|
Media Buys: DDS, Cablevision Report Big e-Business Increases
MediaPost Daily News | September 18, 2009
There is continued growth for electronic transactions in the TV industry with cable TV networks. A system from Donovan Data Systems and Cablevision Advertising Bureau - eBusiness - has seen a sevenfold increase since its launch in June.
Read the whole story...
Teletoon Shows Moxie in First In-Show Integration
Media in Canada | September 18, 2009
One of MGA Entertainment's newest doll lines, Moxie Girlz, is getting an on-air boost as Teletoon incorporates the product into its latest tween-targeted comedy series.
Read the whole story...
Ottawa Orders New Hearings in TV Fee Flap
Toronto Star | September 18, 2009
The federal government has signalled that it will be the final judge of whether Canada's conventional broadcasters would be allowed to charge cable and satellite companies a fee to carry their signals.
Read the whole story...
TV Chief Donna Wolfe Exits UM
AdWeek | September 17, 2009
After putting in 13 years as the senior national television buyer at Universal McCann, Donna Wolfe is leaving the agency. Effective immediately, Wolfe"s duties will be divided between co-evps of national broadcast Dani Benowitz and Catherine Warburton.
Read the whole story...
The Score and P&G Get Drafted
Media in Canada | September 17, 2009
"Drafted is in line with our goal of developing signature, short-form content," says Lynch. "Based on our proprietary research of what viewers want, and when and where to capture their attention, we have interwoven the show into the target's regular habit of watching sports news and highlights. We created smaller, packaged doses of reality TV more suitable to the target's viewing habits and immersed Gillette brand messaging within the content."
Read the whole story...
TD Canada Branches into CBC Prime Time
Media in Canada | September 17, 2009
The move, a first for CBC TV, has shots of a TD branch integrated into the background scenes of new Little Mosque on The Prairie, Being Erica and Heartland eps.
Read the whole story...
Bewkes: C3 Metric Motivates 'TV Everywhere' Advertisers
MediaPost | September 17, 2009
Nielsen said last week it is developing a system to produce a C3 rating for the online streaming of a show. It would then add that figure to a show's TV performance and get a combined, single C3 rating for the two platforms.
Read the whole story...
Disney CFO Optimistic About TV Market
MediaPost Daily News | September 16, 2009
Walt Disney Co. sees some hopeful indications - but not clear-cut signs - that the TV advertising market is improving.
Read the whole story...
Rogers Sends CRTC "No Fees" Notice
Media in Canada | September 15, 2009
On the coattails of Canadian networks CTV and Global announcing the launch of a new fee campaign this week, Rogers has filed a submission with the CRTC in advance of the November hearing. The submission opposes the nets' move and pegs fee-for-carriage as "an unnecessary bailout" for over-the-air broadcasters.
Read the whole story...
Cablevision Bows Interactive TV Ads
Multichannel News | September 15, 2009
Cablevision Systems is launching an interactive TV advertising service called Optimum Select that will let viewers request coupons, product samples or video-on-demand segments by pressing the "select" button on their remote controls during 30-second local ads.
Read the whole story...
Monday Night Football Opener is Cable's Top 2009 Telecast
Multichannel News | September 15, 2009
ESPN kicked off the 40th season of Monday Night Football in a big way. The twinbill's opener, matching the Buffalo Bills against the New England Patriots, scored cable's biggest audience of 2009 to date, while the nightcap, pitting the San Diego Chargers versus the Oakland Raiders, tackled the medium's second-largest live audience and third biggest overall.
Read the whole story...
Online Digital TV Success Presages Move to TV Sets
Ipsos News Center | September 15, 2009
According to findings from Ipsos MediaCT"s MOTION study, awareness and usage of many digital video websites increased in recent months, with strong consumer acceptance of ad-supported video content.
Read the whole story...
HGTV Canada Unveils New Acquisitions
Media in Canada | September 14, 2009
On the heels of its announcement that Canwest Broadcasting programmer Emily Morgan is to oversee HGTV Canada, replacing Anna Gecan, who last month jumped to the channel's US counterpart, HGTV has unveiled its fall '09 schedule with four new original series and three newly acquired series targeting the 25 to 54 demo.
Read the whole story...
Multitasking at Home: Simultaneous Use of Media Grows
Nielsenwire | September 14, 2009
What we have found to date is that despite the initial presumptions and fears of some, media consumption has actually increased. Each of the three screens has its benefits and people are using them as complements, not as substitutes, for one another.
Read the whole story"
New Kid Content Co Wants to Play with Brands
Media in Canada | September 14, 2009
Omnicom alum Michael McLaughlin and veteran kids animation producer Kevin Gillis & co are joining forces to launch a prodco in Toronto with a focus on creating advertiser-supported content.
Read the whole story...
CRTC Turns Down Slice
Media in Canada | September 14, 2009
The CRTC has turned down a bid by Slice to reduce its annual Cancon requirements to 60% from the current 82.5%.
Read the whole story...
Carriage Fee Fight is on the Air
Toronto Star | September 14, 2009
Canada's three biggest broadcasters - CTV, Global and CBC - have temporarily set aside their competitive rivalry and joined forces to launch a national campaign designed to win over public opinion in their ongoing fight to collect fees from cable and satellite companies.
Read the whole story...
Multicamera Comedy Primed for Comeback
The Hollywood Reporter | Sept 14, 2009
Multicamera comedies are hotter than they have been in years. They dominated early pitch sales in the summer, sparking heated bidding and landing major commitments.
Read the whole story"
Fall TV Marketing Campaigns Get Wild
Variety | September 14, 2009
Networks pull out the stops to get good starts. The No. 1 thing that drives viewers to programs is on-air (promotion), the second is word of mouth.
Read the whole story"
GM Ad Promises Satisfaction Guaranteed
Marketing | September 14, 2009
The troubled automaker will allow new car buyers to return their vehicles within two months of purchasing them for a full refund if they"re not satisfied.
Read the whole story...
Hoping to Reverse the Online Video (Cash) Flow
Broadcasting & Cable | September 14, 2009
Everyone talks about how to monetize TV shows on the Web, but studios and networks are experimenting with moving Web video in the opposite direction.
Read the whole story...
Survey: TV is Top Source for Local, National News
Broadcasting & Cable | September 13, 2009
Television remains the dominant source for national and local news, beating out the internet and newspapers, with TV stations cited as doing the most to "uncover and report on important local issues."
Read the whole story...
Freak Week: Sins of the Flesh and Other (Ad-Related) Perversions
AdWeek | September 13, 2009
Clothing was optional on AdFreak over the past few weeks, as advertisers in Europe and America took advantage of the last of the warm weather to disrobe with abandon.
Read the whole story...
|