CHNU-TV in Vancouver and CIIT-TV in Winnipeg will re-launch on September 1 under the new brand name Joytv. The stations, officially designated Joytv10 in Vancouver (Joytv 7 in Victoria) and Joytv 11 in Winnipeg, have new schedules that will include simulcasts of top-rated U.S. network programs for the first time.
Toronto-based S-VOX acquired the two stations from Rogers Media earlier this year.
The Joytv brand name reflects the " 'vibrant, upbeat and energetic' " spirit of the stations and their programming, says S-VOX president and CEO Bill Roberts.
The tagline for the stations is " 'It's all good,' " which is meant to reinforce the positive tone, while highlighting the enhanced quality and variety of the new programming lineup.
Source: Broadcaster, 08/18/2008