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On March 1, Corus Entertainment expands its comprehensive portfolio of women's specialty services with the launch of W Movies, Canada's first movie channel dedicated to women. Programmed exclusively with women in mind, W Movies will be for women looking for entertaining and intelligent films, seven days a week, 24 hours a day.
"With the phenomenal success of women-oriented films at the box office, coupled with the huge popularity of our film blocks on W Network, we know that women have a real appetite for movies," said Susan Ross, Executive Vice President and General Manager, Specialty and Pay Television. 'With women's movie services representing one of the fastest growing genres in the U.S., we are thrilled to be able to offer Canadian audiences the first dedicated movie channel for women."
Based on W Her Report research and the strength of the movie ratings on W Network, Canadian women made it clear that offering up smart, engaging films and TV movies are an entertainment must-have. Catering to women 25 - 54, W Movies will provide viewers with access to great movies and movie-oriented programming, all day long. From Hollywood hits to Canadian films and critically acclaimed TV movies, the network will showcase films for and about women, with genres ranging from relationship, romance and comedy to drama and suspense.
Source: Broadcaster, 02/09/2010
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