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Walkers Creates a Crisp Election
Thinkbox | September 01, 2010
Walkers received 1.2m flavour ideas and more than a million votes. Do Us A Flavour News was watched more than a quarter of a million times. Brand equity measures are up 6% and sales are up a massive 14%, as a nation falls in love with Walkers again.
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Kraft Boosts Adspend, Cuts Back on Promotion
WARC | August 09, 2010
Among the ranges that have benefitted from recent successful campaigns are Capri-Sun and Kool Aid soft drinks, as well as Maxwell House Coffee. Elsewhere, Tang and Oreo delivered growth of between 30% and 40% in a number of emerging nations due to effective advertising and communications initiatives.
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Nestlé is "Role Model" for Islamic Branding
WARC | July 28, 2010
"Nestlé is probably the role model for doing this properly. It has done it out of conviction – there's a commitment in everything the company does from product design through to communications."
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Loblaw Aims to "Own Barbeque"
Toronto Star | July 13, 2010
Loblaw won't say how much the campaign cost "but it absolutely paid off." Sales rose in all three categories: Boxed meat, ice cream, and beverages, and online traffic to its websites increased "significantly."
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Study: Kids Think Foods Labeled With Popular TV Cartoon Characters Taste Better
Hartford Courant | June 21, 2010
"To me, what this shows is that the influence of characters is really so powerful, they're powerful enough to actually have kids think that the food tastes better and that they want to choose it for snacks," said Christina Roberto, a graduate student at the Rudd Center and lead author of the study.
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Kraft Peanut Butter Spreads Bear Hugs to Feed the Hungry
Strategy | May 01, 2010
Kraft met their national goal with 50,193 hugs/jars donated and achieved 99% branded media coverage with tier-one outlets such as Breakfast Television, Global and CityNews. Overall, the program realized over 15 million impressions and 116 stories by means of TV, PR, web, radio and print.
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Advertising, Easter Give Hershey Sweet Profit
Associated Press | April 22, 2010
Hershey's quarterly revenue improvement got a jolt from a significant advertising push. The candy maker boosted domestic advertising by 68 percent for core brands and its namesake candy, as well as launching new product promotions. The new products contributed nearly two percentage points to Hershey's quarterly sales growth.
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Kraft Scores With Hockeyville at Sponsorship Marketing Awards
Marketing | April 22, 2010
According to statistics provided by the Sponsorship Marketing Council, which organizes the awards, Hockeyville 2009 attracted a record 9.3 million votes for Canadian"s favourite hockey town for the year, Terrace, B.C.
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Edible Arrangements Relishes Rosy Outlook
Advertising Age | April 19, 2010
Leveraging a combination of a national campaign, a unified franchisee strategy and a revised message that caters to consumers' recessionary concerns, Edible Arrangements International is seeing traction in the area that matters most: sales.
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General Mills Sees Sales Rise After 33% Media Spending Boost
Advertising Age | April 12, 2010
For the third fiscal quarter of 2010, General Mills saw sales rise 3% to $3.6 billion, and in the U.S. sales rose 4% in the first nine months of fiscal 2010 to $7.9 billion. The marketer posted an impressive 33% jump in advertising and media spending.
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How Sara Lee Beefed Up Jimmy Dean Brand
Adweek | March 24, 2010
CMO Philippe Schaillee called Jimmy Dean a "strategic investment" brand, meaning a product line that Sara Lee has advertised heavily in the last three years, and has yielded results in terms of strong sales growth.
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In Greece, Kraft Scores a Hit for Lacta Chocolate With Crowdsourced Film
Advertising Age | March 24, 2010
Kraft Foods has scored a hit for its Lacta chocolate bar in Greece by crowdsourcing a 27-minute branded-entertainment film, involving the audience in everything from writing the story to casting the film and styling the actors. And in a down market for chocolate bars, Lacta's sales are growing.
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Quebec Says More Cheese, Please!
Media in Canada | March 10, 2010
FMPQ marketing director Nicole Dub" says she is excited about the potential results, reporting that a substantial 4% sales spike at the conclusion of a Christmas campaign contributed to extending the FMPQ's advertising efforts into 2010, where she hopes that the "Our Cheeses/Fromages d'ici" push will result in an overall sales increase of 5%.
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Juniper Park Sunchips Work Wins Big at Cassies
Marketing | January 29, 2010
A 13-member judging panel, chaired by Bensimon Byrne creative director David Rosenberg, deemed the Sunchips case study the best of the show's record-breaking 177 entries.
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General Mills Increases Ad Spend
MediaPost Daily News | December 18, 2009
Media spending was up 37% in the quarter -- and a double-digit increase is planned for the 12 months ending in late spring. Company executives cited a tie-in with NBC show "The Biggest Loser" as a worthwhile investment.
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Marketing Helps Del Monte Thrive During the Recession
BrandWeek | November 14, 2009
When Del Monte Foods appointed Bill Pearce as its first CMO in May 2008, the goal was to deliver category-changing marketing that would drive the organization forward. Going by top-line results, you could argue that he delivered. The company reported a first-quarter profit of $58.6 million, versus a year-ago loss of $10.1 million.
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Morrisons Takes Top Honours at IPA Effectiveness Awards
WARC | November 10, 2009
Morrisons, the supermarket chain, won the Grand Prix at the 2009 IPA Effectiveness Awards, for a campaign, developed in conjunction with Mediaedge:cia, encouraging teachers and children to grow their own food in schools.
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Cheez Whiz, What a Night
Marketing | November 13, 2009
Kraft and MediaVest won Best of Show at the 10th annual Media Innovation Awards, the capper on Media Day at Marketing Week.
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Juniper Park Plants Lays in Familiar Ground
Strategy | November 01, 2009
Within eight weeks, Lay's earned over 76 million impressions from journalists and bloggers alike. And most importantly, dollar sales of Lay's are up significantly to date in 2009.
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Hellman's and Ogilvy Get Real
Strategy | November 01, 2009
"It was nice to see such an educational program that has had such a dramatic impact on business results." - Andrew Barrett, LG Electronics
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Kellogg Credits 17% Ad Spending Boost for Increased Earnings
Advertising Age | October 29, 2009
"Our commitment to investing in advertising continues to be a key to our business model and to achieving our goals," Kellogg Chief Financial Officer John Bryant said.
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Coupons.com Tries TV Push
AdWeek | August 03, 2009
"We found that a lot of our TV marketing initiatives created more brand affinity than our online initiatives did," said CEO Steve Boal. "The response rate and the rate of return of those people who found out about it on TV was slightly higher than those who found out about us on the Internet."
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Hovis: A Video Case Study
thinkbox.tv | July 2009
Jon Goldstone, Marketing Director of Premier Foods, and Danny Brooke-Taylor, Creative Director of MCBD, talk to Lindsey Clay, Thinkbox"s Marketing Director about Hovis" brilliant "Go on, lad!"
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General Mills Credits Advertising for Boosting Brands in Recession
Marketing | July 06, 2009
General Mills Inc. said its fiscal fourth-quarter profit almost doubled as consumers flocked toward the food maker"s well-known brands such as Cheerios and Yoplait...Chairman and CEO Ken Powell said increased marketing efforts, which were implemented by the food maker to highlight its brands for shoppers who may be tempted to switch to cheaper store brands during the recession, appeared to pay off.
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Pumped-Up Marketing Boosts ConAgra
MediaPost Marketing Daily | June 26, 2009
Significantly improved" and increased marketing contributed to strong double-digit growth for Healthy Choice, Marie Callender's, Banquet and other consumer brands during ConAgra's fiscal 2009 fourth quarter, the company reported.
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Kraft Cracker Barrel Gets Boost From TV
Marketing | June 24, 2009
TV is proving to be a sharp medium for Kraft. Sales of its Cracker Barrel and Petit Quebec natural cheese brands have been rising since the launch of a French and English-language TV campaign in March.
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Pogo: SMG Instills Weiner Pride
Strategy | June 2009
Teen boys don't shop the freezer aisles of their local grocery store much. So, if you have a corn dog brand that hasn't been advertised much since 2001, you need to do something radical to get them to bug mom to add it to her shopping list.
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Kraft Profits Up 10%; Mac 'N Cheese, Pizza Rock On
Media Post Marketing Daily | May 05, 2009
Kraft reported profits up 10% for first-quarter 2009 to $660 million, for earnings per share of 45 cents, versus $559 million and a 39-cent EPS in last year's first quarter...CEO Irene Rosenfeld attributed the performance to price increases that better reflect input costs, and a simultaneous focus on marketing key brands/products.
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Kraft Licks Competition In Reggie Awards
MediaPost Marketing Daily | March 16, 2009
Kraft Foods took home the top award at the Promotion Marketing Association's annual meeting last week for its Oreo Double Stuf Racing League marketing campaign.
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Kraft Song Catches On
Marketing | March 09, 2009
Kraft Canada is on the charts thanks to an original song commissioned for TV spots for the company's Triscuit crackers...Kraft Canada owns a portion of the rights to Good Morning Sun, which at press time, was 99 on the main adult contemporary charts. The single was distributed through Universal Music including iTunes and is playing on Proud FM, Sirius Satellite, 102 Clear FM, Radio Global 1, and was featured on Breakfast Television in Toronto for four weeks.
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General Mills Thrives on Increased Marketing Spending
AdAge Daily News | February 18, 2009
General Mills' sales have responded well to increased marketing support as consumers are eating more at home. Sales grew 11% in the first half of fiscal 2009, to US$7.5 billion. The company has raised guidance with each of the first two quarters, and General Mills is doing so well that analysts are expecting the company to raise its earnings guidance again.
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Country Life Butter Soars After Johnny Rotten's Star Turn
guardian.co.uk | February 3, 2009
It has been one of the more unlikely celebrity endorsements; John Lydon, a member of the seminal punk band the Sex Pistols, advertising Country Life butter. But it appears to have worked. Dairy Crest today said the campaign, featuring a spiky-haired Lydon, aka Johnny Rotten, dressed in tweeds, had helped lift sales of the brand by 85% in the most recent quarter.
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Pet Food Recalls Actually Boosted Sales
MediaPost Marketing Daily | February 2, 2009
The recalls of contaminated pet food in spring 2007 encouraged owners to convert to higher-priced foods that were perceived to be safer...On the marketing front, U.S. manufacturers spent $520 million on national advertising of food and non-food pet supplies in 2007. Over 60% went to television and only 5% to the Internet.
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A Grand Evening for Kraft at the Cassies
Marketing | January 30, 2009
"The winning cases provided clear proof that fresh insights, a big idea and great advertising can indeed reward those who have the courage to bring them forward; and equally, to stand behind them," says Cassies chair Mark Childs.
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Boost in Ad Spending Pays Off for Hershey
Advertising Age | January 28, 2009
Hershey continues to defy gravity, reporting fourth-quarter and full-year earnings that topped analyst expectations, thanks to price increases, increased advertising and consumers trading down from premium chocolate.
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Pork Producers Discover Affordable TV Advertising
porkmag.com | December 12, 2008
While television is the king of advertising, it usually comes at a very high price. When Iowa and Nebraska pork producers had the chance to film two commercials for KMEG-TV through cost-share arrangements, they knew they"d hit upon a great deal.
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U.S. Foodmakers Boost Ad Spend in Tough Times
Marketing Daily | September 11, 2008
Foodmakers may be worried about higher costs for key ingredients, pushing through price increases and still maintaining their profits. But for some big name brands, these slim times don't mean doing away with their advertising budgets.
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General Mills Credits Ad-Spending Hike for Increased Sales
AdAge Daily | June 26, 2008
A 13% increase in company-wide consumer marketing spend played a key role in helping General Mills perform above expectations for fiscal '08, with net sales and net earnings up double digits.
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Hockeyville gets more social
Strategy | June 2008
"I love the Hockeyville concept. It's a good fit for the brands, which have a lot of Canadian content in them already. Kraft may be an American company, but Kraft Dinner is the quintessential Canadian food after poutine and beaver tails. If anything, the Canadian angle is underplayed."
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Kraft, Kellogg Beat Analyst Expectations
Ad Age Daily | May 1, 2008
In the face of rising commodity costs and cautious consumers, most brand-name food manufacturers are continuing to increase marketing investment. Kraft and Kellogg, which both reported earnings this morning, credited advertising and marketing with the strength of the companies' respective brand portfolios.
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Marketing Helps General Mills Achieve Stellar Quarter
Ad Age Daily | March 20, 2008
General Mills is contributing to a new common wisdom in the package-foods category: increased spending in the face of higher ingredients costs. Kraft and Kellogg both vowed to increase advertising or marketing spending when the companies reported earnings in January.
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Pedigree Adoption Campaign Drives Dog Food Sales
MediaPost's Marketing Daily | March 12, 2008
Pedigree created its Adoption Drive in 2004 and has been promoting the cause in advertising every year... The effort has also translated into increased sales. While John Anton, director of Pedigree brand marketing, would not disclose sales figures, he says the marketing push has resulted in "double digit" growth for the brand on both the dry and wet dog food lines.
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Vaseline, Dove And Kellogg Named Global Effie Winners
MediaPost's Marketing Daily | March 3, 2008
Unilever's "Keeping Skin Amazing" campaign for its Vaseline won the gold Global Effie Award at the inaugural World Effie Festival in Singapore on Friday. The company's "Pro-Age" Dove campaign landed the silver, and Kellogg's Special K's "Drop a Jean Size Challenge" took the bronze.
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Campbell's Chunky football
Strategy | March 2008
Chunky grew volume during the time of the promotion, driven by Western Canada, where it gained 8 p.p. in consumption growth vs. last year. Over five million PR impressions and 24,000 web views were generated during the promotion. There was also increased share of mind and purchase intent in key markets vs. last year.
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Quaker Oats
Strategy | March 2008
A total of 1,500 consumers entered to win the Heart Health Makeover. Quakerheart.ca received 4,185 unique visitors on the day of the broadcast. Traffic was up by 75% over the previous month, and 2,000 people took the online quiz.
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