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Innerscope Research - Part Two
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New Groups Look to Spring Forth to Represent Radio, TV, in Ottawa
As the clock ticks down on the Canadian Association of Broadcasters, some of its soon-to-be former members have begun to look ahead to the future while keeping lessons firmly in mind.
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CMF Says It's Trying to 'Level the Playing Field' Between CBC, Private Broadcasters
In response to the CBC’s internal memo that it will lose $12.6-million in digital production and television program funding this year, the Canada Media Fund (CMF) says it is trying to “level the playing field” between the CBC and private broadcasters.
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Canadian Media Fund to Launch April 1st
The new Canada Media Fund will officially launch on April 1, 2010. It will be the source of federal government funding for media projects, which are expected to be developed for multiple delivery platforms, such as TV and the Internet.
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Following CAB Closure, Conventional Broadcasters to Fend for Themselves
Canada’s conventional television players are expected to fend for themselves after the Canadian Association of Broadcasters (CAB) closes this June, say experts and insiders.
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Events Calendar
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Small Specialty Channels Considering New Lobby Group
Following the announcement that the Canadian Association of Broadcasters (CAB) will cease operations in June, a small group of independent specialty channels will be discussing over the next few weeks the possibility of creating a new lobby group.
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Not All Consumer Studies Are Created Equal
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Canadian Association of Broadcasters Shutting Down
The Canadian Association of Broadcasters (CAB) is dissolving after failing to find a solution to an impasse with some of its members.
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Prove it to me.
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Just the FAQs
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Highlights From Scotia Capital's Media Report
The following is a summary of Scotia Capital's “The Three R’s: Recession, Renewal, and Recovery” Report.
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Canadian Media Fund Announced
The Canadian Television Fund and the Canadian New Media Fund have been combined to create the Canadian Media Fund.
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Success in the Recession
Barclaycard was the second largest credit card brand in the UK when the recession hit in 1991. But just three years later, it overtook the powerful Access credit card to become and remain the brand leader.
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Advertising in a Recession
Numerous studies through the years have shown that maintaining or increasing ad spending during a recession will increase sales, profits, and market share.
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Shaw Rocket Fund
According to the Shaw Rocket Fund, if you start children on a early diet of high-quality Canadian programming, you can turn them into lifelong Cancon consumers.
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Measuring the Ethnic Market
Audience measurements are skewed towards English- and French-language households, leaving multi-lingual broadcasters without the numbers they need to justify charging higher advertising rates.