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41% of Super Bowl Viewers to Look up Ad Info During the Game
MediaPost VidBlog | February 03, 2012
A just-released study from the Interactive Advertising Bureau surveyed online users about their plans for the game and found that 41% say they will use their computers during the game itself for “something related to the ads.”
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Super Bowl XLVI Ads Get Counted In Real-Time
MediaPost Online Daily | February 03, 2012
Involver has created a near-real-time ad meter that will tally votes on Super Bowl XLVI ads from sites across the internet.
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Super Bowl Ad Sneak: Preview Seinfeld, Ferris, 'Hunger Games' and All the Rest (Video)
The Wrap | February 02, 2012
From the "Hunger Games" trailer to Ferris Bueller's return to ten maddeningly enticing seconds of "The Avengers," here's what's out there in terms of Big Game ads so far.
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Forecast: Network CPMs Hiked 8%, Media Stocks Up
MediaPost Daily News | February 02, 2012
Media stocks will gain "positive sentiment" in the coming months from expected strong national TV upfront pricing for spring's upfront advertising market.
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How To Interact During Super Bowl Interactive Ads
Multichannel News | February 01, 2012
With an estimated 60% of viewers holding their smartphones and tablets close at hand, and at least one-third of the commercials “Shazamized” for the two-screen experience, SB XLVI will be a crucible for interactive advertising.
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Super Bowl: Viewer Gender Gap Is Narrowing
The Wrap | February 01, 2012
It may be time for Madison Avenue to reconsider all those car and beer ads run during the Super Bowl. Sports Business Daily crunched Nielsen Media data and found that the divide between the number of women who watch the big game vs. men is getting smaller.
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Stats Entertainment: Super Bowl Romps in View Totals and Ad Spending
Broadcasting & Cable | February 01, 2012
Every year, Nielsen and Kantar Media offer up a treasure trove of interesting pre-Super Bowl data surrounding ad buys in the big game. Here is a gleaning of some fascinating media factoids.
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Pregame Blitz For Super Bowl Ads
Chicago Tribune | February 01, 2012
For a marketer, "the Super Bowl is really not a game on a Sunday afternoon anymore," said Brian Thomas, general manager of brand marketing at Volkswagen of America. "The Super Bowl is almost a three-week PR and social media campaign, and you have to think of it that way."
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Dual Screen Viewing is Good News for TV, Says Conference
Televisual | February 01, 2012
There is still no substitute for the power of TV advertising, and broadcasters have stayed relevant through creating compelling digital channels and catch-up services.
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Networks, Agencies Unveil Solution For VOD Ratings, Say It Will Help Demand
MediaPost Daily News | February 01, 2012
The approach mathematically models what the audience composition of VOD audiences are by comparing actual VOD “transaction” data from Rentrak with linear TV demographic data from Nielsen for the same TV shows.
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WARC Outlines Ten Key Trends for 2012
WARC | February 01, 2012
The rise of newly affluent consumers, product localisation and "orchestrating" multi-channel ad campaigns are among the key challenges for brand owners in 2012.
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Marketing to Young Fans on Their Technology Level
The New York Times | January 31, 2012
The founders of the Whistle have a single aspiration: create an ESPN for kids. “They’re reaching a younger demographic that we don’t normally go after, and it’s got good messaging that we wanted to embrace,” said Jon Miller, the president for programming for the NBC Sports Network. “And the N.F.L.’s decision reinforced that we made the right call.”
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BSkyB to Start Online-Movie Service Rivaling Netflix
Bloomberg | January 31, 2012
British Sky Broadcasting Group will start an Internet-television service to gain new customers outside its traditional satellite offering after winning fewer TV clients in the second quarter than estimated.
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TV Viewers Say Portrayal of Age is 'Not a Priority'
BBC News | January 31, 2012
TV viewers are largely satisfied with the portrayal of different age ranges in the media, a study by the Creative Diversity Network (CDN) has found.
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Super Bowl Ads Score $4M
MediaPost Daily News | January 31, 2012
Current reports suggest that TV advertisers are paying anywhere from 13% to 29% price increases for a TV commercial in the upcoming Super Bowl versus a year ago.
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Turning Chatter Into Cash, USA Generates Revenue on Social TV Platform
Broadcasting & Cable | January 30, 2012
Being able to engage a show's fans via social TV is "a gigantic step forward" for advertisers, says John Lisko, executive communications director at Saatchi & Saatchi, Toyota's ad agency. "Where we have meaningful integrations with content we will see a higher lift in ad recall awareness engagement with our advertising than we would have seen otherwise."
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Comcast CEO Looking to Expand Global Reach
The Philadelphia Inquirer | January 29, 2012
"The new technologies make it a flat world," Comcast CEO Brian Roberts said. "If you have the content and you have the technology and you have the scale . . . and you have the brands and the credibility, there are tremendous opportunities."
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Comcast and NBC News Pledge $2.7M for Museum of Broadcast Communications
TV Newser | January 29, 2012
NBC News and WMAQ will donate historic artifacts and video clips to the museum, which will encompass both the television and radio industries. Comcast will donate up to $500,000 in 30-second advertising spots to promote the museum every year.
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Comcast’s Bet on NBCU Begins to Pay Off
Financial Times | January 29, 2012
The deal, which closed a year ago this week, is still in its early stages. Yet there are already signs Comcast is applying the same strategic acumen to its new content assets that helped make it the largest cable operator in the U.S.
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HBO Leads TV Winners at SAG Awards
Broadcasting & Cable | January 29, 2012
HBO led the way at the 18th Annual Screen Actors Guild Awards Sunday night, nabbing five of the nine TV awards.
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Giants, Patriots Fans Are Well Known To Consumer Marketers
The Star-Ledger | January 29, 2012
According to Scarborough Sports Marketing, 42 percent of Giants fans have household incomes of $100,000 or more, and 9 percent have incomes of $250,000 and up. That makes them wealthier than the Patriots. Only 34 percent of New England fans have incomes of $100,000 or more, with 5 percent at $250,000 or more.
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Making Sense of the Connected TV Craze
Venture Beat | January 28, 2012
After the dust of CES has settled and the hangovers have worn off, it is clear that connected TV, while not a new phenomenon, is poised to make major headway as 2012 progresses. Here are five pieces of the puzzle that are worth keeping an eye on this year.
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