweek | March 15, 2010
Leslie Moonves isn't the lone network executive forecasting a strong upfront market this year - the CEO of CBS is just the only one predicting it publicly.
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Advertisers Want Dudes to Wash Like a Lady
CTV.ca | March 14, 2009
The men's grooming industry, which supplies personal wash, hair care and deodorants to the manly masses, is in a state of rapid arms escalation, with 2010 expected to be its biggest year ever for product launches aimed at dudes.
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New DirectTV Ads Dish it Out
BrandWeek | March 14, 2010
Until now, DirecTV’s ads have promoted its picture quality and used a creative motif in which actors like David Spade and Kathy Bates re-enact famous scenes from their movies to break the fourth wall and make a direct plea to viewers. But Paul Guyardo, chief sales and marketing officer for DirecTV, said it was time to change course.
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