Reported Media

TV

2450

2553

2593

2827

2964

3014

3241

3299

3393

3102

share

35.5%

36.4%

36.1%

36.9%

36.6%

35.2%

35.2%

33.9%

33.3%

na%

Dailies

2581

2501

2510

2529

2611

2659

2635

2572

2489

2030

share

37.4%

35.7%

34.9%

33%

32.2%

31.1%

28.6%

26.5%

24.4%

na%

Radio

1001

1048

1080

1171

1209

1316

1390

1468

1558

1469

share

14.5%

15%

15%

15.3%

14.9%

15.4%

15.1%

15.1%

15.3%

na%

Online

98

86

176

237

364

562

900

1241

1602

TBD

share

1.4%

1.2%

2.4%

3.1%

4.5%

6.6%

9.8%

12.8%

15.7%

na%

Magazine

514

541

558

610

647

665

682

718

692

590

share

7.4%

7.7%

7.8%

8%

8%

7.8%

7.4%

7.4%

6.8%

na%

Outdoor

263

281

273

284

302

344

370

422

463

416

share

3.8%

4%

3.8%

3.7%

3.7%

4%

4%

4.3%

4.5%

na%

Total

6907

7010

7190

7658

8097

8560

9218

9720

10197

na

Estimated Media

DM

1255

1264

1285

1383

1490

1532

1608

1639

1661

TBD

Yellow P

1029

1046

1060

1121

1168

1208

1256

1280

1298

TBD

Misc

1165

1177

1192

1261

1314

1359

1413

1440

1460

TBD

Total

3449

3487

3537

3765

3972

4099

4277

4359

4419

na

Grand
Total

10356

10497

10727

11423

12069

12659

13495

14079

14616

na

Sources:
Television & Radio - CRTC
Dailies - Canadian Newspaper Association
Online - IAB
Magazines - Magazines Canada
Outdoor/Out-of-Home - Nielsen
DM/Direct Mail/Catalogues - Canada Post/estimated
Yellow Pages - estimated
Miscellaneous (incl. Community Newspaper, Trade & Other Print) - estimated

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U.S. Ad Revenue U.K. Ad Revenue AUS Ad Revenue