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Iowa Campaign Ads Show Power of Negativity in Republican Race
Bloomberg Businessweek | January 03, 2012
As Iowa Republicans take in the final appeals before tonight’s caucus voting, one major lesson the candidates will take away: Going negative works.
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FBI ROI: TV Ads Help Swiftly Nab Notorious Gangster
MediaPost TVBlog | June 23, 2011
TV sales departments may have a new wealthy client: the FBI. After 16 years of chasing alleged Boston murderer James "Whitey" Bulger, the feds launched a search campaign this week, which swiftly produced a tip leading to his arrest Wednesday near Los Angeles. So, for those keeping score at home: Massive 16-year dragnet: no arrest. Short TV campaign: caught.
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Department of Health Persuades Smokers to Quit
Thinkbox | April 13, 2011
Not only did the campaign substantially shift attitudes around the effect of smoking on loved ones, the campaign also provided the motivation to stop smoking. 54% of the target audience agreed ‘these ads made me think I should stop putting it off and stop smoking now’ – a rise of 5 percentage points from the previous campaign and the highest motivation level reached since 2006.
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Royal Mail Smilers Score a Hit With Dancing Cats
Thinkbox | November 2009
TV drove coverage very quickly reaching 47% of all housewives over just 2 weeks in November. This totalled 12.2m people. Frequency was also high with 16% seeing the ad four or more times. Unprompted awareness rose from 14% to 44% among those who had seen the TV ad.
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With Recruiting Goals Exceeded, Marines Toughen Their Ad Pitch
New York Times | September 17, 2009
Calvin Klein it’s not. The advertisement shows men crawling through mud and under barbed wire, being smacked in the head with padded fighting sticks, vomiting after inhaling tear gas and diving, boots and all, into a swimming pool.
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Five Film Lions for Canada; Obama Wins Titanium & Integrated Grand Prix
Marketing | June 27, 2009
Canada’s Cannes trophy case has five more Lions inside, including a Film gold, but the space set aside for 2009 Integrated & Titanium trophies will remain empty. Barack Obama’s White House mantle, however, has a new addition.
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Barack: The Master of TV Moments
Variety | November 7, 2008
Over the last 21 months, the nearly 64 million Americans that voted for a junior senator from Illinois on Nov. 4 primarily got to know Barack Obama through the lens of television. And if the networks could figure out how to bottle the qualities he projected, they might just have another much-needed hit on their hands.
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