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Walgreens TV Ad Twins Iris and Frances, 77, Tout Flu Shots and Bask in Fame's Limelight
NYDailyNews.com | December 11, 2011
“We’ve received terrific response,” said Walgreens spokesman Jim Cohn. “ ‘Edith and Ellen’ have not only resonated with the public, people really seem to remember the message about the importance of getting a flu shot.”
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Boots Delivers More Than Just Invitation to Feel Good
Thinkbox | September 29, 2011
By being active on TV across the festive period, Boots ensured they would be top of mind during the most business critical time of the year and it also helped other media work harder to secure the crucial additional visits to stores.
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Don't Count Out Traditional Media
MediaPost Marketing: Health | May 24, 2011
As we analyzed the data in real-time, the results were rather surprising. Digital media was only 1.3% more efficient (on a cost per qualified lead) than Television. However, TV resulted in 10x the volume of qualified leads (19,000 passed a pre-screener versus 1,900 via digital media).
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Driving Away a Winner
Strategy | February 01, 2011
"Viagra continues to grow after more than 10 years of being on the market. We can’t comment further on financial impact or number of prescriptions generated from DTC, but we’re proud that our advertising has helped us build and sustain our relationship with Canadians for more than a decade."
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Nicorette: "Quitting Sucks"
Adweek | September 16, 2010
"Big ideas are going to be more challenging," but the senior marketing and communications teams at the pharmaceutical company "started with the fact that we needed a breakthrough" idea and shepherding it through corporate channels so its public debut wasn't difficult. "It was grounded in the right insight and strategy. "So far, "We've grown the business by three percent in a category that is flat. It's a really good initial sign of success."
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Killing Off 30-second Spot Is Bad Medicine for OTC Drug Industry
Advertising Age | September 13, 2010
"The companies that live and die by their advertising are stretching their budgets with 15s, and frankly there's a lot for them to learn. It's an awfully short form for creatives to work with. If it devolves into simply reminder advertising, you're not building brands. You need to bring emotion and news value to those brands."
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Study: Drug Ads Educate, Inform
MediaPost Marketing Daily | July 15, 2010
According to Prevention magazine's 13th annual national survey of consumers about DTC advertising, 79% of consumers have seen and heard the federally mandated risks mentioned during television DTC ads. Roughly three-quarters of consumers say they pay a lot or some attention to those messages and find the information very or somewhat useful.
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Latest Viagra Campaign Wins Two Golds in London
Marketing | November 06, 2009
Taxi left this week’s London International Awards with a spring in its step, having won Canada’s only two gold statues for its latest Pfizer Viagra work.
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Why Spending, Sales Are Up for Dietary Supplement Emergen-C
Advertising Age | June 30, 2009
Five Questions for Ken Vargha, VP-Sales and Marketing, Alacer Corp., which has been steadily increasing its marketing budget - to $8 million last year from $6 million in 2007, according to TNS Media Intelligence.
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When PSAs Work - Autism Speaks
Advertising Age | June 17, 2009
Suzanne and Bob Wright, founders of Autism Speaks, discuss how PSAs and the generosity of others have helped them raise awareness and get closer to a cure.
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Going to beautiful lengths
Strategy | May 2008
Knowing how devastating hair loss can be for women undergoing chemotherapy, Procter & Gamble Canada partnered with the Canadian Cancer Society to support these women during the fight of their lives...An internal launch at P&G that saw 16 employees make the cut amid tears and cheers was covered by media including the Toronto Sun, CBC News and CityTV.
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A New Fortune for Liberty Medical
Response Magazine | February 2008
"Using DRTV and stepping out quickly to establish a leadership position in a defined market was the right business decision and took real vision," says Ronald Pruett, executive vice-president and chief marketing officer for Liberty Medical.
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