Internet User Media Habits

BBM Analytics RTS Spring 2010 & Fall 2010:

An analysis of the of media habits of internet users indicates that time with the internet does not come at the expense of time spent with television.  In fact, television use among internet users, light through heavy, is almost identical to that of the general population, and the results of the omniVU survey  indicates that one third of consumers engage in some simultaneous use of television and the internet.