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The digital specialty channel MTV2 will launch in Canada on August 1, 2008. Unlike MTV Canada, which is not allowed to play any music videos, this new channel will be allowed to play 10%.
MTV2 is aimed at 12- to 24-year-olds and its programming will include a new, hosted original hour-long music video show, and " 'wild stunts and pranks, extreme sports, live concerts, comedy, music videos, animation, and much, much more,' " according to a media release.
Source: Broadcaster, 07/17/2008
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