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Live vs Playback Viewing

Live versus Playback


Audience data provided by BBM Canada. Data generated using InfoSysTV or microBBM. For more information, please contact BBM Analytics at 416-445-9800.

 

While new technology such as PVR's are empowering the viewer, based on the latest meter data from BBM Nielsen, the vast majority of viewing is to Live television, a mode in which commercials cannot be skipped or fast forwarded.

 

2+

12-17

18+

18-24

18-34

18-49

25-49

25-54

35-49

35-54

55+

60+

65+

 

 

To see the above results in Excel format click here.