|
Report: KitchenAid Delivers TV Ad Of The Year
MediaPost Daily News | January 05, 2011
In a year that was defined by consumer caution amid a general atmosphere of economic malaise, it's probably not surprising that a TV ad for a food processor has won Ad of the Year honours for creative effectiveness.
Read the whole story...
New KitchenAid Ads Dominate Appliance Category, Driving Desire Among Women of All Ages
The Wall Street Journal | October 31, 2011
Ace Metrix, the authority in television advertising effectiveness, today revealed the top appliance ads in the last six months, a list dominated by new ads from KitchenAid that promote their 13-cup food processor and their standing mixer.
Read the whole story...
Kärcher Pressure Washers Have Fun on TV
Thinkbox | March 16, 2011
Kärcher accounted for 129% of volume growth and 93% of value growth of the pressure washer market, sales were up by 38% year on year, and recognition of the campaign reached 37%.
Read the whole story...
Stainmaster Leveraged HGTV On, Off-Air
MediaPost Daily News | November 17, 2009
As HGTV and Stainmaster carpets held routine conversations about marketing plans earlier this year, they realized they had the groundwork for a cross-platform partnership.
Read the whole story...
Leon's Credits Marketing for Increased Market Share
Marketing | August 11, 2009
“In order to help offset declining consumer confidence, we continued running a very active marketing campaign to coincide with the company’s 100th anniversary. Although same-store corporate sales were down 6.5% compared to the prior year, based upon a competitive analysis of the marketplace, we feel confident that we did increase market share,” Leon’s said.
Read the whole story...
King of Bargaining
Financial Post | July 28, 2009
As consumer confidence hit a nadir over the winter, the King of Floors saw only opportunity: The depressed market would make his memorable, no-frills TV ads that much cheaper to air on channels across his home kingdom of British Columbia...Recently, the small business owner shot six spots in 45 minutes for less than $1,000.
Read the whole story...
Off Clip-On Mosquito Repellent Attracts Swarms of Consumers
Advertising Age | July 22, 2009
SC Johnson's doubts that a newfangled clip-on mosquito-repellent fan priced around $9 could be a big seller in a recession have proved unfounded, thanks to a combination of the novelty, aggressive advertising for the brand and an unusually wet spring and summer across much of the eastern U.S. that has helped spawn more mosquitoes.
Read the whole story...
Fear Factor Gets Brink's Buzz - and a Sales Boost
Advertising Age | April 13, 2009
Here's an effective ad technique: Prey on fear. It's worked for alarm-system marketer Brink's Home Security, at least, whose sales jumped 10% on the back of a chilling campaign showing families' peaceful lives suddenly threatened by a home invasion.
Read the whole story...
Case Study: Bad Boy Blayne Lastman
citynews.ca | July 10, 2008
Making home appliances, living room sets and dinettes seem exciting can be tough task, but Blayne Lastman says he's up to the challenge. "Our business, on the appliance side, a fridge is a fridge is a fridge, it's a very, very boring thing. What we try to do - we're in the entertainment business. And if we give the people what they want, like the Field of Dreams, they're going to come and that's what's happening," the owner of Lastman's Bad Boy said about his commercials.
Read the whole story...
Karastan: Building Share Of Voice In A Recession
MediaPost's Marketing Daily | October 15, 2008
"When the economy takes a turn for the worse, all our competitors pull back," says David Duncan, VP/marketing for the Dalton, Ga.-based Mohawk, one of the world's largest floor-covering companies. "From our perspective, it's very important to maintain our brand-marketing position, and really try to increase our share of voice."
Read the whole story...
|