ABC: Viewers Asked To Create 'Lost' Promos
MediaPost Daily News | March 11, 2010
With fans already creating their own "Lost" entertainment online, ABC has decided to jump into the act. The network is setting up a contest for fans to create their own TV promo for the show.
Read the whole story...
Fox Trials Addressable Ads on VOD
Cartt | March 10, 2010
Fox Cable Networks will trial BlackArrow's advanced advertising system across the video-on-demand content of its FX, National Geographic Channel and Speed channels.
Read the whole story...
Samsung: Innovation Sells in a Recession
Brandweek | March 10, 2010
Samsung CMO Sue Shim explains why a downturn is actually a good time to launch pricey, but innovative products. (Samsung's 3D LED TVs start at $1,700.)
Read the whole story...
Local TV, Radio Ad Market Poised To Rebound: May Top $34 Bil By 2014
MediaPost Daily News | March 10, 2010
Media forecaster BIA/Kelsey says local advertising revenues for television and radio will reach $34.3 billion in 2014, up from $29.9 billion in 2009. That's a 2.8% compound annual growth rate.
Read the whole story...
Yahoo Gets Hockey Night in Canada
Marketing | March 10, 2010
Yahoo Canada and CBC Sports have struck a partnership site that will see the web portal stream Hockey Night in Canada's NHL broadcast live, as well as host other HNIC content.
Read the whole story...
CarProof Hits the TV Screen
24-7 PR | March 10, 2010
CarProof, a Canadian vehicle history report company, has made the choice to bring their services to the public eye using the power of television commercials.
Read the whole story...
Sony to Begin Worldwide 3D TV Launch in June
PCWorld | March 09, 2010
Sony will begin selling 3D TVs in Japan on June 10 and worldwide at about the same time. A firmware upgrade to its PlayStation 3 console that adds 3D support and other 3D-compatible home electronics products will also be available to coincide with the television launch.
Read the whole story...
Marketers Show It Makes Sense To Spend Dollars During NCAA March 'Adness'
NYSportsJournalism.com | March 09, 2010
From 2000-2009, more than 280 different marketers spent $4.55 billion in ads on network TV during March Madness, including $589 million on CBS in 2009.
Read the whole story...
‘Mad Men’ Dolls in a Barbie World, but the Cocktails Must Stay Behind
New York Times | March 09, 2010
The dolls are part of a strategy to gain additional exposure for the 1960s era show and build longevity for the brand.
Read the whole story…
Google Searches on Your TV?
The Wall Street Journal | March 08, 2010
Google is testing a new service with Dish that allows users to search content from Web videos and personalize a lineup of shows, WSJ's Jessica Vascellaro reports.
Watch the video report...
Oscar Telecast Draws 5 Million More Viewers
AdWeek | March 08, 2010
ABC's Academy Awards telecast Sunday night drew an average 41.3 million viewers, 5 million more than last year, making it the most-watched (non-sports) entertainment telecast in five years, according to the Nielsen ratings released by the network.
Read the whole story...