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Nielsen: Web Sties Can Increase Local TV Reach
MediaPost Daily News | January 24, 2012
Nielsen research indicates that stations can use their websites to notably expand reach of their news content, helping drive cross-platform sales.
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Regional Chain Uses TV To Take On Big Pizza Brands
MediaPost Marketing Daily | November 16, 2011
The key on the media side was the franchisees’ willingness to spend most of the year’s budget on running the television in a concentrated flight period (fourth quarter 2011 and first quarter 2012) - using the medium’s ability to achieve much greater reach, but also much greater targeting than OOH.
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Local Broadcasters Investing in Investigative Reporting
Broadcasting & Cable | October 17, 2011
Several stations, capitalizing on the demise of newspapers in their markets and the billions of dollars in political revenue set to gush in over the next 12 months, are bucking the trend and using rock-solid investigative journalism to reinforce their brands, firm up the relationship with viewers and, ultimately, increase ratings points and revenue.
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Local TV was Primary Source of Hurricane Information
Sacramento Bee | October 04, 2011
A newly completed survey finds that adults in selected communities impacted by Hurricane Irene were extremely engaged with tracking the storm's path, impact and aftermath – and local broadcast television was by far their preferred source for news updates and other information.
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Local TV is Top Source for Breaking News, Weather, Traffic, Politics
Broadcasting & Cable | September 26, 2011
For breaking news for example, local TV is the "outlet of choice" of 55% of the respondents, which is far more than the Internet (16%), local newspapers (14%) combined. For weather, that figure is 58%, again more than the Internet (32%) and local newspapers (10%) combined.
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Auto Advertisers Rev Up Ad Spending
TVNewsCheck | September 07, 2011
BIA/Kelsey projects that ad spending by the automotive industry on local television by 2015 will total $4.2 annually, equal to 2007 levels, culminating a steady turnaround of ad dollars from the low point of 2009. It also projects that spot TV will maintain its 26% share of total local ad spend through 2015.
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WTHR Sets Itself Apart With Serious News
TVNewsCheck | August 23, 2011
The NBC affiliate in Indianapolis has a clear goal — to be the best station in the country — and a strong strategy to accomplish it: a total commitment to enterprise and investigative reporting. It’s working as its RTDNA, DuPont-Columbia and Peabody awards this year attest. And it’s No. 1 in the ratings, too.
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Grey TV Reports Uptick In Local Advertising
MediaPost Daily News | August 09, 2011
Local advertising, its biggest ad area, perked up 4% or $1.9 million to $47.8 million - all due to improved overall economic advertising conditions.
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Local TV Still ‘Nuclear Weapon' of Election Ads
Broadcasting & Cable | June 15, 2011
While it may seem that cable provides the necessary targeting for election campaign messages, local television is "still the nuclear weapon," says Obama advisor David Axelrod.
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Stations Still Main Source of Local News
Broadcasting & Cable | June 09, 2011
Stations have retained their primacy in terms of where people get their news. On a typical day, says the study, 78% of Americans get local news from a TV station–better than newspapers and Internet. Fully half of all Americans watch local TV news “regularly.”
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BIA/Kelsey: Local TV Station Revenues Up 23.2%
Broadcasting & Cable | April 29, 2011
"Local television maintains its strength and appeal because of its ability to deliver viewers on specific days and times. With continued growth expected in its ability to leverage its over the air brand and continue the conversation with viewers through online, interactive and mobile local media, we see the television industry continuing its positive course through the decade."
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Local TV Ads Surge Back In '10
MediaPost Daily News | March 24, 2011
Confirming many reports of a strong come back, local broadcast stations had a big 23.5% rise in 2010 advertising revenue versus the previous year.
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2010 Was a Good Year For Stations, Grim Trends and All
Broadcasting & Cable | March 14, 2011
"Local stations remain Americans' No.1 television news choice. Half of all Americans say they watch regularly and they have more choices than ever of when and where to watch it. Stations have been able to make up for most of the loss in audience for traditional newscasts by adding more hours of news and by producing news for other stations."
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Cable Has Banner Year: $27B In '10 Ad Spend
MediaPost Daily News | March 04, 2011
Local cable, which accounts for 24% of the total, was up 20%, while spending on national cable networks was up about 10%. The industry garnered $24.2 billion in 2009.
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Broadcast TV Puts Car Dealer in Fast Lane
TVNewsCheck | February 18, 2011
From nowhere in 2003, to the third largest Hyundai dealership in the U.S., Scott Fink’s New Port Richey, Fla., store grew because he had a plan and a consultant who made it happen. But in some cases, success came in spite of station account execs who, Fink says, often don’t listen to what he wants and needs in a buy.
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CBS Boosted by Local Advertising
Financial Times | February 17, 2011
“TV has a tremendous amount of momentum and advertising dollars are coming in the door,” said Anthony DiClemente of Barclay’s Capital.
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Broadcast TV Grows Digital Biz, Spikes 14%
MediaPost Daily News | February 04, 2011
"Despite search, despite social networks, and despite national portals' focus on local sales, TV station sites continue to grow in share of the local online ad spend."
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Positive Trend: Local Broadcast Ads Rise 30%
MediaPost Daily News | December 17, 2010
Local television advertising continues to climb - now up over 30% for the third quarter over the same period a year ago.
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Nexstar Ups Local Programming, 1Q Ads Rise
MediaPost Daily News | December 07, 2010
As far back as 2005, Nexstar Broadcasting was an industry icebreaker in creating the retrans consent revenues that local stations collect. Now the company is onto a second round.
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Local TV News Captures Viewers' Loyalty
MediaPost Daily News | December 01, 2010
In terms of news consumption across all media platforms, 55% of respondents said they prefer local TV as their medium for news. Web sites were second, at 19%.
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Ads on Local TV News Drive Greater Awareness, Purchase Intent: Hearst
MediaBuyerPlanner | November 30, 2010
In terms of news consumption across all media platforms, 55% of respondents said they prefer local TV as their medium for news. Websites were second, at 19%. Local TV news ranked 1st among all media platforms when choosing the medium that “is essential to keeping me informed,” “is my most important source of information in my community,” “is my most important source for weather” and “as a source for political information.”
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Local TV Ads Up 24% To Date, Auto Still Driver
MediaPost Daily News | September 23, 2010
Rocketing local TV station advertising continued its torrid pace, ringing up almost a 30% gain in the second quarter of 2010.
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Local Broadcasters Spike 12% In 2Q
MediaPost Daily News | September 16, 2010
New analysis of local television stations shows that revenues of U.S. broadcasters spiked by double-digit percentage increases in the second quarter.
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Local News, Info Are Mobile DTV's Big Draws
Broadcasting & Cable | September 14, 2010
Local news and weather is the most popular programming among several hundred tire-kickers on mobile DTV in the Washington, D.C. area. That is according to the 150 Sprint customers who turned in their phones for specially modified Samsung Moment phones to tune into D.C. area TV stations testing the service.
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News Appetite Grows; Local TV Tops Diet
Broadcasting & Cable | September 12, 2010
There remains a growing appetite for news to match the increase in places to get it, with local TV news continuing to command the lion's share of attention.
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Gray Posts Local TV Recovery
MediaPost Daily News | August 13, 2010
Gray Television, which operates 36 stations in mid- and small-sized markets, rode a recovery in the local-TV ad market to a 16% revenue jump in the April-May quarter.
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Gannett Getting More Local
Broadcasting & Cable | August 09, 2010
Within the ecosystem of TV, local broadcasters will need to continue to innovate around how they produce product for their viewers, online users and mobile users, and as importantly or more importantly, how they market - how they create solutions for advertisers versus negotiating transaction money.
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Scripps TV Revenue Climbs 22%
Broadcasting & Cable | August 09, 2010
"The flow of advertising dollars to broadcast television continues to recover nicely, and the organic growth of the digital and mobile audiences is encouraging. Much of that improvement is thanks to the general economic recovery, but we're also seeing returns on the investments we're making in high-quality local news content and the more aggressive marketing of the products and services we offer in local TV markets."
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Community Marketing Feeds Papa Murphy's Success
MediaPost Marketing Daily | July 28, 2010
The chain encourages franchise owners to get local/designated marketing area TV spots that emphasize its differentiating message of "value, quality and freshness" - prepared when the consumer/family wants to eat, rather than being determined by delivery services or pick-up times - onto the air as quickly as possible once a new location opens.
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National Cable Gets Fueled by Fast Food
Advertising Age | June 28, 2010
"This is a definite trend in the industry," said Dairy Queen CMO Michael Keller. "You can see in the data more and more medium-size competitors in our market have moved to national [buys] using cable as their springboard because it's national and much more affordable."
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Slick Ad Campaigns Now Affordable to Small Firms
Los Angeles Times | June 01, 2010
"Smaller clients can definitely get more for less now," said Michael Knott, senior vice president and media director for West Coast operations of the advertising agency Draftfcb. "There's more of a willingness of vendors to work with you, offering lower rates and more value for your money."
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Local TV Stations Are Projected Winners in Midterm Elections
AdAge | January 11, 2010
The 2010 elections will be viewed by pundits as a test of the Obama administration's popularity, but to media companies -- particularly local TV stations -- it will be viewed as a welcome stimulus package.
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Local TV Garners Revenue From Obituaries
Advertising Age | October 19, 2009
From death sometimes comes life: A CBS affiliate in Saginaw, Mich., is generating revenue by running on-air and online obituary ads after three of the region's four daily newspapers reduced publication to three days a week.
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The TV Tour Guides
Springfield Business Journal | September 28, 2009
"We receive a number of comments throughout the course of the year saying when (vacationers) check into the hotel, the first thing they do is tune in The Vacation Channel," says Ross Summers, president and CEO of the Branson/Lakes Area Chamber of Commerce and Convention and Visitors Bureau. "They've been doing it for years and find it very informative and entertaining."
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King of Bargaining
Financial Post | July 28, 2009
As consumer confidence hit a nadir over the winter, the King of Floors saw only opportunity: The depressed market would make his memorable, no-frills TV ads that much cheaper to air on channels across his home kingdom of British Columbia...Recently, the small business owner shot six spots in 45 minutes for less than $1,000.
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Study: Ad Payoff In Local TV News
MediaPost Daily News | April 03, 2009
As local news remains the principal revenue generator for station groups, a Hearst-Argyle study shows that viewer engagement with the broadcasts tops four other "traditional" media.
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KVVU Rewards Build Ratings, Revenue
TVNewsDay | March 02, 2009
"This is definitely opening doors that were once closed to our sales team," according to General Sales Manager Todd Brown. "Thousands of businesses who don't have TV budgets can become our rewards partners and offer points to their loyal customers." Since the program launched in late October, more than 20,000 viewers have signed up and more than 80 percent are active on a daily basis, earning points by entering the five daily "code words" displayed during KVVU newscasts.
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West Virginia Station Gives Car Dealers a Boost
tvnewsday.com | December 15, 2008
The centerpiece of the campaign is two, half-hour primetime specials that showcase 15 dealers at a time " at no cost. Each dealership is featured in an edited 90-second interview with its owner or general manager. That translates to 12 minutes of free airtime because each special is airing eight times between December 4 and New Year's Day.
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Case Study: Bad Boy Blayne Lastman
citynews.ca | July 10, 2008
Making home appliances, living room sets and dinettes seem exciting can be tough task, but Blayne Lastman says he's up to the challenge. "Our business, on the appliance side, a fridge is a fridge is a fridge, it's a very, very boring thing. What we try to do - we're in the entertainment business. And if we give the people what they want, like the Field of Dreams, they're going to come and that's what's happening," the owner of Lastman's Bad Boy said about his commercials.
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Case Study: Russell "Cashman" Oliver
citynews.ca | July 9, 2008
Whether you find him annoying or amusing, you could safely bet that most Torontonians have no problem recognizing Russell Oliver. The kitschy, low-budget television commercials featuring Oliver shouting at the camera dressed as the Eglinton Avenue cowboy the Loan Arranger, emerging from a telephone booth as the portly retail superhero Cashman, or singing and waving cash to synthesized music flanked by scantily-clad women have made the jeweller one of the city's best known personalities.
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City for the people
Strategy | May 2008
Vancity boasts an impressive history of social-change firsts in the financial category, from the first in Canada to offer mortgages to women in 1960 to the first socially responsible mutual fund in 1986 and the first loan for the purchase of a low-CO2 emission vehicle in 2003. So it's hardly surprising that when the Vancouver-based credit union decided to overhaul its marketing last year, the end result included a few more firsts.
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